1. The magazine I have done is part of emergent ideology as the genre of music is new as it has hit off from about 10 years ago. More people are enjoying it and there is a different culture that people show. It is very similar to dance music which has its own followers. These are the people who go out every weekend.

2. There are stereotypes that occur with the type of people who enjoy this music. They are seen as wasting their money on booze. They are the ones who commit crime after a night out because they are drunk.

3. The magazine I produced shows messages about the group I have targeted. The front cover is set out like its in a night club. The dress code I chosen goes with the genre as it is casual and modern.