2. Founded Marshall Field’s department
store
Based in Chicago, Illinois
3. Co-owned a general store until other
owner retired
Took over store with business partner
AfterGreat Fire of 1971, Field bought out
the store and it took his name
4. Convenience
Made shopping
FUN!
Customer
Service!
• Return items for
any reason
5. General store owners came from all
around the country
Emphasis on customer service
Could buy ANYTHING (baby carriages,
pianos, sporting goods, furniture)
6. Targeted urban women with time on their
hands
Main focus was on convenience
THEN NOW
7. Restaurants throughout store
Daycare for children
Coat Check available
8. Rooms provided
for meetings
Telephones,
stationary paper all
provided for free
9. Wegmans- has
daycare, pharmacy
Wal-Mart-
restaurants
available, pharmacy,
eye-care center
Kohl’s-
No questions
asked return policy
10. " American Experience | Chicago: City of the Century | People & Events." PBS. Web. 09 Feb. 2010.
<http://www.pbs.org/wgbh/amex/chicago/peopleevents/p_field.html>.
"Field, Marshall." Encyclopædia Britannica. Encyclopædia Britannica Online School Edition. Encyclopædia Britannica, 2010.
Web. 8 Feb. 2010 http://school.eb.com/eb/article-9034199
Ledermann, Robert P. "Marshall Field's® . . .Gone But Not Forgotten". Antiques & Collecting Magazine. 01 Nov 2006: 34.
eLibrary. Web. 08 Feb 2010.
"Special Report: Reinventing the store - The future of retailing". Economist. 22 Nov 2003: 90. eLibrary. Web. 08 Feb 2010.
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