GSMCON Emerging Social Platforms for Government

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Luke Stowe

#GSMCON presentation by Luke Stowe on Emerging Social Platforms for Government. gsmcon.com

Gobierno y org. sin ánimo de lucro

City Manager’s Office
2015 SOCIAL MEDIA TRENDS
• Different Platforms for Different Purposes
(Facebook Messenger)
• Not a “Zero Sum Game”
• Video (Vine, Facebook, YouTube, Instagram)
• Anonymous Platforms (Yik Yak, Whisper)
• Sub-Networks - Facebook Groups
• Fastest Growing Age Segment is 65+

City Manager’s Office
TOP PLATFORMS (USERS)
• Facebook (1.4 Billion)
• LinkedIn (300+ Million)
• Pinterest (70+ Million)
• Instagram (300+ Million)
• Twitter (300+ Million)
• YouTube (1+ Billion)
• Google+ (300+ Million)

City Manager’s Office
#FIVETHINGS TO CONSIDER
• Ways to Use the Platform to Connect
with Citizens
• Has the Platform Achieved Economy
of Scale?
• Consider Your Demographics
• Is it Sustainable? Can it be Integrated
into Current Workflow?
• Secure Your Agency Username Now

City Manager’s Office
MESSAGING APPS
WHATSAPP, KIK, LINE
• Large Amounts of Texting Not Occurring Over
Traditional SMS
• WhatsApp Launched Browser Access in
January 2015
• SnapEngage & OneReach to Connect Residents
with 311/Customer Service
• Goal Allow Citizens to Communicate with
Government in their Preferred Methods

City Manager’s Office
MESSAGING APPS
WHATSAPP, KIK, LINE

City Manager’s Office
SLIDESHARE
• Upload or Create Presentations
• Shareable
• Discoverable
• Embed on Websites
• 60+ Million Users
• LinkedIn Integration
• Emerging News Source
• Analytics

City Manager’s Office
SNAPCHAT
• Over 200 Million Users
• Wildly Popular Among Teens & College
Students (13-25 year olds)
• Platform Has Evolved (Stories, SnapCash,
Discover)
• Great for Behind the Scenes View

City Manager’s Office
PERISCOPE & MEERKAT

City Manager’s Office
NEXTDOOR
Creating Community, Crime Prevention,
Emergency Preparedness (72 Hours)

City Manager’s Office
CONTACT INFO & RESOURCES
Luke Stowe
Digital Services Coordinator
City of Evanston, IL
@LukeStowe
lukestowe@gmail.com

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GSMCON Emerging Social Platforms for Government

1. City Manager’s Office

2. City Manager’s Office 2015 SOCIAL MEDIA TRENDS • Different Platforms for Different Purposes (Facebook Messenger) • Not a “Zero Sum Game” • Video (Vine, Facebook, YouTube, Instagram) • Anonymous Platforms (Yik Yak, Whisper) • Sub-Networks - Facebook Groups • Fastest Growing Age Segment is 65+

3. City Manager’s Office TOP PLATFORMS (USERS) • Facebook (1.4 Billion) • LinkedIn (300+ Million) • Pinterest (70+ Million) • Instagram (300+ Million) • Twitter (300+ Million) • YouTube (1+ Billion) • Google+ (300+ Million)

4. City Manager’s Office #FIVETHINGS TO CONSIDER • Ways to Use the Platform to Connect with Citizens • Has the Platform Achieved Economy of Scale? • Consider Your Demographics • Is it Sustainable? Can it be Integrated into Current Workflow? • Secure Your Agency Username Now

5. City Manager’s Office MESSAGING APPS WHATSAPP, KIK, LINE • Large Amounts of Texting Not Occurring Over Traditional SMS • WhatsApp Launched Browser Access in January 2015 • SnapEngage & OneReach to Connect Residents with 311/Customer Service • Goal Allow Citizens to Communicate with Government in their Preferred Methods

6. City Manager’s Office MESSAGING APPS WHATSAPP, KIK, LINE

7. City Manager’s Office SLIDESHARE • Upload or Create Presentations • Shareable • Discoverable • Embed on Websites • 60+ Million Users • LinkedIn Integration • Emerging News Source • Analytics

8. City Manager’s Office SLIDESHARE

9. City Manager’s Office SNAPCHAT • Over 200 Million Users • Wildly Popular Among Teens & College Students (13-25 year olds) • Platform Has Evolved (Stories, SnapCash, Discover) • Great for Behind the Scenes View

10. City Manager’s Office SNAPCHAT

11. City Manager’s Office VINE

12. City Manager’s Office MEDIUM

13. City Manager’s Office YIK YAK, WHISPER

14. City Manager’s Office PERISCOPE & MEERKAT

15. City Manager’s Office NEXTDOOR Creating Community, Crime Prevention, Emergency Preparedness (72 Hours)

16. City Manager’s Office CONTACT INFO & RESOURCES Luke Stowe Digital Services Coordinator City of Evanston, IL @LukeStowe lukestowe@gmail.com

GSMCON Emerging Social Platforms for Government

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