This document outlines strategies for developing a mobile application to promote healthy eating habits. It describes conceptual prototypes for application features such as a food barcode scanner, nutrient details viewer, recipe finder, and diet tracking. It then presents strategies over multiple quarters in 2012-2013 for the application's social, technology, and enterprise aspects. These include promoting healthy eating possibilities, studying the system's effects, tweaking the system based on beta testing, and creating alliances with food providers. The document also discusses plans for the application's information architecture, with activities like use case analysis, data sourcing, and user experience studies.