1.
April
2013
Project
on
Nutrition
and
Wellness
Creating
Alliances
for
Action
What
is
the
Project
on
Nutrition
and
Wellness
(PNW)?
The
Project
on
Nutrition
and
Wellness
leverages
the
knowledge,
influence
and
resources
of
the
public
interest
and
private
sectors
to
improve
the
nutritional
health
of
the
nation.
PNW
brings
together
individuals
and
groups
–
with
expertise
in
consumer
behavior,
marketing,
public
health,
nutrition
education
and
public
policy
–
to
create
a
major,
unified
shift
in
demand
for
healthier
foods
and
put
market
forces
to
work
to
address
obesity,
diabetes
and
other
nutrition-­‐related
conditions.
Why
Is
This
Important?
Currently,
35.7%
of
adults
–
78
million
people
–
and
17%
of
children
and
adolescents
in
America
are
obese;
many
more
are
overweight.
This
alarming
trend
has
led
to
increased
rates
of
Type
2
Diabetes
and
many
other
adverse
health
outcomes,
costing
the
U.S.
an
estimated
$190
billion
a
year
in
medical
expenditures,
$4.3
billion
in
business
losses,
and
posing
a
threat
to
our
nation’s
future.
How
Can
PNW
Create
Change?
PNW’s
unprecedented
alliance
of
over
50
influential
thought-­‐leaders
–
including
consumer
advocates,
food
industry
executives,
local
and
national
alliances,
foundations,
physician
and
public
health
groups,
health
insurers,
academic
experts
and
others
–
works
in
a
sustained
manner.
Stakeholders
pool
their
expertise
and
resources
to:
• Reach
a
shared
understanding
of
the
key
factors
influencing
consumer
food
choices;
• Identify
incentives,
messaging
and
other
initiatives
that
promote
healthier
food
choices,
including
use
of
new
technologies;
and,
• Leverage
this
information
to
develop
and
implement
a
shared
plan
of
action
through
private
and
public
initiatives.
I
found
the
meeting
extremely
valuable.
I
found
myself
actually
thinking
–
rather
than
just
reacting
to
events,
as
we
tend
to
do
in
our
day
jobs.
I
left
with
new
insights
and
ways
to
think
about
how
to
engage
others.
Food
Industry
Leader
and
PNW
Participant
The
Project
aims
to
create
measurable
change
in
American
food
consumption
habits.
Over
a
year
of
interviews
and
research
suggest
that
shaping
consumer
demand
toward
healthier
food
choices
–
while
recognizing
that
consumer
behavior
is
not
influenced
solely
by
individual
choice,
but
by
many
factors
–
provides
a
unifying
framework
for
cooperation
across
diverse
groups.
Shaping
consumer
demand
has
the
added
advantage
of
putting
market
forces
to
work,
creating
a
virtuous
cycle
that
encourages
the
production
and
marketing
of
healthier
food.
PNW
is
a
project
of
the
Convergence
Center
for
Policy
Resolution,
in
association
with
the
Consensus
Building
Institute
(CBI).
For
more
information
on
PNW,
contact
Julie
Garel
at
julie@convergencepolicy.org
or
Amy
Slechta
at
amy@convergencepolicy.org.
For
more
information
on
Convergence,
please
go
to
www.convergencepolicy.org.
For
more
information
on
CBI,
please
go
to
www.cbuilding.org.

2.
PNW
Participants
Joshua
Anthony,
VP
of
Global
Nutrition
and
Health,
Campbell
Soup
Company
Niiobli
Armah
IV,
Program
Manager,
Childhood
Obesity
and
Health
&
Wellness
Programs,
NAACP
Richard
Black,
VP
of
Global
Nutrition,
PepsiCo
Jamie
B.
Bussel,
Program
Officer,
Robert
Wood
Johnson
Foundation
Deanne
Brandstetter,
VP
Nutrition
&
Wellness,
Compass
Group
North
America
Hank
Cardello,
Director,
Obesity
Solutions
Initiative,
The
Hudson
Institute
Skye
Cornell,
VP
of
Programs,
Wholesome
Wave
William
H.
Dietz,
Former
Director,
Division
of
Nutrition,
Physical
Activity
and
Obesity,
Centers
for
Disease
Control
and
Prevention
Joy
Dubost,
Director
of
Nutrition
and
Healthy
Living,
National
Restaurant
Association
Allison
Karpyn,
Director
of
Research
and
Evaluation,
The
Food
Trust
Lisel
Loy,
Director,
Nutrition
and
Physical
Activity
Institute,
Bipartisan
Policy
Center
Kelly
Miller,
Managing
Director,
Corporate
Communications,
Blue
Cross
and
Blue
Shield
Association
Joyal
Mulheron,
Policy
&
Strategy
Advisor,
Partnership
for
a
Healthier
America
Michel
Nischan,
CEO,
Founder
and
President,
Wholesome
Wave
Eric
Olsen,
Senior
Vice
President
of
Government
Relations
and
Public
Policy,
Feeding
America
C.
Tracy
Orleans,
Senior
Fellow,
Senior
Scientist,
Robert
Wood
Johnson
Foundation
Cathy
Polley,
VP
of
Health
and
Wellness,
Food
Marketing
Institute,
Executive
Direction,
FMI
Foundation
Elizabeth
Pivonka,
President,
Produce
for
a
Better
Health
Sylvia
Emberger,
Corporate
Nutritionist,
Ahold
USA
Scott
Faber,
VP
of
Government
Affairs,
Environmental
Working
Group
Tracy
Fox,
Founder
and
President,
Food,
Nutrition
&
Policy
Consultants
LLC
Lisa
Gable,
President,
Healthy
Weight
Commitment
Foundation
Ben
Gardner,
Founder
&
President,
Linkwell
Health
Tal
Gilbert,
Senior
VP
Innovation
and
Marketing,
The
Vitality
Group
Marcia
Greenblum,
Senior
Director,
Health
&
Wellness
Communications,
International
Food
Information
Council
Julie
Greene,
Director
of
Healthy
Living,
Hannaford
Bros.
Co.
Chavanne
Hanson,
Wellness
Champion,
Nestlé
USA
Linda
Harelick,
Director
of
Operations
and
Communications,
ChildObesity180,
Tufts
University
Kathryn
Harrington,
VP,
Edelman
Monica
Hobbs
Vinluan,
Project
Director,
Healthier
Communities
Initiatives,
YMCA
of
the
USA
Kate
Houston,
Federal
Affairs,
Cargill
Inc.
Terry
Huang,
Professor
and
Chair,
Dept
of
Health
Promotion
and
Social
and
Behavioral
Health,
College
of
Public
Health,
University
of
Nebraska
Aliya
Hussaini,
Health
Team
Lead,
Michael
&
Susan
Dell
Foundation
Beth
Johnson,
Founder
and
Principal,
Food
Directions
LLC
Kelly
Johnston,
VP
of
Government
Affairs,
Campbell
Soup
Company
Foundation
Mary
Pat
Raimondi,
VP
of
Strategic
Policy
and
Partnerships,
Academy
of
Nutrition
and
Dietetics
Barry
Popkin,
W.
R.
Kenan,
Jr.
Distinguished
Professor
of
Nutrition,
University
of
North
Carolina
School
of
Public
Health
Stephanie
Quirantes,
Global
Nutritionist,
Burger
King
Corporation
Ruth
Raskas,
VP,
Clinical
Health
Policy,
WellPoint
Inc.
Tausha
Robertson,
Senior
Director,
Alterity
Group
LLC/National
Financial
Partners
Kate
Rogers,
VP,
Communication
and
Engagement,
H-­‐E-­‐B
Karl
Saliba,
Founder
and
President,
Saliba
Action
Strategies
for
Burger
King
Corporation
Robert
Schwartz,
American
Academy
of
Pediatrics,
Professor
Emeritus
of
Pediatrics,
Wake
Forest
School
of
Medicine
Marlene
B.
Schwartz,
Deputy
Director,
Rudd
Center
for
Food
Policy
&
Obesity,
Yale
University
Darren
Singer,
Senior
VP,
Pharmacy,
Health
&
Wellness,
Safeway,
Inc
Marianne
Smith-­‐Edge,
Senior
VP
of
Nutrition
&
Food
Safety,
International
Food
Information
Council
David
Socolow,
VP
of
Corporate
Affairs,
Pinnacle
Foods
Mary
Sophos,
Executive
VP
for
Policy
and
Strategic
Planning,
Grocery
Manufacturers
Association
Brian
Wansink,
John
Dyson
Professor
of
Consumer
Behavior,
Cornell
University
th
Convergence
Center
for
Policy
Resolution
▪
1101
17
Street,
Suite
1350
▪
Washington,
DC
▪
20036
www.convergencepolicy.org