The document discusses the need for organizations to shift from competing on knowledge to competing on creativity in the digital age. It argues that digital conferences often fail to bring meaningful change because they do not fundamentally alter company culture, structures, behaviors or mindsets. The document advocates for taking an entrepreneurial approach to change by emptying calendars, questioning processes, and spending money like a startup in order to build a "digital superhub" through creative teams. It emphasizes the importance of truly embracing digital transformation and avoiding half-hearted approaches.

1. THE COMPETITION OF
KNOWLEDGE IS DEAD
LETS WELCOME THE
COMPETITION OF
CREATIVITY
Kay Lummitsch
The Digital Journeyman
Switzerland

2. Let’s Make Some Friends

3. Connect to
as many people
around you
-as possible -
within 123 seconds!

4. I’ve Got A Problem
With ‘Digital’ Conferences

5. Somehow they are like
Yoga Retreats …

6. –Alan Watts
“Whenever You Think You Reached Enlightenment,
Go And Meet Your Parents For A Week”

7. – Version For Digital Conferences
Whenever you’re returning inspired, motivated, and keen to
finally leverage Digital - just go back right into your daily
business and join some meetings.

8. Today we have to
MASTER THE ART of
BRINGING THE MESSAGE HOME!

9. Don’t get addicted to conferences
Get addicted to
#BringTheMessageToLife!

10. WHAT I BROUGHT YOU FROM
THE LAST CONFERENCES….

11. THE CUSTOMER JOURNEY TO BUY A NEW
WASHING MACHINE -
TAKES ONLY 48 HOURS!

12. STUNNING WAYS TO …
…THINK BIG

13. THE PERFECT
PRODUCT

14. THE PERFECT
PRODUCT

15. DHLs answer to
Global Warming

16. AND
THERE IS ONLY ONE BOSS. THE CUSTOMER!
- AND HE CAN FIRE EVERYBODY IN THE COMPANY FROM
THE CHAIRMAN ON DOWN, SIMPLY BY SPENDING HIS
MONEY SOMEWHERE ELSE.
SAM WALTON, WALL MART

17. CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS

19. IS THERE ANYBODY IN THIS
ROOM, WHO #TRULY LOVES
HIS CUSTOMERS?
Question of the day …

20. IN
MOST
ORGANIZATIONS
CUSTOMERS DO NOT
SEEM TO BE RELEVANT
AT ALL!

21. AND SOMEHOW IT WORKED …
… BECAUSE OUR COMPETITORS WHERE JUST AS BAD AS WE ARE

22. “The whole customer-caring, customer-centric
organization spends it's days mostly on
Slides, Whiteboards & Sticky-Notes!”
Exceptions may confirm the rule - And -
Of course #Not counting all those, who are present here!

23. From Products
To Customers
To YOU

24. Good Morning Decision Makers …

25. We need to talk ….

26. If Software Eats The World …

27. Do You Know How Hard It Is To
Get Onto Your Slide Decks?

28. Re-Thinking Silos

30. Re-Think Middle Management

32. A message to the middle management…
… no slide - Kay will say it!

33. …now Kay will start to talk about
the importance of Product Management
and the 26 years-old Google guy in Zurich,
who earns 340K$ a year.
WARNING:

35. A Prototypical
Digital Journey …

36. I can see a common pattern …

37. • Starts as a project | Five people at 20% - Or even better - Ten people at 10%
• Takes time | Meetings - Meetings - Meetings - Meetings - Meetings - Meetings
• Leads to massive investments in technology | Platforms
• Introduces Agile - ‘Scrumyfied’ waterfalls | IT is still seen as an exchangeable Delivery-Unit
• Turns into a program | Hopefully - Otherwise it dies right here!
• Customizes everything | Is aiming for perfection
• Produces valueless nonsense-products
• Can’t find a real business case
• Takes more and more time | and money!
• Sees it’s funding under scrutiny
• Doesn’t return the investment
• Gets stuck | after 3 Years
• Gets lost | after 3 to 4 Years
• Starts as a project …

38. WHY?

39. LIVING
SYSTEMS
THE FOUR ASPECTS OF CHANGE
AND THE GROWING OF CORPORATE CONSCIOUSNESS

40. Status-Quo
“The mess we’re in”
Mindset
Behaviour
&
Communication
Technology
&
Structures
Culture
SAFE
Difficult Yoga
Never!
FOUR QUADRANTS
DESCRIBING
ANY LIVING
SYSTEM

41. Let’s try to challenge the Status-Quo!

42. CHANGE COMES AFTER IRRITATION

43. SO LET’S GET IRRITATED …

44. Booom!

47. HOW?1

48. SO, LET ME INTRODUCE…

49. YOUR CORPORATE…

50. #NIGHTMARE

51. PIPPI LONGSTOCKING

52. ROOM-GOOGLESTOCKHOLM

53. PIPPIANNIKA TOMMY

54. SUPER POWERS
CURAGEOUS
CUREOUS
POSITIVE
NATURAL BORN LEADER
SHE’S UNSTOPPABLE
SHE’S THINKING #BIG
SHE CAN MAKE ANYTHING JUST HAPPEN
ANYTHING!

57. HOW TO FIND THE RIGHT
PEOPLE TO GAIN DIGITAL
MOMENTUM?

63. Kay, you missed the point to talk about
‘how you met Suresh’!

64. …OR EVEN SIMPLER …

66. HOW?2

68. Super skill #1

72. THIS IS THE HIGHWAY TO
MEDIOCRACY

74. AGAIN - JACK MA IS RIGHT!
THE COMPETITION OF KNOWLEDGE IS DEAD
FROM NOW IT’S THE COMPETITION OF
CREATIVITY

76. THIS IS WHERE WE SHOULD BE GOOD AT
- IN TIMES OF AI
#CIRTEATIVY !

77. WHO OF YOU IS ATTENDING THIS CONFERENCE
VOLUNTARILY?

79. THIS IS THE REALITY IN OUR SCHOOLS!

80. BACK IN 2005 …

81. Aaron Ashby - Died 2008 at the age of 35
MR. AARON ASHBY

82. AS A FATHER OF FOUR …

83. IMAGINE A SCHOOL…
LET’S HAVE A DREAM

84. WHERE YOU’LL FIND MENTORS INSTEAD OF MR. OR MS. ALWAYS-RIGHT
WHERE IT’S UP TO YOU WHAT TO LEARN - AND - WHEN
WHERE EVERYONE HAS ONE VOICE - LIVED DEMOCRACY!
WHERE YOU ARE NO LONGER STUCK IN AGE-SILOS
WHERE HANGING AROUND IS ABSOLUTELY OK!
WHERE YOU ARE VALUED AS A HUMAN BEING
WHERE YOU ARE COMPLAINING ABOUT SUMMER HOLIDAYS - TOO LONG !!!
WHERE YOU ARE STAYING LONGER THAN YOU HAVE TO
WHERE YOU ARE ENCOURAGED TO WORK IN SOCIAL PROJECTS FROM DAY-ONE

85. THE SUDBURY VALLEY SCHOOL MODEL - EST. 1968 - Massachusetts

86. Neue Schule Hamburg - Germany

88. LET’S PREPARE OUR
CHILDREN FOR THE
DIGITAL FUTURE!

89. INVEST INTO NEW SCHOOLS
AND BREEDING GROUNDS FOR
#CREATIVITY !
HOW? TALK TO ME…

91. Let’s close the circle…

92. Act like a Start-Up !!!

93. How?

94. Question #1:
Would we have the same discussion,
if we had to deliver in two weeks?
What would we do instead?

95. Question #2:
Would we decide like that, if we had to
spend our own money?

96. Question #3: (Careful use please)
Is this the fun way to do it?

97. EMPTY YOUR CALENDAR !!!

98. Change your Mindset, your
Behaviour and your
Communication as well as your
Culture -
Technology will follow nimbly.
Don’t start at the wrong end!

99. Since #AdaptOrDie was never
meant to be a joke, avoid any
half-hearted, luke-warm
approach to leverage #DIGITAL!

100. Choose your teams wisely.
You will definitely need as much
Pippi Longstocking power as
possible!

101. Be a #DoOrDie -
be a #GoHardOrGoHome
because it’s not about being fast -
It’s about being #SuperFast!

102. Let’s create a
Digital Super-Hub
On Your Beautiful Island!

103. It’s About You!

104. It’s About #DigiLanka!

105. AND

106. BRING THE MESSAGE HOME!

107. THE COMPETITION OF
KNOWLEDGE IS DEAD
LETS WELCOME THE
COMPETITION OF
CREATIVITY
Kay Lummitsch
The Digital Journeyman
THANKS

108. Thank You!