The document discusses content marketing and provides tips for getting started with an effective content marketing strategy. It recommends defining a target audience and the goals of the content, researching the interests of that audience, and creating and promoting valuable content while measuring the results. The overall message is that content marketing is important for business success when done properly.

1. Content Marketing: DO or DIE!
#creatosome / 18.9.2015
Artem Daniliants / LumoLink

2. www.lumolink.cominfo@lumolink.com
Who am I?
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Who are we?
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LumoLink is a digital marketing agency that
specializes in web technology and online marketing
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Quick facts
• Founded in 2010
• Offices in 4 countries
• Finland (Oulu and soon Helsinki)
• Russia (Saint-Peterburg)
• Estonia (Tallinn)
• Ukraine (Kharkov)
• About 20 people personnel
• International clients from North America, Europe and Russia
• Google AdWords and Yandex Direct certified
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Our clients range from one-man companies to large multinational concerns
Our clients
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What we do
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9. Online Marketing

10. Web & mobile technology

11. Online marketing in Russia

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– Wikipedia :)
“Content marketing is any marketing that involves the creation
and sharing of media and publishing content in order to acquire
and retain customers.
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Story time ^_^
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Creating content on YouTube
https://www.youtube.com/watch?v=e_JKCcs8rv8
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“Opi ja vaikuta” training
http://www.ouka.fi/oulu/ajankohtaista/uutiset-ja-tiedotteet
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Lumemo iOS mobile application
https://itunes.apple.com/app/lumemo-advanced-voice-memo/id1022857257?mt=8
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– LumoLink’s content marketing strategy
“Our mission is to help businesses
succeed online”
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Companies suck at content marketing
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How do you get started?
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Create a mission and live according to it!
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We want to help <target segment> in
<market/country/area> to <value for customer>

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Define your target audience
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Research what they find valuable
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Google Keyword Planner
https://adwords.google.com/ko/KeywordPlanner/Home
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Google Trends
www.google.com/trends/explore
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BuzzSumo
app.buzzsumo.com
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Create content (the hard part)
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Create content
• Choose the right format for you: blog, video,
presentations, audio etc
• Choose the right platform: blog on your site,
video blog on YouTube etc
• Use of images
• Create catchy headlines using keywords relevant
to your business
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Create a clear sales funnel and measure it
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Create a clear sales funnel and
measure it
• Define a clear goal (=conversion)
• Setup Google Analytics conversion tracking
• Measure how many conversions each content
piece creates
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Promote your content
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Promote your content
• Make sharing content easy
• Make sure to optimize your social media
metadata
• Contact social media influencers
• Use paid advertising in social media
• Partner up with other companies
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Turn it into never ending process
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Turn it into never ending process
• Automate as much as possible: BufferApp.com,
Google Analytics email reports, Google Alerts etc
• Create a content marketing calendar
• Outsource content creation where it makes sense
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Most important part…
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GET STARTED TODAY!
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Get in touch!
email: artem@lumolink.com
tel: +358 50 40 44 299
www: www.lumolink.com
SlideShare: http://www.slideshare.net/lumolink
Twitter: https://twitter.com/lumolink
YouTube: youtube.com/lumolink
Thank you!
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