Marketing Campaigns That Killed It (and some that didn't)

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The document summarizes and analyzes several marketing campaigns that were successful and some that failed or should have been terminated. It provides examples of viral video campaigns by Blendtec and Applebee's that drove significant increases in sales and engagement. It also discusses failed campaigns by Sony that used fake viral videos and websites that were discovered and criticized for being inauthentic. The document concludes by providing lessons about the importance of authenticity, understanding your audience, and optimizing content for different channels and platforms.

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Marketing Campaigns Some That Killed It and Some That Should’ve Been Killed What We Can Learn

What's the point of this presentation? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blendtec ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why It Works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Applebee’s Talking Cat ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why It Works ,[object Object],[object Object],[object Object],[object Object],[object Object]

Takeaways So Far ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sony PSP - 2005 ,[object Object],[object Object],[object Object]

Urban Nomads Respond No street cred for Sony!

Sony PSP – Christmas, 2006 ,[object Object],[object Object],www.alliwantforxmasisapsp.com

A phony is sniffed out… … www.somethingawful.com

Sony, er, Charlie Responds Yo where all u hatas com from... juz cuz you aint feelin the flow of PSP dun mean its sum mad faek website or summ... you all be trippin. -Charlie

Surprise, it was us… ,[object Object],[object Object]

Why It Failed ,[object Object],[object Object],[object Object],[object Object]

Rutgers Mobile Marketing Mini MBA According to the website, it’s a program designed to help : “participants design, manage, and track mobile-marketing programs and campaigns. It provides the business case for integrating and leveraging mobile into marketing plans, as well as practical and tactical uses of mobile tools. ”

When you scan the code with your mobile device you get… … a standard, non-mobile website

Why It Fails ,[object Object],[object Object]

More Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Marketing Fails ,[object Object],[object Object],“ Stop pedaling… start driving”

Giant Bicycles responds quickly… ,[object Object],[object Object],[object Object],“ stop driving…start pedaling”

Dr. Pepper Ten ,[object Object],[object Object],[object Object]

Quiznos’ Spongemonkeys ,[object Object],[object Object],[object Object],[object Object],“ They got a pepper bar!!!”

Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other Noteworthy Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions, comments, or other wit to share?

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Marketing Campaigns That Killed It (and some that didn't)

1. Marketing Campaigns Some That Killed It and Some That Should’ve Been Killed What We Can Learn

4. Marketing That Killed It

10. Marketing that should have been DOA…

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12. Urban Nomads Respond No street cred for Sony!

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14. A phony is sniffed out… … www.somethingawful.com

15. Sony, er, Charlie Responds Yo where all u hatas com from... juz cuz you aint feelin the flow of PSP dun mean its sum mad faek website or summ... you all be trippin. -Charlie

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18. Rutgers Mobile Marketing Mini MBA According to the website, it’s a program designed to help : “participants design, manage, and track mobile-marketing programs and campaigns. It provides the business case for integrating and leveraging mobile into marketing plans, as well as practical and tactical uses of mobile tools. ”

19. When you scan the code with your mobile device you get… … a standard, non-mobile website

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24. Get a 2 nd opinion!!

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29. These are your call…

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34. Questions, comments, or other wit to share?

Marketing Campaigns That Killed It (and some that didn't)

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