AMA Conference 2012 - Blogging Masterclass

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Luke Murphy

Presentation I gave on building an effective company blog at AMA Conference 2012.

Tecnología

PART OF A GOOD BONFIRE
http://www.slideshare.net/gamages/advertising-ﬁreworks-social-bonﬁres

YOUR AUDIENCE AND
YOUR MISSION
STATEMENT
ARE THE
TWO MOST IMPORTANT
THINGS

CONTENT
DESIGN AND USER
EXPERIENCE
MARKETING AND
METRICS

A LIST APART
the discipline of content strategy
http://www.alistapart.com/articles/thedisciplineofcontentstrategy

MASHABLE
7 tips to make your blog sticky
http://mashable.com/2011/09/16/blog-content-sticky/

A YOUNGER THEATRE
Arts Organisations and Twitter:
Telling the Stories
http://www.ayoungertheatre.com/arts-organisations-and-twitter-telling-the-stories/

A LIST APART
Making up stories
http://www.alistapart.com/articles/
making-up-stories-perception-language-and-the-web/

DOES IT SATISFY YOUR
AUDIENCE AND MISSION
STATEMENT?

“I DON’T HAVE
TIME TO
WRITE GOOD
CONTENT!!1”

GOOD DESIGN IS
GOOD BUSINESS
THOMAS WATSON JNR

“
a person's perceptions and
responses that result from the use
or anticipated use of a product,
system or service...

User experience design is about
understanding the way a user
uses your site, and making it as
frictionless and intuitive as
possible.

PEOPLE IGNORE
DESIGN THAT
IGNORES PEOPLE
FRANK CHIMERO

UNDERCOVER
USER
EXPERIENCE
DESIGN
Cennydd Bowles

THINK OF THE BLOG
IN CONTEXT OF
THE WHOLE
USER EXPERIENCE

TWESPIANS
User experience and
the theatre
http://blog.twespians.co.uk/2011/11/20/user-
experience-and-the-theatre/

LISTENING AND
RESPONDING
GOOGLE READER
TWITTER LISTS
TWEETDECK
TWIANGULATE
ROWFEEDER
TAGXEDO

AGREE YOUR
GOALS WITH THE
PEOPLE WHO
MATTER

TRENDS TO LOOK OUT FOR
WHAT TYPE OF
CONTENT WORKS
WHEN YOUR CONTENT
IS WORKING
WHERE PEOPLE ARE
COMING FROM

ARE YOU SATISFYING
YOUR AUDIENCE AND
MISSION STATEMENT?

THANK YOU.
@lurkmoophy
luke.murphy@33-digital.com

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AMA Conference 2012 - Blogging Masterclass

1. Hello @lurkmoophy

2. I WORK HERE

3. TWESPIANS

6. HOW DO I GET PEOPLE TO READ MY BLOG?

7. WHY?

8. BUY IN FROM THE TOP MOTIVE

9. MOTIVE

10. PART OF A GOOD BONFIRE http://www.slideshare.net/gamages/advertising-ﬁreworks-social-bonﬁres

11. WHO?

12. YOUR AUDIENCE AND YOUR MISSION STATEMENT ARE THE TWO MOST IMPORTANT THINGS

13. CONTENT

14. CONTENT DESIGN AND USER EXPERIENCE

15. CONTENT DESIGN AND USER EXPERIENCE MARKETING AND METRICS

16. CONTENT IS WHY PEOPLE GO TO YOUR SITE

17. HAVE A LOOK AT YOUR CONTENT STRATEGY

18. A LIST APART the discipline of content strategy http://www.alistapart.com/articles/thedisciplineofcontentstrategy

19. MASHABLE 7 tips to make your blog sticky http://mashable.com/2011/09/16/blog-content-sticky/

20. BUILD AROUND PASSION POINTS

21. KEEP A REGULAR CADENCE OF CONTENT

22. THE IMPORTANCE OF STORYTELLING

23. A YOUNGER THEATRE Arts Organisations and Twitter: Telling the Stories http://www.ayoungertheatre.com/arts-organisations-and-twitter-telling-the-stories/

24. A LIST APART Making up stories http://www.alistapart.com/articles/ making-up-stories-perception-language-and-the-web/

25. DOES IT SATISFY YOUR AUDIENCE AND MISSION STATEMENT?

26. “I DON’T HAVE TIME TO WRITE GOOD CONTENT!!1”

27.

28. GOOD DESIGN IS GOOD BUSINESS THOMAS WATSON JNR

29.

30.

31.

32. USER EXPERIENCE

33. “ a person's perceptions and responses that result from the use or anticipated use of a product, system or service...

34. User experience design is about understanding the way a user uses your site, and making it as frictionless and intuitive as possible.

35. PEOPLE IGNORE DESIGN THAT IGNORES PEOPLE FRANK CHIMERO

36. UNDERCOVER USER EXPERIENCE DESIGN Cennydd Bowles

37. THINK OF THE BLOG IN CONTEXT OF THE WHOLE USER EXPERIENCE

38. TWESPIANS User experience and the theatre http://blog.twespians.co.uk/2011/11/20/user- experience-and-the-theatre/

39.

40.

41.

42. DOES IT SATISFY YOUR AUDIENCE AND MISSION STATEMENT?

43. MARKETING

44. AUTOMATE EVERYTHING

45. SEO 101

46. SEO 101 KEYWORDS & BACKLINKS

47. LISTENING AND RESPONDING GOOGLE READER TWITTER LISTS TWEETDECK TWIANGULATE ROWFEEDER TAGXEDO

48. PAID FOR ADVERTISING

49. STUMBLEUPON

50. FACEBOOK

51. LIVE EVENTS

52. MEASURE IT

53. AGREE YOUR GOALS WITH THE PEOPLE WHO MATTER

54.

55.

56.

57. TRENDS TO LOOK OUT FOR WHAT TYPE OF CONTENT WORKS WHEN YOUR CONTENT IS WORKING WHERE PEOPLE ARE COMING FROM

58. ARE YOU SATISFYING YOUR AUDIENCE AND MISSION STATEMENT?

59.

60. THANK YOU. @lurkmoophy luke.murphy@33-digital.com

AMA Conference 2012 - Blogging Masterclass

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AMA Conference 2012 - Blogging Masterclass