1. GasVisor
Ultimate app for your car
and your pocket.
Presenter: Michael Belov, co-founder
Lviv, Ukraine
June 07, 2013

2. Background
• Oil demand will rise 14%
between 2010 and 2035*
• Oil prices will rise 100%
from $113 to $212 a barrel
by 2035*
• Fuel price difference within
one area can constitute up
to 35 cents/gallon
• 59% of all consumers would
alter their route to save 3
cents per gallon**
* According to International Energy
Agency
** NACS consumer fuel report
2

3. Our Solution:
save your money
5 cents price difference
could result in at least $100
annual savings
• Search for gas stations
with the cheapest gas
prices in the selected
area
• Plan travel routes
according to the fuel
price information
3

4. Our Solution:
get added value
• Find out services provided
by gas station
• Users will have a chance to
give feedback and rate gas
stations based on service
level and/or fuel quality
• Utilize possible discount
and incentives for fuel or
service
• Ability to report claims
directly to gas station office
makes users more satisfied
4

5. What is the market size?
Drivers using smartphones with Android and iOS
Annual growth of smartphones volume vary from 25 to 75%.
Android share increase by 11% only in 2012 and got 43% of
total smartphones market.
Total addressable market will increase by at least 1 million
users annually only in Eastern Europe.
• GfK
• TomiAhonen Consulting 2011
Mobile Market Smartphones
Share *
Android & iOS
Market *
Target Niche
(assumption)
Ukraine 30 M 8.9%
2 670 000
840 000 200 k
Poland 41 M 25.0%
11 000 000
5 M 1 M
Russia n/a 11.8%
25 000 000
10 M 2 M
5

6. Are we alone?
Loyalty
Programs of
Gas Stations
Gas Prices
Mobile Apps
Discount
Cards
Navigation
6
Added value services is a key benefit

7. Business Model:
Option One
SUBSCRIBERS
USERS
Free service +
Discount 2%
Free service
Gas price data +
Discount 2.5%
We get 0.5% of gas price each time our
subscribers fill up car tank
OR
Around $14 per subscriber annually.
7

8. Business Model:
Option Two
USERS
Free service
Paid
advertisement:
push
notifications,
promotions,
coupons, etc
We could assume only max $5 per user
OR
$100 per involved retail point annually
8

9. Sales Strategy
• Sales force – one per
each country
• Lead time – from a half
to one year
• Decision maker (Buyer)
– Marketing Manager
• Partners –
crowdsourcing web
platforms, like
– Uapetrol.com
– Benzin-price.ru
– Stacjebenzynowe.pl
9

10. Revenue Model
• Gross profit will account
from $10-14 per
subscriber annually
10
Subscriber
Annual Distance 20,000 km
Fuel Consumption 10 l per 100 km
Fuel Volume 2,000 l/year
Gas Price $1.4 per l
Fuel Value $2,800 annually
Margin 0.5%
Annual Revenue $14

11. Our position now
Strengths Weaknesses
Smartphones
market
Big enough and growing Low penetration yet;
Sales and
Marketing
Established contacts with
several gas station chains.
Lack of sales force;
Competition Added Value information
provided to users;
Gas chains discount programs
introducing own gas price
projects;
Development Own development team;
iPhone version is under
development;
Internal processes are not
structured yet;
Part time employees.
Finance Enough resources to continue
development;
Lack of resources to expand
quickly and globally;
Monetization concept has to be
proved first
Gas Station
Data
Reliable sources available;
Crowdsourcing introduction.
Partially paid data;
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12. What is the next?
Monetization
Development
New markets coverage
Don’t give up!
For more information, contact:
Michael Belov
+380 67 5059159
michael.belov.fr@gmail.com