Jason Weaver interviews Ryan Joos from Nifty Marketing/Law. Learn great real world examples of earning links. He covers guest posting, scholarship and super resource outreach.

1. Successful SEO Strategy
Local Marketing Boot Camp

2. Search Queries in Google
Users
Your Site &
Its Landing Pages

3. “Toledo Personal Injury Attorney”
COMPETITORS = 51-100

4. Onsite Optimization
What makes a good hook?
“Making the hook”

5. Onsite Optimization
-Title Tags
-H1’s, H2’s, H3’s, etc.
-in URL
-1000+ Words
-Content
-Keywords

6. Onsite Optimization
Tell Google What
This “Hook” is About
Like a Movie Cover
Objective:

7. My Hook
URL:
/toledo-personal-injury-lawyer/
H1:
Toledo Personal Injury Lawyers
Title Tag:
Toledo Personal Injury Lawyer |
Groth & Associates
Word Count:
2000+

8. “Toledo Personal Injury Attorney”
Theirs
Ours
What Should I do?

9. #1: Content Expansion
More Hooks in More Waters

10. Keyword REsearch
How you select Your Waters

11. Screenshot
from
Moz
Keyword
Explorer

12. Screenshot
from
NeilPatel.com

13. Screenshot
from
Moz
Keyword
Explorer

14. “Toledo Car Accident Attorney”
Less Hooks = 11-50

15. #2: Link Building
Turn this
to this
But How?

16. Ranking Factors
h<p://backlinko.com/search-­‐engine-­‐ranking

17. Link Building Objective
“That’s a good hook.”
-Other Fisherman (sites)
It’s like an Endorsement

18. Link Building Objective
“That’s a good hook.”
-Captain Ahab
vs.
“That’s a good hook.”
-Random Fisherman

19. Link Building Objective
Forbes.com
Is a better site than
randommom.com

20. Forbes.com
Screenshot from Moz Open Site Explorer
RandomMom.com

21. Ranking Factors
Screenshot from CognitiveSEO

22. Link Building campaigns
-SCHOLARSHIP
-Content Marketing
-GUEST BLOG POSTING

23. Scholarship
-Offer Scholarship ($1000)
-Make Scholarship Page
-Add Application Form
-Outreach

24. Scholarship Outreach

25. Content Marketing
-Create Piece of Content
-SELECT AN Audience
-Infographic
-Blog Post
-Video
-Tool
-Promote Like Crazy

26. Infographic
Audience:
-Mom bloggers
Topic:
-Internet Safety
for Children
Outreach:
-Email bloggers ask them
to share infographic.
-Offer to write post
Results:
-60+ links

27. Blog Post
Audience:
-Mom bloggers
Topic:
-Internet children
about disabilities
Outreach:
-Email bloggers ask them
to share blog post
-Offer to write post
Results:
-70+ links

28. Summary
Onsite Optimization
“Make the Hook”
Content Expansion
“More Hooks/More Waters”
Link Building
“Better/Deeper Hooks”

29. Resources
page
Resources
Moz on Page Grader
Moz Open Site Explorer
Moz Keyword Explorer