Blackberry case study 2010 - Student Village
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Blackberry case study 2010 - Student Village
- 1. CASE STUDYBlackBerry 2010
- 4. To a connected Generation
- 5. And speaking their language
- 6. 10 Student Ambassadors 5 across National Campuses
- 7. Influencers specially chosen & trained on BB
- 8. To infiltrate the student scene on and off campus
- 11. With the help of Hip-Hop King Slikour… …and plenty Social media
- 12. Flying high on campus
- 13. Not a tough crowd….. if you know what you’re doing
- 14. 1 Year later After just 1 year, the most desirable phone wanted by SA students… BlackBerry
- 15. Hot Property
- 16. Awarded Best multi-channel campaign 2010 Youth Campus Campaign Awards
- 18. Find more case studies @ www.studentmarketing.co.za 0860 44 1234
Notas del editor
- And we saw this movement take off on campus and off campus.
- The best example of relevancy was the Slikour campaign, which all started with a great idea – tx dadaThen bringing in a super relevant artistUtilizing relevant social networks to get people talking and participating And bringing it to life on campusIf there was any debate of the relevancy of this celebrity let me take you back to TUT and the students reaction to slikourAnd then this was shared through the relevant networks as well as other PR channels
- The first part of identifying your fans is to understand if they are vocal or concealed ? Do we know who they are and where they hang out. The answer, lies in the success of this years campaign which has had the impact it wanted and there are now a community of fans just waiting to be found on campus. In addition part of the BlackBerry BA’s new role in 2011 will be to find these fans.And the second axis of this question is “does BlackBerry have extensive touch points ? And think about your competitors, like apple who have retail stores, itunes, notebooks , computers, cellphones, tablets and music devices. Whereas on the flip side a brand like BlackBerry has a perceived single touchpoint (yes, the playbook is coming out, but there is a perception) – which is the smartphone.So we are asking these 2 questions to find out which fanspotting strategy is right for BlackBerry ?