1. Branding and Marketing “Clotaire Rapaille’s Method” Com 459 Jeff McNeill Lyn Jang

3. 3. The Cerebral level- intellectual alibi The last part of the brain that we develop( after 7 years old) With this level, people try to be intelligent. How do the three brains work in steps Rapaille use? First session Start with the cortex Reason: people want to Show how intelligent they are “ But, Rapaille don’b believe What they say .” Second session- the limbic “ Emotion, earlier experience” The Purpose is “ to disconnect the cortex” Break Time before move to the next People are happy with themselves Third hour No chair- time to go back To the very first time that They experienced what Rapaille tries to understand The key “ people know this process is Anonymous. They don’t speak but write” Finding code and the code is Discovered by Rapaill and participants “ Discovery”