I directed the completion of the Professional and Continuing Education (PACE) catalog at Oregon State. With a small team including a writer and graphic designer, we presented to stakeholders a visual and comprehensive annual report for 2012-2013. http://pace.oregonstate.edu/

1. Professional and Noncredit Education
Annual Report • 2012-2013

2. Message from the director
Learning allows people to take different roads over the course of a lifetime. As individuals, we can
choose many paths to develop both our professional and our personal passions. I’m proud to be a
part of the team that creates continuing education opportunities throughout Oregon: Professional
and Noncredit Education.
In this report, you’ll find an overview of our history and the process behind our workflow, see
a sampling of our offerings, and discover how we carry out the strategic initiatives of both the
Division of University Outreach and Engagement and Oregon State University. You’ll have the
chance to explore PNE by the numbers and witness how we’ve leveraged our relationship with
the College of Pharmacy to develop several corporate contracts through our continuing education
courses for pharmacists. With this demonstration of past success, we offer our plan to move
forward.
I hope you’ll join us for our team’s next chapter and reimagine what learning means to you and
your stakeholders.
Our mission is to bring the best of Oregon State University to people of all ages and
industries through quality continuing education programming.
We believe that people of all ages deserve high–quality education.
Chris LaBelle
Director, Professional and Noncredit Education
We believe in learning, in personal enrichment, in career advancement. We believe that
Oregon State University’s resources can serve the needs of people at all stages in life. We
believe that education can be designed to meet the needs of all.
We believe that Oregon State University can meet the needs of Oregonians as a land–grant
university of the 21st century.
Chris LaBelle and Dave King, Associate Provost for the Division of University Outreach and Engagement.

3. How we work
Who we are
1
P
rofessional and Noncredit Education strives to bring
the best of Oregon State University to people of
different ages and occupational backgrounds through
quality continuing education programming: short
courses, certificate programs, workshops and more.
1
The Aha! Moment
Faculty and off-campus
professionals bring their ideas to
us. Then, our talented team works
closely with these partners to
develop the proposed program.
What we offer
As a part of the Division of University Outreach and Engagement,
we work with our sibling units—Extended Campus and Extension
Service—to deliver Oregon State’s resources to learners of all ages
with the same goal in mind: to exchange important knowledge and
make a difference across the globe.
Courses
We’ve worked to create a comprehensive course development
process that integrates technical production, marketing and
enrollment services as essential components of our operation.
Continuing Education Units
Self-paced online classes, onsite programs and hybrid
delivery options to accommodate the busy schedule
Continuing education units (CEUs) that apply
knowledge to your career
As a demonstration of our commitment to ensure the ongoing
success of our University’s graduates, Oregon State alumni receive a
10 percent discount off the cost of our programs.
Certificates
2
5
Supporting Students
Enrollment specialists assist
individuals and groups by helping
process CEUs, troubleshoot login
issues, collecting payment via our
e-commerce system and archiving
student records according to
university and IACET requirements.
3
4
K-12 Programs
Onsite programming designed especially for the
younger learner
How can we bring your ideas to life?
Proposal to Program
Our Continuing Education Process
In-depth programs suited for professionals looking to
develop skills without enrolling in a full degree program
We invite you to learn more about our story and discover how we
turn an idea into a living program through the work of our project
managers, web developers, writers, designers, videographers and
enrollment service specialists.
Developing a Learning Approach
Project managers oversee the
program and provide direction
to developers, designers and
videographers to ensure the
project has structure and meets
intended outcomes.
Reaching the Audience
Writers, designers and
videographers create media
content for print and online
advertising, email marketing and
social campaigns.
Integrating Technology
Web developers create interactive
learning elements and mobile
applications while designing
accessible interfaces for each
learner’s specific needs.
A brief history: 2005-2013
full-time staff
spring 2005
Lifelong Learning
established
student worker
fall 2008
First Master Gardener™
Online course launched
summer 2011
fall 2011
Chris LaBelle appointed director
of Lifelong Learning
october 2011
First Master Naturalist
Online course launched
New unit identity:
Professional and Noncredit Education
2 | Annual Report: Professional and Noncredit Education
partnerships est. in 2012
Deschutes Brewery
Widmer Brothers Brewery
Ninkasi Brewery
OSU Small Farms Program
The Center for Legal Studies
staff hired in 2012
february 2013
Recycling 101
launched
june 2013
staff hired in 2013
july 2013
summer 2013
26 programs in development
First Northwest Beer Sessions
program launched
First OSU Chamber Music
Workshop launched
Annual Report: Professional and Noncredit Education | 3

4. How we make an impact
O
ur programs and partnerships help Oregon State strive
to become a land–grant university of the 21st century
by creating economic development opportunities and
enriching lives.
In collaboration with our colleagues in the Division of University Outreach
and Engagement, we work to promote environmental, social, cultural and
economic progress and sustainability for all Oregonians and beyond.
We ensure that our continuing education efforts specifically align with the
strategic goals of the Division:
•
Scholarship
Giving both professionals and graduate students the opportunity
to enhance leadership skills, the Natural Resources Leadership
Academy—a collaboration with Oregon State’s Summer Session—
allows students to gain knowledge and connect with others in the field
of natural resources. In addition, our staff attend national conferences
and publish articles related to continuing education topics of interest to
the Division.
or eg on
Partnerships
In addition to our partnerships with the Birch Aquarium at Scripps
Institute of Oceanography and Ninkasi Brewing Company, our work
with the Center for Latino/Latina Studies & Engagement—CL@SE—has
resulted in several plans for programs, including an advanced, online
Spanish course for medical professionals.
•
Newport: Home of Hatfield Marine Science Center,
where our Free-Choice Learning Professional
Certificate instructors conduct research
Umatilla and Jefferson counties: Where
Pesticide Applicator Course Series instructors
Mary Corp and Marv Butler conduct research on
agricultural practices
Access
Our enrollment management system allows us to effectively manage
and track enrollments and report data on programs like Oregon Master
Naturalist, Master Gardener Online and our pharmacy courses.
•
Portland: Home of the OSU Food Innovation
Center, host of Beer Proficiency
•
Integration
We’ve formed partnerships with various faculty and staff across the
University—within the colleges of Pharmacy, Agricultural Sciences,
Forestry, Liberal Arts and Public Health and Human Sciences—to bring
their resources to a broader audience.
•
Culture
We’ve leveraged the voices of our sibling units—Extended Campus and
Extension Service—as we collaborate to create new programming and
cross-promote our efforts. We look forward to what our continued
collaboration will bring.
Corvallis: Home of Oregon State, where we
offer the Chamber Music Workshop and the
Brewing Analytics Course Series
How can your idea cultivate and support Oregon’s future?
Bend: The up-and-coming beer brewing hub
and host of our Sensory Analysis and Craft
Brewery Startup Workshop courses
Wilsonville: Home of North Willamette Research
and Extension Center, host of the Fruit Growing
Series field trip
Stories from around the state
Designing a Sustainable World
More than just an approach to use in the garden, permaculture helps us design sustainable growing
spaces for different regions and levels of urbanization.
Andrew Millison began teaching Permaculture Design to undergraduate horticulture students in spring
2009 and online via Ecampus in winter 2011, while receiving tremendous interest from prospective
students looking for continuing education through an online course. Millison soon redesigned the
content for a professional audience, launching Permaculture Design Certificate Online in April 2013.
This first course offering attracted 30 participants of all ages, hailing from Alaska to Florida, the Yukon
Territories to Texas—and of course, Oregon.
4 | Annual Report: Professional and Noncredit Education
Reduce, Reuse and Recycle
Genuine environmental awareness translates into action for Oregonians. Nearly 47 percent of our
state’s waste was recovered as reusables or recyclables in 2010, a stark contrast to the national
recovery rate of only 34 percent. Each day, these efforts create a greener, healthier Oregon.
To meet the demand for quality recycling information, Recycling 101 brings online, self-paced learning
to all Oregonians. Modeled after the successful Master Recycler program currently available in eight
communities, PNE partnered with 21 different public, private and non-profit organizations to deliver the
latest waste reduction techniques Oregonians need to know. As of June 2013, nearly 70 participants
developed their knowledge and understanding of recycling, composting and waste reduction.
Annual Report: Professional and Noncredit Education | 5

5. How we continue to grow
L
ocated at Oregon State’s home in Corvallis–the heart of the Willamette Valley–we
consider our work to be central to the core of the university’s strategic efforts. We
will continue to expand and innovate the meaning of continuing education at Oregon
State by:
•
•
•
To fortify Oregon State’s strategic efforts and remain at the heart of our state’s values, we
will build upon our established success. Our on-site offerings — including Northwest Beer
Sessions courses and the Chamber Music Workshop — and online programming will reach
new audiences, allowing our future students in Oregon and beyond to develop their skills and
passions. Our most ambitious and direct path to success: we’ll launch an additional 15 programs
over the next year, with many more to come.
Developing onsite programs to take place in the Portland metro area and central Oregon
Forging partnerships with faculty in the university’s signature areas
Seeking out corporate e-learning contracts to increase revenue
How can you transform your idea into an investment?
Continuing Education: The Numbers
$299,000
1807
$176,000
595
$107,000
493
$69,000
438
2010
2011
2012
2013
2010
Total Course Enrollment
2010
6 | Annual Report: Professional and Noncredit Education
4,100
2013
Association for Communication Excellence Awards
9,700
4,096
2013
Beer Science Courses
• Gold winner: Video Script
2011
2012
Gross Course Revenue and Grants
Average Number of Visitors to the Website per Month
3,600
2011
2012
2013
2013
Pharmacy Custom E-learning Course
• Outstanding Professional Skill:
Information Technology category
• Gold winner: Information Technology
2013
Growing Farms
• Gold winner: Promotional Video
Annual Report: Professional and Noncredit Education | 7

6. How can we help you?
Proposal to Program: Management & HR Skills for Pharmacists
Pharmacy
Professional and Noncredit Education teamed with the College of Pharmacy in spring 2012 to
relaunch a legacy course—Management & HR Skills for Pharmacists. We developed a custom
e-learning platform, fine-tuned our enrollment management process and advanced our assessment
services to support the updated online course. The new course addresses the continuous changes of
the pharmacy industry and meets the demand for relevant continuing education content.
We see this partnership as a model for other academic units, one that enables them to reach out to
industries with research-based learning.
15 Months of Growth: The Numbers
+160
Reached out to pharmacy
professionals and enrolled
160 in the course
75k
Generated $75,000 in
revenue in just over a year
+4
Formed four corporate
contracts with companies
from around the nation
+3
Upcoming Offerings:
Effective HIV Care for Pharmacists
Stress Management for Pharmacists
Ethics for Pharmacists
What our partners are saying
Working with Professional and Noncredit Education at OSU to create and develop our online
continuing education programs has resulted in exceptionally high quality offerings for our alumni
and the field of pharmacy professionals. Their technical expertise, professionalism and attention
to detail has been essential in the successful building of these programs. We are pleased to be
marketing these pharmacy courses nationally to corporations and individuals, which has led
to elevated visibility of our college, OSU and resulted in new partners around the country. Chris
LaBelle and his team are great partners in this endeavor. They strive to provide guidance —
creative and technical — and they do so in a timely and professional manner.
—Paige Clark, R.Ph
Director of Alumni Relations and Professional Development
OSU College of Pharmacy
Oregon State University • Professional and Noncredit Education
4943 Valley Library Corvallis, OR 97331-2132
541-737-5741 pne.oregonstate.edu
8 | Annual Report: Professional and Noncredit Education