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Better burger
- 1. BUILDING A BETTER BURGER Making our best-selling burger into a healthier menu choice
- 2. PROBLEM AND SOLUTION Problem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates EILEEN LYONS
- 3. BUN NUTRITION Our Bun Calories: 260 Fat: 5 g Carbohydrates: 45 g Alternative Bun Calories: 140 Fat: 2 g Carbohydrates: 27 g EILEEN LYONS
- 4. CHEESE NUTRITION Our Cheese Calories: 125 Fat: 9 g Carbohydrates: 1 g Alternative Cheese Calories: 70 Fat: 4 g Carbohydrates: 1 g EILEEN LYONS
- 5. A BETTER BURGER Our Best Seller Total Calories: 585 Total Fat: 27 g Total Carbohydrates: 46 g New Better Burger Total Calories: 410 Total Fat: 19g Total Carbohydrates: 28 g EILEEN LYONS Fat (g) 0 5 10 15 20 25 30 Better Burger Best Seller 27 19
- 6. EILEEN LYONS
Notas del editor
- Currently our burger has 20% more calories
- Both buns have sesame seeds. Alternate buncosts10% less!
- Both process cheese products are orange. Alternate cheese has a longer shelf life. Alternate cheese was preferred in taste tests.
- Currently our burgers has 20% more calories and 3 more grams of than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates. Better burger has 30% less calories, and 40% less carbohydrates than our best seller.