Does my business need social media marketing?

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0 CommentBy Reading Place | March 13,
2015
Does my business need social media
marketing?
Still today, everywhere I turn I hear many business owners and executives
debating whether or not they should jump into social media. In many cases,
key decision makers fabricate a couple of excuses as to why it’s still not
time yet and then move on to other matters.
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Ironically, by procrastinating they don’t even realize that they’re sacri cing
taking their business to the next level in not just one, but several areas of
their business.
Take a quick look online, I’m willing to bet that approximately half of your
competitors have already started to leverage social media, and once they
gain their momentum and have a solid understanding of how to use it, it’s
going to be more challenging for you to continue to operate your business
with the same pro table and competitive margins that you’ve enjoyed to
date. The sacri ces are diverse and impact every area of their business.

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Social media reduces advertising costs, increases advertising e ectiveness,
dramatically improves customer service levels, increases executive
awareness with respect to their products and services and how their
customers interact with them and there’s more!
What is social media?
It’s a coined terminology that encompasses leveraging social networking
and socially-driven websites for the purpose of marketing.
How is social media di erent from traditional marketing?
It’s not simply marketing on social channels. Companies who enter this
realm must dedicate one or many key sta members to socialize and
market via these social channels. The best way to describe it is to compare
it to traditional networking events – you don’t walk into a room and start
handing out business cards, there’s an entire process to networking
e ectively; and the same goes for networking socially.
Why use social media?
It enables companies to connect better with their leads and clients. It
enables individuals to follow (or befriend) a company so that they can keep
up to date on their products and services. It builds relationships and
loyalty, opportunities and awareness. Social media is the single largest
transformation in the marketing industry in the last 100+ years! The
bene ts that companies have reaped from their exposure is just the tip of
the iceberg! So why? Because you’re leaving hundreds, or thousands of

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opportunities on the table for your competitors to grab. Because the
relationships you can forge with both potential and existing customers
socially creates powerful loyalty. Because, well in a few words, you’re in
business to succeed.
But where do I start?
I’ve put together a brief meeting agenda that you can use to start planning
how you will approach your own personalized social media plan. Try this out
and see where it takes you, anything is better than procrastinating yet
again, but if you need more help, seek out an expert and have them help
you walk through these steps. Typically this process can be handled in a
couple of 2-3 hour meetings and you’ll have a plan for your strategy with
clearly identi ed goals and a solid understanding of what steps you need to
take to ful ll them before you know it you’ll be learning the tips and tricks
that make a di erence between “just another presence” and the single
most valuable extension to your company’s marketing e orts that you’ve
ever witnessed.
Here’s the agenda. Make sure that you record and then subsequently write
down everything that is said during your meeting. There’s no such thing as
a bad idea, only ideas that haven’t evolved yet into a good one. You’ll be
surprised what ideas come out of some of the things you think up with that
you initially thought were of little or even no value:
Categories
Business/Entrepreneurialism
Careers Management
Finance
Health and Beauty
Insurance
Leadership
Marketing/Sales
Real Estate
Social media marketing
Training /Education
Travel

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Identify all team members: names, roles & introductions
Identify your existing social media practices (if any)
Who? Identify the types of customers that you sell to (e.g. children,
adults)
What? Identify what each type of customer purchases (e.g. services =
mixed martial arts, Muay Thai, Brazilian Jiu Jitsu; products = clothing
and gear, etc.)
Where? Identify where your customers do business with you (e.g.
Ottawa)

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Why? Identify why they buy your products or services (e.g. exercise,
entertainment, competition, discipline and respect, education, etc.)
When? Identify when they buy your products or services (e.g. year-
round but especially September/back to school and January/New
Years resolutions)
Existing customer base – identify the number of leads and customers
you are targeting. If you have a social media presence, write down
your social media vital stats at this point (e.g. # of fans, # active, etc.)
and document what’s working, what’s not & discuss and try to
determine why?
Now as a team, start brainstorming what should we do? What’ll the
initial plan be?
Daily (e.g. talk about what’s happening in classes, talk about training

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for upcoming ghts, include famous quotes that often receive lots of
thumbs up, etc. )
Weekly (e.g. talk about upcoming events, ght cards, current
promotions, ask your members questions about the club/programs,
etc.)
Monthly (e.g. advertise specials, create social media driven contests,
etc.)
Who is responsible for each and who will hold these individuals
accountable? Document this and follow up. I cannot emphasize this
enough, this step is critical!
How do we measure success? Even if goals are tough to reach, we
need to set some. Set some goals and identify what you would
consider successful. Monitor your progress and continue to adapt.

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Why is it important to review successes and failures and adjust?
Remember never become complacent the moment you do, your
competitors narrow that gap, or increase it more if they’re ahead of
you!
I’ve started using social media to advertise my company’s products and
services? What next?
Start assessing what’s working and what isn’t. Document document
document and tweak! If you pay attention to what works and what doesn’t
and before you know it, your social media presence will return rewards that
you never could have predicted! Trust me, social media is here to stay it’s
time to adapt!
By David Gallagher

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Do You Want To Know How To
Use Social Media Marketing
Don’t Let Social Media As A
Marketing Tool Turn You Into A
Spamming Fool
Category: Social media marketing
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