This document describes how a mobile learning app called mGyan is used by ABC Financial Services to provide training to employees. It introduces Rahul, a new employee, and Sunitha, the learning manager. Rahul uses the mGyan app on his mobile phone to access training modules for employee orientation, life insurance sales training, email etiquette, and a SPIN sales methodology training. The app includes features like job aids, flip cards, and quizzes. The document explains that mGyan allows Rahul to learn on the go and helps Sunitha achieve better returns from training programs. It provides an overview of the mGyan authoring, delivery, and analytics platform for mobile learning.

1. mGyan The BFSI Story
Once upon a time, there were
books and other such things.
Now all you need is a
PHONE
Learn On The Go
mGyan’s revolution of learning empowerment

2. mGyan The BFSI Story
ABC Financial Services Pvt Ltd offers a wide range of financial
services to corporate and retail customers in the areas of
investment banking, life and non-life insurance and asset
management.
ABC has a spread out sales & distribution network - 2100
branches with over 290,000 sales representatives, across
multiple geographies.
85% of ABC employees receive some sort of org. training.
On an average, an employee receives 4 days of training annually.
The following slides show how employee learning has been successfully reinforced by
the mobile learning initiative adopted by ABC.
This is a sample illustrative case study on applications of mobile learning in a BFSI company

3. mGyan The Employees
Rahul is a new joinee at ABC Financial Services Ltd.
He will be joining the Sales function.
Rahul’s job will require him to meet prospects, close deals and
manage client relationships.
Rahul
Sunitha is the Learning Manager at ABC Financial Services Ltd.
She is responsible for managing the Learning needs of all
employees.
Sunitha

4. mGyan Learning Opportunities
Has defined a customized learning plan for Rahul.
The learning plan will ensure that the following specific needs are
addressed
1) Employee Orientation (Mandatory - Common)
Sunitha 2) Life Insurance Sales Cycle (Mandatory - Job Specific)
3) Email Etiquette for HNI Client Handling (Optional - Common)
4) SPIN Methodology – Sales Strategies (Mandatory - Job Specific)

5. mGyan Employee Orientation
Hi Rahul, Welcome to ABC Financial Services.
My job is to help you be empowered with all the learning
that you need to do your job to the best you can.
First up, you will go through the employee induction
Sunitha program.
Rahul Attends the employee induction program.
He gets a SMS from ABC – HR that a welcome app is available for
download on his mobile phone. .
He downloads the app called mGyan on his mobile phone.
He sees that there is a new material called “New Joinees that is
New Joinees”
available on the app.

6. mGyan Learn on Mobile – New Joinees
Job Aids

7. mGyan Learn on Mobile – New Joinees
Job Aids

8. mGyan Insurance Sales Cycle
Hi Rahul !
As part of your job orientation, you will have to attend a
one day workshop on Life Insurance sales cycle.
This will help you understand the nuances of selling
Sunitha insurance products.
Rahul Attends the Life Insurance sales cycle workshop.
He gets a SMS from ABC – HR that a summary of the workshop is
available on the mGyan application.
He opens the app on his phone and sees that the new material
called “Insurance Sales is available on the app.
Insurance Sales”

9. mGyan Learn on Mobile – Insurance Sales Cycle
Job Aids

10. mGyan Learn on Mobile – Insurance Sales Cycle
Job Aids

11. mGyan Learn on Mobile – Insurance Sales Cycle
Flip Cards

12. mGyan Learn on Mobile – Insurance Sales Cycle
Quiz

13. mGyan eMail Etiquette
Hi Rahul !
I have heard you are doing a great job and have been
assigned HNI clients.
We have a program on eMail Etiquette that you have to
Sunitha attend that will help you manage your relationships better.
Rahul Attends the eMail Etiquette program.
He gets a SMS from ABC – HR that a summary of the program is
available on the mGyan application.
He opens the app on his phone and sees that the new material
called “Email Etiquette is available on the app.
Email Etiquette”

14. mGyan Learn on Mobile – Email Etiquette
Job Aids

15. mGyan Learn on Mobile – Email Etiquette
Job Aids

16. mGyan SPIN – SPIN Sales Strategy
Hi Rahul !
Your manager has identified that you need a booster to
improve your sales performance.
We have a program on SPIN – Sales Strategy that will help
Sunitha you understand customer needs better & convert more.
Rahul Attends the SPIN Methodology – Sales Strategy program.
He gets a SMS from ABC – HR that a summary of the program is
available on the mGyan application.
He opens the app on his phone and sees that the new material
called “SPIN Methodology is available on the app.
SPIN Methodology”

17. mGyan Learn on Mobile – SPIN Methodology
Job Aids

18. mGyan Learn on Mobile – SPIN Methodology
Flip Cards

19. mGyan Learn on Mobile – SPIN Methodology
Quiz

20. mGyan An empowered organization
With mGyan, learning is a continuous process for Rahul.
He can utilize the spare moments of the day - while travelling or
waiting for a customer appointment – to learn on the Go.
mGyan helps him revise and recall the key learning points of the
various training programs, be it –
Rahul 1) Product Selling Points
2) How to negotiate
3) Checklists for deal closure
and more …….
With mGyan, Sunitha has a powerful enabler to help employees
remember, update & verify while constantly applying to internalize
the learning & convert it into knowledge and skill.
Thus, mGyan helps Sunitha achieve better ROI for organizational
development programs.
Sunitha

21. mGyan The mGyan Promise
We help you know where to find what you need to know.
We help you be always updated.
We help you learn anytime, anywhere.
We help you be always empowered

22. Introducing
mGyan
Understanding the
HOWs

23. mGyan So What is mGyan ??
G
A platform to author, deliver & monitor
learning on mobile.
Author Deliver Measure
The mGyan Platform
Enabling Learning on the Go.

24. mGyan How will it WORK!!!
Author
As easy as using MS Word. Type text, insert images, format style etc.
Create study guides, flip cards, surveys, polls, quiz, etc.
Author & preview on any handset.
Deliver
Author once, distribute everywhere.
Notify learners instantaneously through SMS/eMail.
Learner accesses content on one mobile application that is updated.
Measure
Gather learning usage data directly from the handset.
Analyze survey results, quiz responses etc .
Insightful analysis – most popular, least accessed & other performance
management reports.

25. mGyan Sneak Peeks!!!
Web Interface

26. mGyan Sneak Peeks!!!
Authoring Interface

27. mGyan Sneak Peeks!!!
Mobile Application
Login & Menu

28. mGyan Sneak Peeks!!!
Mobile Application
Study Guides & Quiz

29. mGyan Guess what this is !!!
The growing band of followers joining
mGyan’s revolution of learning empowerment
Come, Let’s Learn on the Go !!!

30. mGyan
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