Download this webinar for free: http://mstnr.me/2hDaQwW
One of the greatest benefits of digital storytelling is the ability to create an immersive experience for your audiences. Beautiful images, exciting and inspirational videos, motion and microinteractions, and audio all work together to bring a story alive. How do we create a captivating experience for people who are using screen readers and other assistive devices? Join us for this webinar to learn more about accessibility and storytelling.
What You Will Learn
• Accessibility requirements you must consider
• Challenges and solutions for creating accessible digital stories
• Tools, techniques, and best practices for accessible design and multimedia
2. • 40 minute webinar + 15 minutes for questions and answers
• Ask questions through the Zoom Control Panel
• Tweet during the webinar with #mStonerNow
• Please fill out the post-webinar evaluation
• Check your inbox early next week for the webinar recording and slide deck
The Plan
9. Visual Design
• Beautiful interfaces that encourage reading
• Thoughtful consideration of layout flexibility in regard to
viewport size and content load times
• Touch-optimized content interactions
• Micro-interactions
• Sufficient clear space to allow focus on the text
Component 1:
10. Structured Content
• Atomic units of information
• Metadata and keyword plan to support search
engine optimization (SEO)
• Tagging and taxonomy
• Associated social posts and promotions
Component 2:
12. Engagement Opportunities
• Calls-to-action (CTA)
• Commenting/reader contributions
• Ability to share and amplify through social media
• Opportunities to follow the story through mobile push
alerts and email updates
• Subscription opportunities (podcasts, playlists)
Component 4:
13. Technology
• Content management system (CMS)
• Cloud-based collaboration tools
• Experimentation capability to optimize content based on
audience behavior
• Analytics framework
Component 5:
14. Frank Rose, “TheArtofImmersion”
“Stories themselves are universal. The way we
tell them changes with the technology at hand.
Every new medium has given rise to a new form
of narrative … people want to be immersed.”
19. 19
Disabilities
You may know:
• Visionimpairment
• Hearingimpairment
• Motordisabilities
• Cognitiveimpairment
But also consider:
• Colorblindness
• Lowvision
• Dyslexia
• Memoryloss
• Attentiondisorders
• Short-termdisabilityduetoinjuryorillness
20. Why?
It is required by law.
20
The Rehabilitation Act of 1973
The Reauthorized Rehabilitation Act of 1998 (a.k.a. Section 508)
“... individuals with disabilities who are members of the public seeking
information or services from a Federal department or agency to have
access to and use of information and data that is comparable to the
access to and use of the information and data by such members of the
public who are not individuals with disabilities.”
21. 21
Americans with Disabilities Act (1990)
*Note:theADAdoesnotprescribehowtonotdiscriminate.Thereisnotechnicalwaytobe“ADAcompliant.”
“...prohibits discrimination on the basis of disability by public
accommodations and requires places of public accommodation and
commercial facilities to be designed, constructed, and altered in
compliance with the accessibility standards established by this part.”
48. Our Storytelling Series Team
Ben Conley
Visual/UXDesigner
ben.conley@mstoner.com
Abby McLean
Visual/UXDesigner
abby.mclean@mstoner.com
Fran Zablocki
InformationArchitect
fran.zablocki@mstoner.com
Soni Oliver
Visual/UXDesigner
soni.oliver@mstoner.com
Joel Pattison
DirectorofStrategy
joel.pattison@mstoner.com
Greg Zguta
Technologist
greg.zguta@mstoner.com