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The Anatomy of a Story

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Download this webinar for free: http://mstnr.me/2cfgynt

Characters, conflict, and connection. What makes for a good story? In this webinar, we’ll dive into the foundational aspects of a story that engage imagination and spark emotion. We’ll also explore the ways in which you should use storytelling techniques to reveal and build your brand.

What You Will Learn:
• Essential content for constructing a compelling story.
• Principles for using storytelling to build your brand.

Learn more about mStoner: www.mstoner.com

Publicado en: Educación
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The Anatomy of a Story

  1. 1. The Anatomy of a Story April 27, 2016
  2. 2. Voltaire Santos Miran ChiefExecutiveOfficer @vsantosmiran Mallory Wood DirectorofMarketing @mallorywood
  3. 3. • 45 minute webinar + 15 minutes for questions and answers • Ask questions through the Zoom Control Panel • Tweet during the webinar with #mStonerNow • Please fill out the post-webinar evaluation • Check your inbox later this week for the webinar recording and slide deck The Plan
  4. 4. Agenda 1. OnceUponaTime
 2. TheAnatomyofaStory
 3. Fact,Fiction,and Fantasy 5. TellingYourStories
 6. AWordFromOur Sponsor
 7. Questions
  5. 5. Once upon a time there was a kid. Every day, he played with his cowboy doll. One day he got a spaceman doll. Because of that, his interest in the cowboy took a serious nosedive. Because of that, the cowboy and the spaceman each swore vengeance upon the other’s house. Until finally there’s a bloodbath from which no one emerges unscathed. Credit: Ayun Halliday: http://bit.ly/parlourgame
  6. 6. Once upon a time there was a kid. Every day, he played with his cowboy doll. One day he got a spaceman doll. Because of that, his interest in the cowboy took a serious nosedive. Because of that, the cowboy and the spaceman each swore vengeance upon the other’s house. Until finally there’s a bloodbath from which no one emerges unscathed. Credit: Ayun Halliday: http://bit.ly/parlourgame
  7. 7. Once upon a time there was a poor family in Oklahoma. Every day, they tried to make it work on their hardscrabble farm. One day their last speck of top soil blew away. Because of that, they decided to seek a better life in California. Because of that, every able bodied young male left the family. Until finally their oldest daughter ends up breastfeeding a starving stranger. Credit: Ayun Halliday: http://bit.ly/parlourgame
  8. 8. Once upon a time there was a poor family in Oklahoma. Every day, they tried to make it work on their hardscrabble farm. One day their last speck of top soil blew away. Because of that, they decided to seek a better life in California. Because of that, every able bodied young male left the family. Until finally their oldest daughter ends up breastfeeding a starving stranger. Credit: Ayun Halliday: http://bit.ly/parlourgame
  9. 9. Once upon a time there was a really good but socially awkward and mildly frumpy FBI agent. One day, the Miss United States beauty pageant received a bomb threat. Because of that, Gracie got a makeover and went undercover. Because of that, she made friends and realized she liked nice clothes and makeup. Until finally she saved her fellow contestants from an exploding tiara, won a people’s choice award, and became romantically involved with her co-worker.
  10. 10. Once upon a time there was a really good but socially awkward and mildly frumpy FBI agent. One day, the Miss United States beauty pageant received a bomb threat. Because of that, Gracie got a makeover and went undercover. Because of that, she made friends and realized she liked nice clothes and makeup. Until finally she saved her fellow contestants from an exploding tiara, won a people’s choice award, and became romantically involved with her co-worker.
  11. 11. Reflect On Your Favorite Story
  12. 12. Once Upon a Time …
  13. 13. There was .
  14. 14. One day .
  15. 15. Because of that, .
  16. 16. And because of that, .
  17. 17. Until, finally, . Credit: Emma Coates, Rule #4 of 22 Rules of Storytelling: http://bit.ly/22storytellingrules
  18. 18. The Anatomy of a Story
  19. 19. OnceUponaTime… OneDay… BecauseofThat… AndBecauseofThat… Until,Finally… Pixar
  20. 20. Exposition Complication Crisis Climax Resolution Aristotle et. al.
  21. 21. Once upon a time … 1 Characters and Backstory Theme and Plot Setting: Time and Place 2 3 21 Exposition:
  22. 22. 22
  23. 23. 23 Popular Themes 1. Fate
 2. Ambition 4. Sacrifice
 5. Transformation
 6. Love
 7. Vengeance
 8. Resurrection Credit: Tessa Wegert (http://bit.ly/tessawegert )
  24. 24. 24 Popular Plots 1. Overcoming the Monster:
 HarryPotter 2. Rags to Riches: 
 Cinderella 3. The Quest:
 TheLordoftheRings 4. Voyage and Return:
 TheWizardofOz 5. Comedy:
 AMidsummerNight’sDream 6. Tragedy:
 Macbeth 7. Rebirth:
 BeautyandtheBeast Credit: Christopher Booker, 
 The Seven Basic Plots (http://bit.ly/sevenbasicplots)
  25. 25. One day 1 Obstacle(s) ConflictWant 2 3 25 Complication: + =
  26. 26. 26
  27. 27. “Just about any story — comic, tragic, romantic — is about a protagonist’s efforts to secure, usually at some cost, what he or she desires.” Jonathan Gottschall
  28. 28. Because of that 1 Good, Then Bad, Rinse, Repeat TensionProgression 2 3 28 Crisis:
  29. 29. 29
  30. 30. 30
  31. 31. 31
  32. 32. And because of that 1 Big. Crescendo.The. 2 3 32 Climax:
  33. 33. 33
  34. 34. Until, finally, 1 Conclusion LessonRealization or Transformation 2 3 34 Resolution:
  35. 35. 35
  36. 36. Fiction, Fantasy, and Fact
  37. 37. Simple 1 In the Language of One’s Audience MemorableEasy to Understand 2 3 37
  38. 38. “What is a story in its purest form? It’s someone saying ‘this happened,’ and that led to … ” Ira Glass
  39. 39. Engaging 1 Unexpected EmotionalIllustrative 2 3 39
  40. 40. “Don’t tell me the moon is shining. Show me the glint of moon on broken glass.” Anton Chekhov
  41. 41. Authentic 1 Truthful ResonantReal 2 3 41
  42. 42. “What matters now isn't storytelling; what matters is telling a true story well.” Ann Handley
  43. 43. Motivating 1 Exploration ActionConnection 2 3 43
  44. 44. “The story is everything, which means that it’s our job to tell better stories.” Kevin Spacey
  45. 45. Telling Your Stories
  46. 46. “… it’s about who you are and what you do for the benefit of others, and how you add value to people's lives, ease their troubles, help shoulder their burdens, and meet their needs.” Ann Handley
  47. 47. “Effective messaging emerges at the intersection of what your buyers want to hear and what you want to say.” Adele Revella
  48. 48. Whydoyouexist? Whydoesthatmatter? Howareyoudifferent? Howareyoubetter? Howwillyouchangethe world? Consider
  49. 49. OnceUponaTime… OneDay… BecauseofThat… AndBecauseofThat… Until,Finally… Craft
  50. 50. MotivateYourAudiences GiveThemOpportunitiesto Act MeasureYourWork Engage
  51. 51. “Start telling the stories that only you can tell … There will always be people who are much better at doing this or doing that. But you are the only you.” Neil Gaiman
  52. 52. A Word From 
 Our Sponsor
  53. 53. Voltaire Santos Miran ChiefExecutiveOfficer 
 @vsantosmiran 312.420.6778 voltaire.miran@mstoner.com Mallory Wood DirectorofMarketing 
 @mallorywood 802.457.9234 mallory.wood@mstoner.com
 Resources • Learn more about digital storytelling: 
 http://mstnr.me/DigStoryWebinar • Join the digital storytelling mailing list: 
 http://mstnr.me/DigStoryEmail
  54. 54. Questions?
  55. 55. m storytellers for .edu Thank You!

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