Paint a Picture – Who does your customer become when they use your product?

•

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☕ 🥧 🚲 Martin Gude

Diseño

HEY,
I‘M MARTIN.
#JOBHUNT
#PRODUCTTHINKING
·∙ MA6.ME
@MA6
#UXSTRATEGY

WHO OF YOU
CREATES GREAT
PRODUCTS?
I RECKON EVERYONE.

SO WHAT CAN
WE START
WITH?
A BRIEF. A VISION. OR OUR CUSTOMERS.

WHO DO YOU
WANT YOUR
CUSTOMERS TO
BECOME?

TOOLS & ARTIFACTS FOR MODELING
CUSTOMERS:
PERSONAS, SCENARIOS,
CUSTOMER JOURNEYS
AND MUCH OTHER
STUFF. YOU NAME IT.

CUSTOMERS DON‘T JUST
USE YOUR PRODUCTS &
INNOVATIONS – THEY
ALTER THEM, ADAPT TO
THEM AND ARE
CHANGED BY THEM.

EMBRACE THAT AND ASK
THEM TO
BECOME SOMEONE
DIFFERENT.

WHO DOES COLOGNE
PUBLIC TRANSPORT
(KVB) WANT THEIR
CUSTOMERS TO
BECOME?

WHY? BECAUSE
PAYING THE
FARE IS A PAIN
IN THE ASS.

THERE‘S AN APP. BUT IT ASKS
WAY TO OFTEN TO WAIT.

YES, ABSOLUTELY!
YOU REMEMBER
THOSE GUYS?

I HOPE YOU KNOW
THE ANSWER
TO YOUR ASK.
IF NOT YET: TRY TO FIGURE IT OUT.

FURTHER READING:
MICHAEL SCHRAGE WHO
DO YOU WANT YOUR
CUSTOMERS TO BECOME?
SIMON SINEK START WITH
WHY

Paint a Picture – Who does your customer become when they use your product?

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Paint a Picture – Who does your customer become when they use your product?

1. PAINT A PICTURE WHO DOES YOUR CUSTOMER BECOME WHEN THEY USE YOUR PRODUCT? MARTIN GUDE ·∙ @MA6 ·∙ MA6.ME ·∙ #UXCGN16

2. HEY, I‘M MARTIN. #JOBHUNT #PRODUCTTHINKING ·∙ MA6.ME @MA6 #UXSTRATEGY

3. WHO OF YOU CREATES GREAT PRODUCTS? I RECKON EVERYONE.

4. SO WHAT CAN WE START WITH? A BRIEF. A VISION. OR OUR CUSTOMERS.

5. THE ASK

6. WHO DO YOU WANT YOUR CUSTOMERS TO BECOME?

7. THE MICRO ASK

8. WHAT DO YOU WANT YOUR CUSTOMERS TO DO?

9. TOOLS & ARTIFACTS FOR MODELING CUSTOMERS: PERSONAS, SCENARIOS, CUSTOMER JOURNEYS AND MUCH OTHER STUFF. YOU NAME IT.

10. CUSTOMERS DON‘T JUST USE YOUR PRODUCTS & INNOVATIONS – THEY ALTER THEM, ADAPT TO THEM AND ARE CHANGED BY THEM.

11. EMBRACE THAT AND ASK THEM TO BECOME SOMEONE DIFFERENT.

12. WHO DOES COLOGNE PUBLIC TRANSPORT (KVB) WANT THEIR CUSTOMERS TO BECOME?

13. I PERSONALLY BELIEVE: A FARE DODGER.

14. WHY? BECAUSE PAYING THE FARE IS A PAIN IN THE ASS.

15. THE TICKET MACHINES SUCK.

16. THERE‘S AN APP. BUT IT ASKS WAY TO OFTEN TO WAIT.

17. SO HERE‘S THE FARE DODGER.

18. COULD THEY DO BETTER?

19. YES, ABSOLUTELY! YOU REMEMBER THOSE GUYS?

20. h"ps://youtu.be/IJNR2EpS0jw

21.

22. IBAN: DE62 3702 0500 0000 1020 30

23.

24. h"ps://youtu.be/zxBpK1IsPt4

25. I HOPE YOU KNOW THE ANSWER TO YOUR ASK. IF NOT YET: TRY TO FIGURE IT OUT.

26. FURTHER READING: MICHAEL SCHRAGE WHO DO YOU WANT YOUR CUSTOMERS TO BECOME? SIMON SINEK START WITH WHY

27. LET‘S HAVE A

Paint a Picture – Who does your customer become when they use your product?

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Paint a Picture – Who does your customer become when they use your product?