Marshall McLuhan's key ideas are summarized in 3 sentences: Societies are shaped more by the means of communication between humans than by the actual content being communicated. Modern media have created a tribal bond similar to family where closed communities are the norm. McLuhan believed that in the modern world, humans have become information rather than physical beings translated through various media.

1. My favorite Marshall McLuhan quotes Ripped, mixed and burned by Maarten Cannaerts Images from www.sxc.hu - Inspired by the book “Probes”

2. [we have become] global wanderers information gatherers rather than food gatherers

3. Societies have always been shaped more by the nature of the media by which humans communicate than by the content of the communication

4. The tribalising power of the new media is little understood. Tribalism is the sense of the deep bond of family, the closed society as the norm of community.

5. Today man has no physical body, he is translated into information

6. The metropolis today is a classroom, the ads its teacher . The traditional classroom is an obsolete detention home , a feudal dungeon

7. School is the advertising agency which makes you believe you need the society as it is

8. The medium is the message

9. I don't know who invented water, but I know it wasn't the fish

10. The specialist is one who never makes small mistakes while moving toward the grand fallacy

11. We look at the present through a rear-view mirror. We march backwards into the future