3. Global reach/ penetration of interactive services
The internet reaches 30% of
the global population and
there are more than 2bn
users worldwide. North
American leads the world for
internet penetration
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4. What users are doing and looking at online
Business travellers lead
leisure travellers for
sharing information
online during trips
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6. Market growth and trends
Social networks reach is
22% of the global
population. North America
leads the world for social
network penetration
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7. Facebook
The US leads the
world for number of
Facebook users.
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8. Facebook
Brands are acquiring fans at
a rate of 9% per month.
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9. LinkedIn
There are approximately
147m LinkedIn members
worldwide. 57.9% of
LinkedIn members are
male.
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10. LinkedIn
34.3% of LinkedIn
members are aged 25-
34
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11. LinkedIn
43.4% of LinkedIn
members are in North
America.
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12. LinkedIn
The US, Canada, the
UK, India and Brazil
are key LinkedIn
countries.
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19. Online banking
The UAE leads the
world for banking
consumers buying
financial products
online
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20. Online banking
Younger banking
customers (Gen Y) are
most likely to use or
consider using mobile
banking services
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21. Online banking
Banking customers in
India are the most eager
to pay for
Twitter/Facebook
transaction notifications
from banks
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22. Security and fraud
81% of travel customers
aged 50+ are “increasingly
concerned about people or
companies misusing my
personal data”
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36. Advertising formats
Facebook ad spend
increased by 109%
between Q3 and Q4
2011
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37. Advertising formats
70% of Facebook ad
impressions are
accounted for by the
top five sectors
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38. Advertising formats
For offsite Facebook
campaigns, finance
accounts for over
60% of impressions
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39. Advertising formats
27.7% of display ad
impressions occur on
social networks
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40. Advertising formats
Facebook accounts
for 28% of display
ad publisher share
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41. Online advertising response rates
Across Canada, France,
Germany, UK and the US,
Facebook click through
rates increased by 18%
during 2011
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42. Online advertising response rates
For Facebook ads, food
and drink boasts the
highest click through rates
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43. Online advertising rates
Facebook ad clicks
increased by 105%
between Q3 and Q4 2011
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44. Online advertising rates
Across Canada, France,
Germany, UK and the US
Facebook CPM rates have
increased by 23% during
2011
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46. Desktop browsers
Average widths and
heights of Gecko
(Firefox/Mozilla/etc.)
browsers on the Linux
operating system
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47. Desktop browsers
Average widths and
heights of Gecko
(Firefox/Mozilla/etc.)
browsers on the Mac
operating system
This is protected by Digiprove
48. Desktop browsers
Average widths and heights
of Gecko
(Firefox/Mozilla/etc.)
browsers on the Windows
operating system
This is protected by Digiprove
49. Desktop browsers
Average widths and
heights of Internet
Explorer on the Mac
operating system
This is protected by Digiprove
50. Desktop browsers
Average width and heights
of the Internet Explorer on
the Windows operating
system
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51. Desktop browsers
Average widths and
heights of Opera on the
Linux operating system
This is protected by Digiprove
52. Desktop browsers
Average widths and
heights of the Opera on
the Mac operating system
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53. Desktop browsers
Average widths of Opera
on the Windows
operating system
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54. Desktop browsers
Average widths and
heights of Safari on the
Mac operating system
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55. Desktop browsers
Average widths and
heights of Safari on the
Windows operating
system
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57. Market size and demographics
Mobile reaches 86% of
the global population
and there are more than
8.5bn subscribers
worldwide
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58. Mobile advertising spend
Google accounts for
96% of mobile ad
spend
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59. The iPad
In South America and
Africa, professionals
who use iPads do so
more for work purposes
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60. The iPad
16% of professionals
say their iPad has
completely replaced
their laptop
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61. The iPad
72% of professionals
buy fewer
newspapers because
they now own and
iPad
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62. The iPad
79% of professionals
always use their
iPad for web
browsing
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63. The iPad
75% of owners in Africa
chose the iPad over
other devices because
they “read or heard good
things”
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64. The iPad
39% of iPad owners in
South America would
consider buying a
different tablet next
time
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65. What Next!
Click Here to Read
About Our Digital
Marketing Program
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