Comunicação Locativa em Zonas Bluetooth: O Caso do Totem Educacional
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Apresentação no Seminário Internacional de Comunicação na PUCRS em 2011
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Comunicação Locativa em Zonas Bluetooth: O Caso do Totem Educacional
- 1. Comunicação Locativa em Zonas Bluetooth: O caso do Totem Educacional XI Seminário Internacional de Comunicação Prof. Dr. Macello Medeiros Universidade Estadual da Bahia 16 à 18 de novembro de 2011 PUCRS – Porto Alegre / Brasil
- 2. Projeto Totem Educacional Edital de Cultura Digital da FUNCEB Totem com interface digital touch screen Arquivos de Áudio (Narrativas) Cinco pontos turísticos no Centro Histórico em Salvador/BA, Pelourinho: Terreiro de Jesus, Catedral Basílica, Igreja de São Francisco, Antiga Faculdade de Medicina e Solar Ferrão. Bluetooth, QR Code and Porta USB
- 3. Vídeo 01
- 4. Lugar na Comunicação Espaço X Lugar Três critérios: – Tipo de interação – Meio técnico de transmissão – Contextos de emissão, recepção e produção de informação Comunicação Local, Comunicação Situada, Comunicação Global e Comunicação Locativa
- 5. Comunicação Local Tipo de Interação = Face a Face. Meio Técnico = Oralidade Primária. Contextos = Co-presença dos interlocutores (emissor, receptor e produtor de informação/conteúdo)
- 6. Comunicação Situada Tipo de Interação = Mediada ou Quase- Interação Mediada. Meios Técnicos = Protoimpressos e os Eletro-meios: Rádio e TV. Contextos = Desvinculados: A formação do extensio (Heidegger) e a “experiência espaço- temporal descontínua” (Thompson).
- 7. Comunicação Global Tipo de Interação = Multimediada (Não consta na tabela de Thompson). Meios Técnicos = Internet e a Telefonia Celular, os Bit-Meios. Contextos = Aumento da “disjunção espaço-temporal” = “Infinitos Lugares”.
- 8. Comunicação Locativa Tipo de Interação = Interface-Face Móvel. Meios Técnicos = Artefatos Móveis Digitais (AMDs). Contextos = Co-presença dos interlocutores.
- 9. Comunicação Locativa em Zonas Bluetooth O “lugar” envia informações para artefatos móveis digitais dentro dessas zonas. O conteúdo, na maioria dos casos, é específico do lugar (cupom de desconto e as narrativas sobre os pontos turísticos). Essas condições geram sentido e significado ao lugar reforçando o sentimento de pertencimento. Por fim, aumenta o grau de relevância do lugar na comunicação.
- 10. Vídeo 02
Notas del editor
- Good Morning. My name is Macello Medeiros,. I’m from Brazil. It’s a honour for me to be here. First of all, I ‘d like to thank Dr. Adria for accecpting my proposal and all organizers of Media Ecology Asssociation 2011. This presentation entitled “Locative Communication: Place as a medium?” is based on a project that I created in 2009 and developed further between october and december 2010. I will also present the concept “locative communication - LC” developed in my doctoral thesis “Place of communication: A study of locative communication in the bluetooth zones”.
- The Educacional Totem Project was implemented during March to May 2011 in Pelourinho, Historic Center of Salvador, Bahia, Brazil. The project consists of available audio files containing narratives about five tourist sites: Terreiro de Jesus, Catedral Basílica, Igreja de São Francisco, Antiga Faculdade de Medicina and Solar Ferrão. These sound narratives are sent to digital mobile devices through three forms: by bluetooth, QR Codes and USB driver. The users can choose which audio narrative (or more than one) they want downloaded from the touch screen digital totem. The purpose is to give the users, e.g. tourists, students, local residents, an experience of imersion surrounding each place. Hearing the sound narratives from a cell phone, the vistors can experience the senses and the meannings of these places. Let’s see a vídeo about the project.
- Two minutes.
- This project can be considered a materialization of my doctoral thesis concluded in March 2011. The mayor issue discussed in my thesis was about the relationship between communication and place. The object of study was the Bluetooth zones and my hypothesis was that these experiences using Bluetooth could be considered a different form of communication. This is what I call “Locative Communication”. The relationship between Locative Communication and Locative Media is obvious, but what are the differences? In a few words, locative media refers to the technology or the use of devices and locative communication covers the entire process, including technology (in my point of view). Therefore, I´ve established three aspects of analysis: 1) mobile interface interaction, referring to the kind of interaction (based on THOMPSONS´ Theory), 2) the DMDs as technical mediums and 3) the co-presence of producer, transmitter and receptors of information.
- Thus, the bluetooth zones gather these three aspects with the use of a cell phone to receive information about a place. This forces users to stay in the zones, in other words, getting the tramsitters and the receptors to interact simultaneously, in same the place and at the same time. Such information may be related to the place like a discount coupon, or in other cases only sending news about specific topics. So, what’s happennig with this relationship between communication and place? These experiences demonstrate that it’s possible to increase the level of relevance to the place. Therefore, It’s happening because the information about the place is being sent to the cell phones which adds meaning, reforcing the sense of belonging. For those visitors in Pelourinho, the experience with bluetooth zones can be compared with a “face to face” interaction, because of the interactive features (With the exception of the use of cell phone to receive the information, in other words, the mobile interface interaction).