Why Books & the Internet Will Merge
•Descargar como KEY, PDF•
1 recomendación•1,109 vistas
The distinction between "books" and "the internet" is arbitrary, and will disappear eventually. Here's why it will happen, and why it's a good thing.
Recomendados
Recomendados
Más contenido relacionado
Más de Hugh McGuire
Último
Último (20)
Why Books & the Internet Will Merge
- 3. This stuff will go in books: It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife....
- 4. This stuff will go on the Internet: geeziz kriest, u am all morans! it is cuz uff the gunse and kilinges! uff coarse it mak sence.
- 6. Books Internet
- 7. War & Peace on iPhone
- 8. 01001111 01101110 01100101 00100000 01101101 01101111 01110010 01101110 01101001 01101110 01100111 00101100 00100000 01110111 01101000 01100101 01101110 00100000 01000111 01110010 01100101 01100111 01101111 01110010 00100000 01010011 01100001 01101101 01110011 01100001 00100000 01110111 01101111 01101011 01100101 00100000 01100110 01110010 01101111 01101101 00100000 01110100 01110010 01101111 01110101 01100010 01101100 01100101 01100100 00100000 01100100 01110010 01100101 01100001 01101101 01110011 00101100 00100000 01101000 01100101 00100000 01100110 01101111 01110101 01101110 01100100 00100000 01101000 01101001 01101101 01110011 01100101 01101100 01100110 00100000 01110100 01110010 01100001 01101110 01110011 01100110 01101111 01110010 01101101 01100101 01100100 00100000 01101001 01101110 00100000 01101000 01101001 01110011 00100000 01100010 01100101 01100100 00100000 01101001 01101110 01110100 01101111 00100000 01100001 00100000 01101000 01101111 01110010 01110010 01101001 01100010 01101100 01100101 00100000 01110110 01100101 01110010 01101101 01101001 01101110 00101110 00100000 01001000 01100101 00100000 01101100 01100001 01111001 00100000 01101111 01101110 00100000 01101000 01101001 01110011 00100000 01100001 01110010 01101101 01101111 01110101 01110010 00101101 01101100 01101001 01101011 01100101 00100000 01100010 01100001 01100011 01101011 00101100 00100000 01100001 01101110 01100100 00100000 01101001 01100110 00100000 01101000 01100101 00100000 01101100 01101001 01100110 01110100 01100101 01100100 00100000 01101000 01101001 01110011 00100000 01101000 01100101 01100001 01100100 00100000
- 10. HTML from a HuffPo article about Britney Spears <link rel="canonical" href="http://www.huffingtonpost.com/2011/03/30/britney- spears-dolce-gabbana-femme-fatale_n_842399.html" /> <meta name="keywords" content="britney, spears, dons, dolce, &, gabbana, in, 'femme, fatale', promo, pics, (photos), style" /> <meta name="description" content="In case you haven't heard, Britney Spears is back, better than ever, as they say, and dressed by Dolce & Gabbana in the promotional pics for her "Femme Fatale" album. But what's more -- sounds like BritBrit has earned the designers' praise." /> <meta property="og:type" content="article" /> <meta property="og:site_name" content="The Huffington Post"/> <meta property="og:title" content="Britney Spears Dons Dolce & Gabbana In 'Femme Fatale' Promo Pics (PHOTOS)" /> <meta property="fb:app_id" content="46744042133"/> <meta name="title" content="Britney Spears Dons Dolce & Gabbana In 'Femme Fatale' Promo Pics (PHOTOS)" /> <meta name="category" content="Style" /> <meta name="author" content="Hilary Moss" /> <meta name="publish_date" content="Wed, 30 Mar 2011 08:03:11 EST" /> <link rel="image_src" href="http://i.huffpost.com/gen/261732/thumbs/s- BRITNEY-SPEARS-DOLCE-GABBANA-large.jpg" /> <meta name="image" content="http://i.huffpost.com/gen/261732/thumbs/s- BRITNEY-SPEARS-DOLCE-GABBANA-small.jpg" />
- 11. HTML from .epub of Don Quioxte <?xml version="1.0" encoding="utf-8"?> <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en"> <head> <meta name="generator" content= "HTML Tidy for FreeBSD (vers 25 March 2009), see www.w3.org" /> <title>Don Quixote</title> <link rel="stylesheet" href="css/main.css" type="text/css" /> <meta http-equiv="Content-Type" content= "application/xhtml+xml; charset=utf-8" /> </head> <body> <div class="body"> <div class="text"> <p><strong>TO THE DUKE OF BEJAR, MARQUIS OF GIBRALEON, COUNT OF BENALCAZAR AND BANARES, VICECOUNT OF THE PUEBLA DE ALCOCER, MASTER OF THE TOWNS OF CAPILLA, CURIEL AND BURGUILLOS</strong></p> <p>In belief of the good reception and honours that Your Excellency bestows on all sort of books, as prince so inclined to favor good arts, chiefly those who by their nobleness do not submit to the service and bribery of the vulgar, I have determined bringing to light The Ingenious Gentleman Don Quixote of la Mancha, in shelter of Your Excellency's glamorous name, to whom, with the obeisance I owe to such grandeur, I pray to receive it agreeably under his protection, so that in this shadow, though deprived of that
- 15. Things you can do* with different kinds of “books” ebooks print books web books * Where “things you can do” is a proxy for “value.”
- 21. Thanks. I’m Hugh McGuire. You can find me on Tiwtter: @hughmcguire You can email me here: hughmcguire@gmail.com Here’s one of my projects: * simple book production tool: http://pressbooks.com
Notas del editor
- THE TWEET. Last year I posted something on Twitter that said: &#x201C;The distinction between the internet and books is totally arbitrary, and will disappear in five years.&#x201D; It came from what for me felt like a deeply profound revelation. 20.\n
- SOME WORDS TO BOOKS, SOME TO INTERNET. It seems almost trivial now, but still it was a kind of shocking realization. That we have decided, for various mostly historical reasons, that collections of words and sentences of one kind go into a &#x201C;book&#x201D; and collections of words and sentences of another kind go onto the &#x201C;Internet.&#x201D; 40.\n
- SOME WORDS PRINTED. Why, exactly, have we decided that? Why is it that certain words and sentences are supposed to get sent to printers, stamped in ink on a page, stuffed & bound between covers, and sold in physical stores? 60.\n
- OTHER WORDS BEAMED. While other kinds of words and sentences are supposed to get typed into a keyboard, sent to a server somewhere, and beamed across fibre optic cables, into the screens of computers and smartphones of readers around the world? 1:20\n\n
- READING ON SCREENS SUCKED. For a long time there was a simple and convincing reason: people didn&#x2019;t seem to want to read books on screens. I was one of those people. I read news and blog posts and Wikipedia articles, and emails, but I just didn&#x2019;t dig reading a book -- even a great, free book from Project Gutenberg -- on a screen. 1:40\n\n
- BOOKS FOR PAPER. WEB FOR LOLCATS. So there was really no reason to make books into something that could be read on a screen, since very few people wanted to read books from screens. Instead people seemed happy to read books on paper, and spend their time on the Internet making funny pictures of cats, and building a comprehensive encyclopedia of everything in the world.\n\n
- WAR & PEACE ON IPHONE. Then came some new devices, with the full force of marketing giants behind them: Amazon&#x2019;s Kindle, and for me, the revelation was the iPhone. If you can believe it, the first ebook I read was War and Peace, on my iPhone. I loved it. That convinced me that ebooks will win out. 2:20\n
- EBOOKS ARE SELLING! And now, ebooks have arrived, in force. In 2008, 1% of book sales were ebooks. Last year the number was close to 10%. This year we are on track to see sales at 15-20%. Many expect 50% to be digital by 2015. 2:40\n
- EBOOKS/MP3S. The way most people think of ebooks is sort of like mp3 files: you buy them from an store, download them, and read them on your ereader, and then when you are done you move onto the next book. So ebooks so far behave almost exactly like print books - except instead of reading from paper, you read from a screen. 3:00\n\n
- BUT EBOOKS MORE LIKE WEB. And yet ebooks are very different from mp3 files or paper books. They are a lot more like, in fact almost exactly like websites. ebooks are built in HTML, which is the programming language used to make websites. It makes sense right? 3:20\n
- EBOOK STRUCTURE. Books are just collections of words, with a certain structure -- chapters, headings -- and a bit of metadata - an author, a cover image, a title. If you are making a digital book, it makes sense that you would use the same programming language that you&#x2019;d use to make a website. 3:40\n\n\n
- INTERNET IS SCARY. But there is a catch: Publishers are afraid of the Internet, and rightly so. The Internet gobbles up existing business models and spits out chaos. Still, from a publisher perspective, an ebook isn&#x2019;t so bad, right? Readers buy an ebook, they read it on their device, and nothing much has changed, except pricepoint and worries about piracy. 4:00\n\n\n
- EBOOKS CONSTRAINED WEBSITES. The problem with this state of affairs is that in order to achieve similarity with the past, we&#x2019;ve intentionally crippled ebooks. ebooks are digital files just like websites, but there are a whole lot of things that you can do websites, that you can&#x2019;t do with ebooks. We&#x2019;ve contstained ebooks so they act more like books and less like the web. 4:20\n\n\n
- THINGS YOU CAN&#x2019;T DO W AN EPUB. Here are some of the things we expect to be able to do with stuff on the Internet that we can&#x2019;t do with ebooks: \n- we can&#x2019;t copy/paste / we can&#x2019;t link to a specific chapter or a specific page / we can&#x2019;t point to the canonical version of the ebook, only to various retailers that are selling it /we can&#x2019;t search for text on the internet and land on the ebook / we can&#x2019;t leave a comment in a central place 4:40\n\n
- WHAT&#x2019;S MORE VALUABLE? So here is a question: if you can do certain things with a print book, and other things with an ebook, and different kinds of things with a book on the web, which is more valuable to you? Having just ebooks and print books? Or having ebooks, printbooks and books on the web? My answer is: print, e, and web. 5.00\n
- WHAT IS THE FUTURE? So what kinds of things might come if books are connected to the web? The truth is, I don&#x2019;t really know. And that is precisely why books will end up on the web. 5:20\n
- THINGS GET BORN. Because when things are made accessible on the web, smart people start to build exciting things. New things get born that we never would have imagined. Think about what happened when mail moved to email, conversation moved to Twitter, maps moved to Google. Great things were born that delivered new value to people. 5:40\n
- EVOLUTION. The market economy, coupled with the innovative spirit of the web, is great at rewarding those who find ways to deliver more value to people. There will be immense commercial and creative incentive for new publishers to emerge, publishers that will put books on the web. Old publishers will follow or perish, in the long run. This is survival of the fittest. 6:00\n\n
- HERESY! And yet some people find the idea that books will be on the web to be heretical. Because the web is filled with lolcatz and ego and noise. It&#x2019;s not the place for the sacred seriousness of books. 6:20\n
- WHAT&#x2019;S IN THE FUTURE? But the question isn&#x2019;t what stupid things people have put on the web in the past, but what great things we could do if books were connected on the web future. And that is the future that anyone who loves books should be dreaming about. 6:40\n
- \n