You've heard that more engaged members lead to better retention. And maybe you'd like to build more interactivity into your webinars. But what if your subject matter experts are not "social". What if your participants are not so participatory? How do you even start? Maddie Grant, CAE and Lindy Dreyer—the experts behind social media strategy firm SocialFish—will share specific ideas designed to encourage engagement around your online education. As educators themselves, Maddie and Lindy have methods your subject matter experts can use, along with ideas for integrating social tools into your webinar platform and instructional design. Hear what other associations are doing, and how they are training speakers (and participants!) to be more interactive. The SocialFish will answer your questions, share ideas and inspiration, and give you actionable ideas that you can put to use right away.

1. Five Engagement Techniques
for Online Learning
Maddie Grant, CAE & Lindy Dreyer

3. POLL: How many people in your
organization are responsible for
your online learning program?

4. CHAT IN: If you’re on your
own, type the word “SOLO”
into the chat window.

5. POLL: How engaged are your
online learners?

6. The Five Techniques
• Start with the obvious—but plan how you’ll
use it.
• Change how you work with SMEs.
• Vary live formats.
• Leverage social media in a variety of ways.
• Reward participation.

7. Start with the obvious.
Polls
Multimedia Chat

8. Less Obvious = How?
• Start with poll or chat
• 10 minutes of content
• Engagement interlude
• 10 minutes of content
• Engagement interlude
• 10 minutes of content
• Ending Q&A

9. 4 ideas for changing how
you work with SMEs
1. Ask for less.
2. Use the buddy system.
3. Pre-record.
4. Recruit some ringers.

10. 2 Alternative formats
to maximize engagement
1. Interview-based with audience
advocate.
2. Pure discussion with facilitator
and expert participants.

11. CHAT IN: What other formats have
worked well for you?

12. 4 Social Media Tips
1. Set a Twitter hashtag for all live
webinar events.
2. Leverage existing social media
communities for topic ideas .
And recruit leaders to present.

13. 4 Social Media Tips
3. Find more topic ideas from
popular posts.
4. Host “overtime” discussions
hosted by your SME in your
most popular outpost.
For example, on LinkedIn.

14. CHAT IN: Besides marketing,
how are you using social
media for learning?

15. Reward Participation
• Show how much
you value your
participants’
contributions.

16. CHAT IN: What one thing do you
feel could increase engagement in
your programs the most?

17. Maddie Grant, CAE Chief
Social Media Strategist at
SocialFish
maddie@socialfish.org
Lindy Dreyer,
Chief Social Media
Marketer at SocialFish
lindy@socialfish.org