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Lead Your Way to a Social Organization
1. LEAD YOUR WAY TO A SOCIAL
ORGANIZATION
Thursday, December 5, 2013
1:45 to 2:45pm
Hashtag: #tech13 LN1
JAMIE NOTTER
MADDIE GRANT, CAE
TOM HOOD, CEO, MACPA
2.
3.
4.
5. Agenda for Today
1. Social Media’s Impact on Leadership
2. Two ways to be a Social CEO
3. Q&A
6. I consider my organization to be…
•
•
•
•
New to social media
Comfortable, but still experimenting
Using social media strategically
A fully integrated social business
7. I myself am…
• Too busy to spend any time on social media
• Interested, but unsure how best to use social
personally
• Happy to let my staff manage our social
media
• A very social leader
19. • In the
beginning…RELEVANCE
• Listen
• JIT Information
• Communication – yes,
even internal
• Thought Leadership
• Connections to Thought
Leaders (Tom Peters and
CLO of Grant Thornton)
• Brand
• Lookout Post
• Social Business
36. There are two ways
to be a social CEO.
1. Use social media personally and
professionally
37. Benefits of Twitter for CEOs
•
•
•
•
•
•
•
Break real time news and information
Establish thought leadership
Build presence in case of crisis
Be the face of the company – transparency
Be the face of the company – values
Build relationships with influencers
Be the influencer others want to connect to
38. There are two ways
to be a social CEO.
2. Bring social principles to life and support
your organization’s social efforts.
39. Build the infrastructure for social
•
•
•
•
•
Assign a social media team
Define goals
Set policies
Establish training
Manage change
42. I have been told I am
a social media ninja
Personal
• Producer
• Distributor
• Recipient
Strategic/Org
• Adviser
• Architect
• Analyst
Because I am a little bit of
all of these…
44. “Simply put, CEOs and their executives set
the cultural tone for an organization.
Through participation, they implicitly
promote the use of social technologies. That
will make their organizations more
competitive and better able to adapt to
sudden market changes.”
- Forbes.com on the IBM CEO Study
45. THANK YOU
Jamie Notter
consultant, speaker, author
jamienotter.com
jamienotter@gmail.com
@jamienotter
Maddie Grant
digital strategist
ICF Interactive
maddie.grant@icfi.com
@maddiegrant
Tom Hood
ceo
Maryland Association of CPAs
tom@macpa.org
@tomhood
Notas del editor
On the left, our Social Leadership Survey, related to our book Humanize. On the right, a survey by a branding agency called BrandFog. Both of our survey respondents spanned hundreds of professionals from all kinds of companies, large and small in various industries.
Both surveys, ours and Brandfog, asked people questions about their CEO’s use of social media and social leadership.
Here’s more from the Brandfog study. Remember this is what your staff want from you as leaders.
Blue side = using social media personally. Green side = supporting your organization’s social infrastructureProducer – the CEO who is a very public figure and uses video to talk about the company and industry. [Gary Shapiro, consumer electronics?]Distributor – this could be a CEO with a blog and large readership. [ Bill Marriott]Recipient – the CEO who curates information from the internet for his followers – could be someone who has a large Twitter following but not necessarily their own blog – Richard Branson, maybe.-------------------Adviser – leaders who play a proactive role in raising the media literacy of their staff. [Bill Carteaux]Architect – balance the sharing of content internally and externally [BahratMasrani, CEO of TD Bank]Analyst – stays ahead of the technology curve and understands the cultural impact of innovations [Reed Hastings, Netflix]
1,709 CEOs, general managers and senior public sector leaders from around the globe – 64 countries, 18 industries.