Social media strategy for building event attendance
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The document discusses strategies for using social media to promote events. It provides an overview of different social media tools that can be used and ways people engage with social media around events, such as backchannel discussions, curating content, and remote participation. The document also discusses the International Consumer Electronics Show as a case study, outlining how they used strategies like a social media circle and check-ins on Foursquare to build attendance and engagement for their event.
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Social media strategy for building event attendance
- 1. Social Networking for Events: Designing Your Strategy Image credit: Eboy FooBar Poster Tara Dunion, CEA Lindy Dreyer, SocialFish Maddie Grant, CAE, SocialFish
- 4. Social Media Tools Brian Solis and JESS3
- 5. Brian Solis and JESS3
- 6. The more people you know, the more things you can do. Image credit: Jessica Hagy, Indexed Blog
- 8. Three ways folks use social media around events Backchannel (digital note passing) Image credit: Naixn on Flickr Curating content (photos, video, blogs) Image credit: Tom Carmony on Flickr Remote participation (and anticipation)
- 9. conversation collaboration collective action
- 11. Marketing Expo Conference conversation collaboration collective action
- 12. Launch Something Feed & Nurture Objectives & Strategy Measure & Evaluate Listening
- 14. The International CES: a social media case study Presented by: Tara Dunion Sr. Director, Communications CEA/International CES
- 19. The 2009 International CES
- 22. The 2010 International CES
- 31. The CES Social Circle
- 32. CES Social Circle highlights the top tweets, images and contributors
- 33. CES check-in locations on Foursquare
- 34. What’s next: Strategy & Goals for 2011 CES
- 35. THANK YOU! [email_address] Twitter: @taradunion
- 37. Lindy Dreyer SocialFish [email_address] @lindydreyer on Twitter Maddie Grant, CAE SocialFish maddie@ socialfish.org @maddiegrant on Twitter Tara Dunion Consumer Electronics Association [email_address] @taradunion on Twitter
Notas del editor
- Outline of our upcoming webinar.
- Outline of what we’ll talk about
- Survey to find out whether these folks have a social media strategy?
- It’s not about the tools
- No matter how fancy you get
- It’s about the people.
- Digital extroverts – they’re the people you need to know to do more things. You need to find them and socialize with them.
- What are digital extroverts using social media for in relation to your events? (your participants, not you as organizers)
- More broadly…what’s social media good for
- How does that relate to your focus areas? Can you find sweet spots?
- The more overlap, the more people care, the closer you can come to a bullseye.
- Quick point about listening—should be central to any strategy. “social” is 2-way. Otherwise it’s just a traditional communications strategy, not a social media strategy.
- WOM is the basis of any strategy related to building attendance or buzz. We’ll explain the 5 Ts of word of mouth, as Andy lays them out in his book. It’s the simplest strategy that will definitely work.
- To conclude, each of us can give advice about the best place(s) to start. Stuff like: Build the capacity to listen & respond Figure out who your talkers are Know your objectives [We can change these, or make them up on the fly…and Tara might have something different. Just thought I’d put in what I was thinking.]
- Q & A time