5. Consumer Shift
Consumption
On Digital
UK Adblock Penetration
Software On the Open Web
% of population
2014 2015 2016 2017 2018
0%
5%
10%
15%
20%
8,0%
11,1%
14,1%
15,3%
16,1%
1,4%
2,6%
4,3%
5,8%
6,9%
Mobile / Desktop
6.
7.
8. Technology
B E T T E R
Advertising
B E T T E R
The user
R E S P E C T I N G
9. Discovery at scale.
Powering the most premium websites, apps
and news feeds in the world.
Premium Partnerships
*Comscore, 2019, *Outbrain internal data, March 2019
290 Billion
Monthly Discoveries*
12. of consumers do not like advertising
that interrupts
or disrupts their online activity
will remember
a brand following
a positive interaction
48%95%
13. Placing control into
consumers’ hands
is how advertisers can
regain consumer trust
Click-to-play
video was considered
the least intrusive across all video
advertising formats
15. The Power of Positive
66%
ignore an ad
when their online
experience is
interrupted by it
29%
remember
the brand if they
have had a positive
experience
1 in 5
are more inclined
to pay attention
to that brand’s ads
in the future
18. Meet Native
ON THE PULL
BRAND SAFE
BELOW THE FOLD
GREAT ENGAGEMENT
QUALITY INVENTORY
PUSHY
HIGHLY VIEWABLE
Meet Display
19. If Programmatic had gotten
to know native
Better lifetime
value
Less bounce
rate
Completed
video views
App downloads
Higher
conversion rates
Better insights
Dwell time
WHAT I’M LOOKING FOR
Some one who wants
Lifetime Value (or
engagement at least).
26. Programmatic, as a whole,
is expected to achieve
20.7% growth in 2019
The fastest growing ad format
is none other than native,
which is set to grow by 25% in 2019,
Followed by video (22.6%),
and mobile (22.2%).
27. Measuring success with
Programmatic Native.
Goal KPI
Awareness/
Traffic
CTR, CPC
Engagement
Time on Site, Number of Engagements,
Bounce Rate, Engagement Rate,
Conversions CPA, CPL, ROI,
28. Tips to Succeed with Programmatic Native.
1.
Remember it’s not just
about technology
2.
Identify the goals
you want to achieve
3.
Target wisely
4.
Truly harness ‘big data’
5.
Aim to strike
the emotive chord.
6.
Measure what matters