3. 4. State your offer.
Pile up everything your reader is going to get, and
state the price-showing how the reward for acting is
much, much greater than the cost.
Example:
Here's what you're going to get the instant you click
the big red button below: a 12-month subscription to
my "insider" e-letter PLUS these 12 bonus reports, 4
hours of one-on-one coaching from me...all for the
ridiculously low cost of just $397.
4. 5. Summarize key benefits
Remind the reader of the benefit they're going to
experience, using a numbered list or bullet points.
Example:
In less than 15 seconds, you'll have access to
information that can transform your financial future-
just imagine what it will be like to know how to stop
struggling and generate cash any time you need it!
5. 6. Pile on the proof.
Help your reader rationalize their decision one more
time. Show them the value and reduce the risk.
Example:
If you went to a personal trainer, you'd spend
hundreds of dollars and countless hours at the gym to
get the results my nutritional program provides-in a
fraction of the time at less than half the cost, and with
better, faster results!
6. Access Courtney Houde's full training
and much, much more
at:
bit.ly/moretips1222
or
If you want to read the first part of this
presentation,
click the link below:
bit.ly/moretipspart1