1. STRATEGIC MANAGEMENT
UNDER THE GUIDANCE OF:
KSHAMATA MAM

2. GROUP MEMBERS
 SANJEEV CHOUDHARY (14)
 SHRIRAJ BHIDE (13)
 HARDHIK GANDHI (47)
 AAKASH LADDA (02)
 REEMA SINGH (23)
 PALLAVI KADU (33)

3. TATA GROUP

4. INTRODUCTION
 MULTINATIONAL CONGLOMERATE
 SEVERAL PRIMARY BUSINESS SECTORS
 11TH MOST REPUTABLE COMPANY IN THE
WORLD-BY REPUTATION INSTITUTE
 FIFTH LARGEST STEEL COMPANY IN THE
WORLD
 FIFTH GENERATION OF FAMILY STEWARDSHIP

5. OVER VIEW

6. PIONEERS
JAMSETJI TATA DORAB JI TATA
SIR RATAN TATA
JRD TATA
NAVAL TATA

7. Deep rooted history
FOUNDATION
1868-1931
CONSOLIDATION
1932-89
EXPANSION
1990 onwards

8. FOUNDATION
The seeds of what would mature and become
today's Tata group were laid long years
before India became independent.
CONSOLIDATION
The Tata group ventured into new areas and
built on the foundations, in spite of the
restraints imposed by a controlled economy

9. EXPANSION
 The liberalization of the Indian economy
unleashed a period of remarkable growth for
the Tata group, in India and worldwide.
 Tata ventured in to mergers and acquisitions
in the late 1990s.

10. TATA GROUP OF COMPANIES
• AUTOMOTIVE
• ENGINEERING SERVICES
ENGINEERI
NG • ENGINEERING PRODUCTS
• COMPOSITES
MATERIALS
• METALS
• POWER
ENERGY
• OIL GAS

11. TATA GROUP OF COMPANIES
• TATA CHEMICALS
• TATA PIGMENTS
CHEMICA
LS • RALLIS INDIA
• HOTELS AND REALITY
• FINANCIAL SERVICES
SERVICES • OTHER SERVICES
• INFINIT RETAIL
• TATA TEA
• TATA CERAMICS
CONSUMER • TATA MCGRAW HILL PUBLISHING COMPANY
PRODUCTS
• TATA INDUSTRIES
• TRENT

12. Values

13. STRATEGIES THAT SUCCEDD
 A SPACE OF ITS OWN
 HOME ADVANTAGE
 A WORLD TO WIN
 INTEGRATION WITH TECS (TATA ECONOMIC
CONSULTANCY SERVICES)

14. CURRENT STRATEGIES
 DIVERSIFICATION
 INORGANIC GROWTH
 BACKWARD INTEGRATION
 MARKET EXPLORATION
 BLUE OCEAN STRATEGY
 GLOBALIZATION STRATEGY

15. INTERNAL ENVIRONMENT
SWOT ANALYSIS
• EXPERIENCE
• BUSINESS • VALUE CHAIN
MODEL • DISTIBUTION
• RESOURCES • MACRO
AND ENVIRONME
CAPABILITY NT
• CULTURE
STRENG WEEKNE
TH SS
OPPORT
U- THREAT
NITIES
• EXPORTS • FREE MARKET
• NEW • LOW BARRIERS
PRODUCT • GLOBALISATION
• NEW OF ECONOMY
MARKETS
• ACQUSTION

16. EXTERNAL ENVIRONMENT
PEST ANALYSIS
POLITICAL ECONOMICAL
SOCIAL TECNOLOGICAL

17. PORTER’S-5 FORCE MODEL

18. TATA’S FUTURE GOALS AND
OBJECTIVES
o Result of Strong Business Ethics
 Tata as “one”
 A desired to be “loved”
o “Tata offers its resources as much as possible in
order to maintain and improve a clean environment,
and in order to improve life in regions where it is
settled” -Tata steel, annual report 2005
o Pro Community Business Practices
o Increase in Research and development spending
o Cutting edge technology
o Expansion in new market

19. IMPACT OF CAG ON TATA
 The Comptroller and Auditor General (CAG)
 Loss of Rs 1.86 lakh crore due to lack of bidding.
 Tata Power declined by 3.71 percent.