LinkedIn for Thought Leadership

•

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Nova Southeastern University

Empresariales Tecnología

Creating Thought Leadership with LinkedIn
Dr. Jim Barry
May 2014

© 2013 Social Content Marketing  Do NOT distribute Slide 2
LinkedIn

© 2013 Social Content Marketing  Do NOT distribute Slide 4
LinkedIn
From Connecting to Content Marketing
• 300M+ LinkedIn Users – 1/3 of world professionals
• LinkedIn acquired Slideshare
• Slideshare is world’s largest social content platform
• LinkedIn Allows Problem Solving
• From connecting with “elevator speech”
• To solving problems in discussion groups

© 2013 Social Content Marketing  Do NOT distribute Slide 5
Building Thought Leadership Among Influencers
• Identify and Connect with Key Influencers
• Top influencers will help identify relevant discussion groups
• Top influencers help build credentials for meaningful relationships
• Top influencers will spread content across more followers (.e.g., Twitter)
• Tap into Relevant Groups
• From connecting with “elevator speech”
• To solving problems in discussion groups

© 2013 Social Content Marketing  Do NOT distribute Slide 6
Selecting Groups from Influencers

© 2013 Social Content Marketing  Do NOT distribute Slide 7
Selecting Groups from Influencers

© 2013 Social Content Marketing  Do NOT distribute Slide 8
Selecting Groups from Influencers

© 2013 Social Content Marketing  Do NOT distribute Slide 9
Find Groups from Channel Analysis
(Landscapes to Go)

© 2013 Social Content Marketing  Do NOT distribute Slide 10
Find Groups from Channel Analysis

© 2013 Social Content Marketing  Do NOT distribute Slide 11
Develop Content to Engage Groups

© 2013 Social Content Marketing  Do NOT distribute Slide 12
Develop Content to Engage Groups

© 2013 Social Content Marketing  Do NOT distribute Slide 13
Dive Into Group Discussions

© 2013 Social Content Marketing  Do NOT distribute Slide 14
Dive Into Group Discussions

© 2013 Social Content Marketing  Do NOT distribute Slide 15
Dive Into Group Discussions

© 2013 Social Content Marketing  Do NOT distribute Slide 16
Dive Into Group Discussions

© 2013 Social Content Marketing  Do NOT distribute Slide 17
Dive Into Group Discussions

© 2013 Social Content Marketing  Do NOT distribute Slide 18
Offer Bricks and Feathers

© 2013 Social Content Marketing  Do NOT distribute Slide 19
Offer Bricks and Feathers

© 2013 Social Content Marketing  Do NOT distribute Slide 20
Results

© 2013 Social Content Marketing  Do NOT distribute Slide 21
Results

© 2013 Social Content Marketing  Do NOT distribute Slide 22
Results

© 2013 Social Content Marketing  Do NOT distribute Slide 23
Conclusion
Let Your Content Do Your Talking
• Don’t claim to solve problems…SOLVE THEM!
• Be patient in addressing your content
• Connect with Key Influences
• Leaders help identify relevant groups and build endorsements
• Colleagues appreciate relevant content and problem solving Hold!!

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1. Creating Thought Leadership with LinkedIn Dr. Jim Barry May 2014

3. © 2013 Social Content Marketing  Do NOT distribute Slide 3 LINKEDIN FACTS AND FIGURES IN 2014 • Passed 300 million users (May, 2014) – 1/3 of world professionals • There are now over 1 billion LinkedIn endorsements • 41% of LinkedIn visits are now via mobile • 2.1 million LinkedIn groups • Average time spent/month is 17 minutes • The most likely demographic profile is: • Male, Asian, 45-54 years • Earns $150,000+ • No kids and has a Grad school education

4. © 2013 Social Content Marketing  Do NOT distribute Slide 4 LinkedIn From Connecting to Content Marketing • 300M+ LinkedIn Users – 1/3 of world professionals • LinkedIn acquired Slideshare • Slideshare is world’s largest social content platform • LinkedIn Allows Problem Solving • From connecting with “elevator speech” • To solving problems in discussion groups

5. © 2013 Social Content Marketing  Do NOT distribute Slide 5 Building Thought Leadership Among Influencers • Identify and Connect with Key Influencers • Top influencers will help identify relevant discussion groups • Top influencers help build credentials for meaningful relationships • Top influencers will spread content across more followers (.e.g., Twitter) • Tap into Relevant Groups • From connecting with “elevator speech” • To solving problems in discussion groups

23. © 2013 Social Content Marketing  Do NOT distribute Slide 23 Conclusion Let Your Content Do Your Talking • Don’t claim to solve problems…SOLVE THEM! • Be patient in addressing your content • Connect with Key Influences • Leaders help identify relevant groups and build endorsements • Colleagues appreciate relevant content and problem solving Hold!!

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