Writing for Blogs

Writing http://www.flickr.com/photos/inju/278659657/ @mattlingard

Focus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Print vs Web? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Key Differences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Audience http://www.flickr.com/photos/lopolis/350040529/

PICTURE YOUR BLOG ,[object Object]

Post Titles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Post Titles that work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Post Slugs ,[object Object],[object Object]

1280 x 1024 1024 x 768 1024 x 600

Journalist’s Inverted Pyramid “ Above the fold” Most Academic writing

Post Summaries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

F-Shaped Reading Pattern http://www.useit.com/alertbox/reading_pattern.html

Scannability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Emphasis (in main text) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Links ,[object Object],[object Object],[object Object],[object Object]

Links in Main Text ,[object Object],[object Object],[object Object],[object Object],[object Object]

Language ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Active Voice ,[object Object],[object Object],[object Object],[object Object]

Keep it brief ,[object Object],[object Object],[object Object],Setting up your website involves co-operative collaboration between the various members of a team, such as the designer and the commissioner, for example. The method is a simple one. 29 words

Keep it brief ,[object Object],[object Object],[object Object],Creating your website involves collaboration between team members, such as the designer and the commissioner. The method is simple. 19 words

EXERCISE ,[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FURTHER RESOURCES ,[object Object]

Writing for Blogs

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Writing for Blogs