Menatel is the largest provider of prepaid public payphones in Egypt, with over 30,000 payphones serving 27 governorates. The document discusses potential partnership opportunities between Menatel and another company, highlighting how Menatel's extensive network and distribution channels covering both urban and rural areas across Egypt could help promote products and services. Menatel's outdoor advertising spaces, prepaid phone cards, and direct sales force provide multiple avenues for reaching a wide customer base throughout the country.

1. Partnership with Menatel
The Potential of Menatel Resources
Prepared by
Marketing & Business Development
Department
Magdy A.Sattar

2. Menatel Profile
Founded in 1998, Menatel is, by far, the largest nationwide
provider of prepaid public payphone in Egypt.

3. Menatel Shareholders
Main Shareholders Nationality
National Bank of Egypt Egyptian
Adcom Egyptian
NTC Egyptian
Investment Funds Egyptian

4. Operation Results end of 2007
 Number of Payphones in Operation 30,000
 Governorates covered 27
 Cards sold more than 20 millions
 Calls total successful 125 million calls
1. Calls local successful 52%
2. Calls national successful 21%
3. Calls mobile successful 26%
4. Calls international successful 1%
 Minutes total carried 280 million minutes
1. local carried 54%
2. national carried 28%
3. Mobile carried 17%
4. International carried 1%
 Average quality of Service 96 %

5. Traffic end of 2007
1%
21%
International 26%
National
Local
Mobile
52%

6. Menatel Network

7. Why partnership?

8.  Menatel can contribute substantial values as a strategic partner.
 The synergies that can be generated from this partnership can benefit both
partners and increase their potential for success.
 Menatel can act as a hand for competing THROUGH the low segment
customers, serviced presently by private exchanges for both : mobile and
international calls.
 Menatel’s network can save a lot of cost , as it can act as one main sender
handset for all outdoor market without loading the network with low
ARPU customers.
 Menatel can act as a gateway for plenty of joint promotions
 Menatel can act as 60,000 outdoor advertisement all over Egypt covering
up to the villages level, covering all levels of customers to gain full
market loyalty

9. Menatel potentiality
 Retail Direct Distribution
 Booth location outdoor media
 Cards advertising media
 Potential technical assets
 Locations distributions

10. Retail Direct Distribution

11. Menatel
“we distribute connections”

12. Why Menatel?
 Menatel has the largest distribution teams in Egypt, more than 25
distributors, and 150 direct sales reps
 We have a very efficient distribution network covering more than
67,500 outlets selling Menatel card.
 Distribution results supported by Retail Audit research
 Efficient and effective collections & payments process

13. Why Menatel?
 Menatel has permanent presence nationwide. We have:
 North cost & Alex Branch
Located in Alexandria serving Alex, behera, marsmatroh, north coast
 Canal and Sinai Branch
Located in Port said serving ismalia, suez, domiataa, port said
 Delta Branch
Located in Tnata serving gharbia, dakhlia, sharkia, kalubia, monofia, kafer elshekh
 Middle upper Egypt & New valley Branch
Located in Asut serving Fayum, Banyswaif, Sohag, Minia, Asut, New valley,
 South upper Egypt & Red sea Branch
Located in Luxor serving Quina, Luxor, Aswan
 Red sea hub, located in Hurgada serving red sea
 South Sinai hub, located in Sharm Elshekh serving south and north Sinai

14. Arms of Distribution
 Direct Sales
 In-Direct Sales
 Key Accounts & private or Semi public areas

15. Direct Sales
 Branches, Coverage & Head count:
 Cairo (Greater Cairo) (60 sales Reps)
 Alex (Matroh &Seewa) (20 Sales Reps)
 Delta (200 remote villages) (15 Sales Reps)
 Canal (Domyat, Sinai & Canal cities) (20 Sales Reps)
 MUE (Asuit, Sohag, new valley) (15 Sales Reps)
 SUE (Aswan, halayb & shalateen) (20 Sales Reps)

16. In-Direct Sales
 Branches, Coverage & Head count:
 Cairo (2 supervisors) (10 D/S)
 Alex (1 Supervisor) (3 D/S)
 Delta (1 Supervisor) (3 D/S)
 Canal (2 Supervisors) (3 D/S)
 Middle of UE (1 Supervisor) (3 D/S)
 South of UE (2 Supervisor) (3 D/S)

17. Key Accounts (2 SV)
 Military sector. (41 location)
 Police Sector. (30 location)
 Air & Sea Ports. (13 location)
 Universities & Institutes. (39 location)
 Mills & Factories. (60 location)
 Governmental sector. (22 location)
 Clubs (59 location)
 Hospitals (143 location)
 Malls (16 Location)

18. MEMRB Retail Audit (N/D,07)
Total Numeric handling 12 % 153,500
Total GSM cards 8% 102,334
Tele Card 7% 89,542
Marhaba 4% 51,167
Moftah Al Zero 7% 89,542
Super Card 4% 51,167
Mobasher 1% 12,792
Menatel (connect) 9% 115,125

19. MEMRB Retail Audit (N/D,07)
 Kiosks (26.2 %)
 Groceries & Supermarkets (33.10 %)
 Haberdasheries (40.7 %)

20. ‫شكرا‬
Thank you

21. Booth location outdoor media

22. Menatel outdoors
The new, and only, medium that offers
you nationwide reach with great value
for your outdoor advertising budget.
..Do you Like having your advertisement
everywhere!
Menatel is the choice

23. Objective
Deliver Your
“Right Time Right
Audience”
Message.

24. Menatel Outdoor POS
 PD1:
Single phone with two sided booth
 PD2:
Double phone with 4 sided booth
 WM:
Single phone with two sided wall mounted booth
 WM1:
Single phone with two sided indoor wall mounted
booth

25. PD1

26. PD2

27. WM

28. What is Menatel outdoor panels?
• Standard Panel Size:
32 Cm X 64.5 Cm (Live Area : 30 Cm X 62.5 Cm)
• Wide Panel Size:
32 Cm X 66 Cm (Live Area : 30 Cm X 62.5 Cm)
• Large Panel Size:
40 Cm X 68 Cm (Live Area = 30 Cm X 62.5 Cm)
Each Phone Booth Features Two Panels Sold As One Unit.

29. WHERE WE ARE? 1/3
Governorate PD1 PD2 WM WM1 Total
Alexandria 645 3,058 213 21 3,937
Beheira 111 375 38 0 524
Matrouh 110 193 38 0 341
Bani sweif 10 199 43 0 252
Cairo 1,184 5,370 1,007 351 7,912
EL Fayoum 41 136 25 2 204
Giza 581 2,191 362 111 3,246
Kalioubeya 144 527 189 12 872
Damitta 333 588 127 15 1,063
Ismailia 167 204 127 28 526
North Sinai 174 254 56 4 488
Port Said 239 688 160 33 1,120

30. WHERE WE ARE? 2/3
Governorate PD1 PD2 WM WM1 Total
South Sinai 16 58 310 3 387
Suez 129 312 104 4 549
Dakahleya 196 590 59 0 845
Gharbeya 267 404 234 23 928
Kafr EL Sheikh 207 197 53 0 457
Menoufeya 194 289 113 3 599
Sharkeya 330 490 144 4 968
Assiut 153 558 248 2 961
EL Wadi EL Gedid 48 58 15 0 121
Minia 126 474 105 0 705
Sohag 96 511 167 0 774
Aswan 181 306 87 6 580

31. WHERE WE ARE? 3/3
•PD1 = Single phone,
Governorate PD1 PD2 WM WM1 Total two sided booth.
Luxor 35 195 66 9 305 •PD2 = Double phone,
4 sided booth
Quena 177 230 163 1 571 •WM = Single phone,
two sided wall
Red Sea 109 534 116 6 765 mounted booth
Total 6,003 18,990 4,369 638 30,000 •WMI = Single phone,
two sided indoor ,
wall mounted booth
Exactly where you do you want to be, at every point
of sale in the country !

32. P.P. Frequency Of Usage
Frequency of usage / per Region / Per P.P.
Region No. Of P.P. No. Of Calls Per Average Calls
Day Per P.P.
Greater Cairo 11,607 120,000 10 – 15
Alex. 4,802 48,000 10 – 15
Canal 4,133 48,000 10 –15
Delta 4,220 38,000 8 – 12
Middle Upper Egypt 3,017 53,000 15 – 20
South Upper Egypt 2,221 43,000 20 – 25
Total 30,000 350,000 10 – 15

33. Why Menatel Outdoors ?
S
STRENGTHS WEAKNESSES
W Coverage & Distribution
O Located In High Traffic Areas
Not Lighted At Night
T Price
OPPORTUNITIES Reaching more customers
Addressing all segments
Multiple Messages in Multiple Areas
Superiority
THREATS Advertisement Tax increase
Booth Damages ,increase in vandalism
Restrictions on specific types of messages

34. SEGMENTATION
 Where There Is Concentration Of People There’s A Menatel
Booth,
 Where There Is A Menatel Booth There’s Menatel Outdoor,
 Points Of Sales all Over The Country !
 Each Governorate Is Segmented By City, Each City Is
Segmented By Districts.
We Cover The Universe.
You Select Your Target Audience Socioeconomically or Geographically and
We’ll deliver the message

35. Menatel Audience
Menatel Panels Are Seen, At Eye Level, By
Payphone Users, Passers By, And by
Drivers.

36. Menatel panel is unique
 Extensive Exposure Opportunities For Your
Message/Offer
 You Can Count On High-quality, full Impact
Frequency For Your Brand.
 Guaranteed Effective Distribution And Delivery
 Category Exclusivity

37. Requirements

38. Installation
Depending On The Number Of Booths And
Their Locations , Installation May Take
Anything From Overnight To 2 Weeks.

39. Artwork Specifications
Standard Panel:
 32 Cm ×64.5 Cm ( Live Area = 30 Cm ×62.5 Cm )
Wide Panel:
 32 Cm ×66 Cm ( Live Area = 30 Cm ×62.5 Cm )
Large Panel:
 40 Cm ×68 Cm ( Live Area = 30 Cm ×62.5 Cm )

40. Printing Specifications
Paper Specifications :
 Paper Weight: 200 – 300 Gm
Printing Quantity :
 Add 10% Extra Quantity Of Each request.
Printing Quality:
 Due To Climate Conditions Posters Have To Be Replaced Every Three
Months .
 Many Booths Are Subjected To Direct Sunlight All Day . A Sufficient
Coat Of Varnish Or Laminate Will Protect Your Posters For Up To
Three Months , Also Dark Colors Are Highly Recommended As They
Last More In The Hot Climate.

41. Rate Card
Flat Rates :
 Rates Range From L.E. 50.00 To L.E. 125.00 Per Month, Per Double Sided
Single Booth Depending On Duration And Location.
 Special Rates Are Available For Special Deals.
 The Rates Are For Space Only And Are Based On The Purchase Of At
Least One Month Per Governorate.
Installation / Replacement Charge
 A Surcharge Of L.E. 4.00 Per Poster Is Added For Every New Installation
Or Replacement.
Government Tax
 A L.E. 10.00 Government Advertisement Tax For Each Poster
(Regardless Of Duration) Is Due By Egyptian Law .
Payment Terms :
 Payment Terms Are 50% In Advance And 50% By Mid Duration.
Bookings Are Currently Being Processed .
Book Directly Or Through Your Advertising Agency Or Preferred Media Buyer.

42. Questions?
‫شكرا‬
Thank you

43. Cards advertising media

44. Cards advertising Media
 ...Do you Like to have your name carried by every
hand!
 Menatel Card Is your Choice
 Menatel is offering more than 1.5 million
cards monthly to be used

45. Objective
Deliver Your
“Right Time Right
Audience”
Message.

46. Cards Media competencies
 Menatel Card usually used or seen by more than 3
persons of the family , colleges Etc.. So you will reach
more than 4.5 million persons monthly.
 The card side will be seen more than 20 single times
during the card’s life time.
 Menatel Cards gives you less advertising spending with
more seen rate, and more precision
 The card cover the universe. Select your target
audience we will deliver the message

47. Cards Media competencies
 People do not usually carry any kind of
advertisements but they carry Menatel Cards.
 The distribution of major newspapers is not
significant of the Egyptian population.
 To reach the consumer whenever he is we
have 60,000 retailer covered by 150 sales rep
working at 6 branches and the indirect sales
force.

48. Cards Media competencies
 Guaranteed effective distribution and delivery
via Menatel’s Direct and Indirect sales network
handles the cards distribution all over Egypt.
 Category exclusivity Menatel Cards Add. can
work with any advertiser to ensure it “owns”
select governorates , seasons or time periods
for the duration of its advertising campaign.

49. How To use best of Menatel Cards For Your Brand
 New product launch.
 Branding.
 Suggestive advertising.
 Special offers.
 Call center numbers.
 Seasonal products.
 Multiple messages within the same campaign.

50. Requirements

51. Artwork Specifications
 Card dimension – 8.55 cm ×5.4 cm
 Front side: ( live area = 8.15 cm ×5
cm)
 Back side: ( live area = 5.6 cm ×5
cm)

52. Printing Specifications
 Card material is Flexible Plastic
water proof ,Printing is anti erase
with a mat guard layer.
 Please provide us with Art work CD
and signed Art Work for your design.

53. Cards Sides
Area for rent
15 mm
Chip 13 mm 5.4 mm
Menatel 10 LE
85.5 mm
Front side

54. Cards Sides
Reserved
Area for Ad.
Menatel
Back side

55. Rate card
 Flat Rates :
 Rates range from L.E. 1 to L.E. 0.25 per single card depending
on cards quantities and card sides used.
 Special rates are available for special deals.
 The rates are based on the purchase of at least 100,000 per Card
Category.
 Payment Terms :
 Payment terms are 50% in advance and 50% after Cards
activation.
 Order to delivery time:
 Depends on order quantity from one to three months.
 Book directly or through your advertising agency or preferred
media buyer.

56. Questions?
‫شكرا‬
Thank you

57. The Potential of Menatel Technical Assets

58. Premises Nationwide
 Menatel has permanent presence nationwide. We have:
 North cost & Alex Branch
Located in Alexandria serving Alex, Beheria, Matroh, North Coast
 Canal and Sinai Branch
Located in Port said serving Ismalia, Suez, domiataa, port said
 Delta Branch
Located in Tanta serving Gharbia, Dakhlia, Sharkia, kalubia, Monfia, Kafer Elshikh
 Middle upper Egypt & New valley Branch
Located in Asut serving Fayum, Bany swaif, Sohag, Minia, Asut, New valley,
 South upper Egypt & Red sea Branch
Located in Luxor serving Quna, Luxor, Aswan
 Red sea hub, located in Hurgada serving red sea
 South Sinai hub, located in Sharm Elshikh serving south and north Sinai

59. Transportation Fleet
 Branches, Governorates & Coverage:
 Cairo (Cairo, Giza, Kalubia) (34 Cars)
 Alex (Alex, Matroh, Beheria) (15 Cars)
 Delta (Gharbia, Kafer Elshikh, Sharkia, Dakhlia, Monfia, Kalubia)
(19 Cars)
 Canal (Domyat, Port Said, Ismalia, Suez, North and South Sinia)
(16 Cars)
 MUE (Fayum, Bany Swaif, Minia, Asut, Sohag, New valley)
(12 Cars)
 SUE (Quna, Luxor, Aswan, Red sea) (9 Cars)

60. Maintenance force
 Branches, Coverage & Head count:
 Cairo (Greater Cairo) (4 supervisor) (34 Technicians)
 Alex (Matroh &Seewa) (2 supervisor) (15 Technicians)
 Delta (200 remote villages) (2 supervisor) (19 Technicians)
 Canal (Domyat, Sinai & Canal cities) (2 supervisor) (16 Technician)
 MUE (Asut, Sohag, new valley) (2 supervisor) (12 Technician)
 SUE (Aswan, halayb & shalateen) (2 supervisor) (9 Technician)

61. Questions?
Thank you

62. Locations Distribution
The Potential of Menatel Locations

63. IDEA
 IS to benefits Menatel locations potential to
provide Wireless Internet Service (WISP) as
alternative for implementing last-mile wireless
broadband services.
 Menatel is offering Wi-Fi wireless broadband
internet access service to all customers delivered
via third part “data licensed company” network

64. Wi-Fi Roadmap (market development)
 Standards are established (the 802.11 standards)
 Technology has advanced (security, reliability, speed and distance)
 Key venders have added credibility (Alcatel, Cisco..)
 Competition has resulted in reduced prices .

65. Wi-Fi Roadmap (market demand)
 Laptop-equipped employees need network
access
 PAD-equipped employees increasingly need
network access
 LAN-related moves/add/changes are costly and
disruptive
 WLANs are increasingly perceived as a viable
substitute

66. Business Model
 The locations layer (companies that own the physical
locations where the hotspot will be installed, locations), (Menatel)
 The hotspot operators layer (companies that
operate commercial hotspot, networks), (Menatel/data company)
 The aggregation layer (companies provide roaming,
software and settlement services, roaming), (data company/GSM operator)
 The brand layer (companies offer Wi-Fi to end user, end user
brands/data company/GSM Operator)

67. Business Revenues
 The locations layer (revenues commonly by licensing the
right to install hot spots to an hot spots operator HSO)
 The hotspot operators layer (all additional
revenue over the monthly fixed cost is pure margin )
 The aggregation layer (the roaming and settlement
fees)
 The brand layer (end user access fees)

68. The Technology
Choice of coverage / Solution of mobility by Menatel

69. Wireless Technology Usage Segments
Each wireless technology is designed to serve a
specific usage segments
 Personal area networks (PANs)
 Local area networks (LANs)
 Metropolitan area networks (MANs)
 Wide area networks (WANs)
Each usage segments requirements based on
variety of variables
 Bandwidth needs
 Distance needs
 Power
 User location
 Services offered
 Network ownership

70. Wireless Fidelity (Wi-Fi)
 Wi-Fi with directional antennas
 Focusing on patching lat-mile gaps offering alternatives to
DSL
 Wi-Fi with a mesh-network topology
 To cover large areas and to extend the reach of the LAN for
both indoor and outdoor applications.

71. A solution for?
 A solution that offers wireless metro access to users.
 A solution that is designed for people who are looking for
savings and mobility,
 A solution to access areas that are too remote, too difficult
or to expensive to reach

72. Where are the needs?
 Wireless metro-access solutions available today,
such as mesh networking implementations, are
more cost-effective and flexible than their wired
counterparts.
 We can offer broadband services to geographically
challenged areas (such as rural towns)
 Local governments can provide free access for
business or emergency services (such as police
and fire fighters)

73. Where are the needs?
 Educational institutions can broaden learning
through online collaboration between students
and faculty on and off campus
 Enterprises and large private network can
communicate and monitor supply-chain
activities in near real time

74. What are the concerns?
 QS, refers to the ability of the network to
provide better service to selected network
traffic over various technologies

75. Customer Profile - General
 Internet or Data customer
 Price sensitive
 Satisfied with partial mobility
 Technology enthusiast; willing to try
something new as pioneers.
 New demanding entities
(Governmental & educational)

76. Customer Segments
 Individuals
 Those who are in needs to access the network via their
wireless equipments (laptop, PAD, mobiles)
 Businesses
 Those enterprises that need to create and maintain a
wireless network throughout their facility (single/multiple
buildings) without the cost and physical limitations
experienced with traditional cabling.

77. Questions?
Thank you