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The  Trainer  
skills	
What makes a good trainer?
Professional Profile
Magdy Abdel Sattar Omar,
Loca%on:	
  Cairo-­‐Egypt	
  
Experience:	
  22	
  years	
  of	
  experience	
  	
  managing	
  business	
  unit	
  and	
  commercial	
  
divisions,	
  supported	
  with	
  Solid	
  academic	
  founda%on	
  (EMBA).	
  	
  
Educa%onal	
  background:	
  B.SC	
  degree	
  in	
  telecommunica%on	
  coupled	
  with	
  
Execu%ve	
  MBA,	
  major	
  Marke%ng	
  strategy’s	
  formula%on	
  and	
  
implementa%on 	
  	
  
Business	
  Special%es: Sales, Marke%ng,	
  Business	
  Development,	
  Product	
  /
Brand	
  Management,	
  Customer	
  service,	
  and	
  Opera%on.	
  
Business	
  industry:	
  telecommunica%ons,	
  household	
  appliances,	
  and	
  FMCG	
  
business	
  in	
  the	
  Egyp%an	
  market.	
  
	
  
Profile:	
l  Proven  experience  and  knowledge  of  telecommunications,  household  appliances,  and  
FMCG  business  in  the  Egyptian  market.	
l  22  years  of  experience    as  professional  Management  at  multinational  environment  .  	
l  Fully  competent  and  skilled    in  planning,  organizing,  controlling,  and  leadership.	
l  Proven  experience  in  building  new  business  from  scratch  in  the  Egyptian  market.	
l  Reliable  awareness  of  the  Gulf  area  market  "ʺcustomers  culture  and  habits"ʺ  acquired  
during  his  12  years  living  in  Kuwait,  	
4/26/15Mr. Magdy A.Sattar 2
Larned  lesson	
•  Treat every larner as an individual.
•  Adapte your style to suit larners needs.
Lead  by  example	
You need to have a strong
sense of purpose and high
standerds in every thing you
do.
Guess  what?
Know  your  
subject	
You should know more
about the subject than
those you are trying to train.
Always be looking to learn
more.
If you lack knowledge, this
will be quickly detected,
and you will be suffer.
Get  to  know  your  
learners	
Establish a strong learning
enviroment relationship
between you and your
learners.
Be curious about what
motivates learners, both
inside and outside of
workshop, without being
intrusive.
Be  patient	
When some one knows less
than you.
Be respectfule of learners
efforts if you want to
maintain a good level of co-
operation.
Have  fun	
Enjoy your work and show a
little humor.
Be  enthusiastic	
It set a good tone for the
learning event.
Over-enthusiastic may
undermine your credibility.
Communicate  
with  others  	
There are other parts eating
the stak.
Foster good relationship with
other key players.
Facilitator  
training	
You are not presenter you
are facilitator, you are a
trainer.
Ask, don’t tell….
To  become  a  great  
trainer…  can  you?	
•  Actively listen wothout interrupting?
•  Be flexible and responsive?
•  Sense the mood of the group and work with it?
•  Challenge underlying tensions or hidden feelings and bring
them to the surface?
•  Provide an atmosphere conducive to learning?
•  Maintain control and direction and steer the group in a
positive way?
•  Involve all members of the group both outgoing and shy?
•  Validate what group members say, support and encourage
them?
•  Deal constructively with difficult or disruptive group members?
•  Use questioning and probing techniques effectively?
You  need  to  be  active  
listener	
•  You need to:
o  Give your complete attention to the other person or people for specific
period of time.
o  Forget any preoccupations you may have.
o  Suspend your judgement about what they are saying.
o  Listen to the feeling behind the words and reflect it to the group using
phrases like; “it sounds as if you are very angry about that, is that right?”
o  Listen to the silence and what it mean; is it a comfortable or an angry
silence?
o  Watch for any non-verbal clues from group members; they will help let
you know when someone is disinterested, shy, anxious, domineering,
bored, angry, or open etc..
Listening  is  not  
hearing!	
Hearing  	
Interpreting  	
Recalling  	
①  Hearing: the physical
action of the sound on
our ear.
Listening  is  not  
hearing!	
Hearing  	
Interpreting  	
Recalling  	
②  Interpreting: interpreting
the message from the
words that we hear, the
tone and the inflection
of the voice, as well as
the person’s facial
expressions and body
movements. We also
make interpretations
dependent upon our
own experiences in life.
Listening  is  not  
hearing!	
Hearing  	
Interpreting  	
Recalling  	
③  Recalling: registering the
message and recalling it
later in the conversation.
When  delivering  staff  
training  and  development	
•  Listening:
o  Knowing how to listen to the participants
•  Being at peace with silence:
o  Knowing that the room does not always have to be filled with a voice or
noise.
•  Speaking only when need to:
o  While facilitating, knowing when to speak from your own knowledge or
experience on the topic/scenario without ego getting in the way.
•  Being comfortable challenging others:
o  Knowing when to challenge an individual or group in a safe and
contained manner.
When  delivering  staff  
training  and  development	
•  Being authentic
o  It’s very important to be yourself.. Not thinking you have to be someone
else when standing in front of a group.
•  Taking risks:
o  Facilitators are always taking risks, not only do they have to be
themselves, but they have to take on the roles of other people.
•  Knowing that you are not always the expert:
o  Pre-framing this with a group of participants is very important, not one of
us can be right all the time, and needing to be right, can prevent us from
growing as individuals and groups.
•  Not getting too attached to an outcome:
o  We cannot afford to be attached to an outcome or be attached to
always being right! Yes a client will have certain rules and processes in
place that we must adhere to.

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The secrets of a trainer

  • 1. The  Trainer   skills What makes a good trainer?
  • 2. Professional Profile Magdy Abdel Sattar Omar, Loca%on:  Cairo-­‐Egypt   Experience:  22  years  of  experience    managing  business  unit  and  commercial   divisions,  supported  with  Solid  academic  founda%on  (EMBA).     Educa%onal  background:  B.SC  degree  in  telecommunica%on  coupled  with   Execu%ve  MBA,  major  Marke%ng  strategy’s  formula%on  and   implementa%on     Business  Special%es: Sales, Marke%ng,  Business  Development,  Product  / Brand  Management,  Customer  service,  and  Opera%on.   Business  industry:  telecommunica%ons,  household  appliances,  and  FMCG   business  in  the  Egyp%an  market.     Profile: l  Proven  experience  and  knowledge  of  telecommunications,  household  appliances,  and   FMCG  business  in  the  Egyptian  market. l  22  years  of  experience    as  professional  Management  at  multinational  environment  .   l  Fully  competent  and  skilled    in  planning,  organizing,  controlling,  and  leadership. l  Proven  experience  in  building  new  business  from  scratch  in  the  Egyptian  market. l  Reliable  awareness  of  the  Gulf  area  market  "ʺcustomers  culture  and  habits"ʺ  acquired   during  his  12  years  living  in  Kuwait,   4/26/15Mr. Magdy A.Sattar 2
  • 3. Larned  lesson •  Treat every larner as an individual. •  Adapte your style to suit larners needs.
  • 4. Lead  by  example You need to have a strong sense of purpose and high standerds in every thing you do.
  • 6. Know  your   subject You should know more about the subject than those you are trying to train. Always be looking to learn more. If you lack knowledge, this will be quickly detected, and you will be suffer.
  • 7. Get  to  know  your   learners Establish a strong learning enviroment relationship between you and your learners. Be curious about what motivates learners, both inside and outside of workshop, without being intrusive.
  • 8.
  • 9. Be  patient When some one knows less than you. Be respectfule of learners efforts if you want to maintain a good level of co- operation.
  • 10. Have  fun Enjoy your work and show a little humor.
  • 11. Be  enthusiastic It set a good tone for the learning event. Over-enthusiastic may undermine your credibility.
  • 12. Communicate   with  others   There are other parts eating the stak. Foster good relationship with other key players.
  • 13. Facilitator   training You are not presenter you are facilitator, you are a trainer. Ask, don’t tell….
  • 14. To  become  a  great   trainer…  can  you? •  Actively listen wothout interrupting? •  Be flexible and responsive? •  Sense the mood of the group and work with it? •  Challenge underlying tensions or hidden feelings and bring them to the surface? •  Provide an atmosphere conducive to learning? •  Maintain control and direction and steer the group in a positive way? •  Involve all members of the group both outgoing and shy? •  Validate what group members say, support and encourage them? •  Deal constructively with difficult or disruptive group members? •  Use questioning and probing techniques effectively?
  • 15. You  need  to  be  active   listener •  You need to: o  Give your complete attention to the other person or people for specific period of time. o  Forget any preoccupations you may have. o  Suspend your judgement about what they are saying. o  Listen to the feeling behind the words and reflect it to the group using phrases like; “it sounds as if you are very angry about that, is that right?” o  Listen to the silence and what it mean; is it a comfortable or an angry silence? o  Watch for any non-verbal clues from group members; they will help let you know when someone is disinterested, shy, anxious, domineering, bored, angry, or open etc..
  • 16. Listening  is  not   hearing! Hearing   Interpreting   Recalling   ①  Hearing: the physical action of the sound on our ear.
  • 17. Listening  is  not   hearing! Hearing   Interpreting   Recalling   ②  Interpreting: interpreting the message from the words that we hear, the tone and the inflection of the voice, as well as the person’s facial expressions and body movements. We also make interpretations dependent upon our own experiences in life.
  • 18. Listening  is  not   hearing! Hearing   Interpreting   Recalling   ③  Recalling: registering the message and recalling it later in the conversation.
  • 19. When  delivering  staff   training  and  development •  Listening: o  Knowing how to listen to the participants •  Being at peace with silence: o  Knowing that the room does not always have to be filled with a voice or noise. •  Speaking only when need to: o  While facilitating, knowing when to speak from your own knowledge or experience on the topic/scenario without ego getting in the way. •  Being comfortable challenging others: o  Knowing when to challenge an individual or group in a safe and contained manner.
  • 20. When  delivering  staff   training  and  development •  Being authentic o  It’s very important to be yourself.. Not thinking you have to be someone else when standing in front of a group. •  Taking risks: o  Facilitators are always taking risks, not only do they have to be themselves, but they have to take on the roles of other people. •  Knowing that you are not always the expert: o  Pre-framing this with a group of participants is very important, not one of us can be right all the time, and needing to be right, can prevent us from growing as individuals and groups. •  Not getting too attached to an outcome: o  We cannot afford to be attached to an outcome or be attached to always being right! Yes a client will have certain rules and processes in place that we must adhere to.