2. Professional Profile
Magdy Abdel Sattar Omar,
Loca%on:
Cairo-‐Egypt
Experience:
22
years
of
experience
managing
business
unit
and
commercial
divisions,
supported
with
Solid
academic
founda%on
(EMBA).
Educa%onal
background:
B.SC
degree
in
telecommunica%on
coupled
with
Execu%ve
MBA,
major
Marke%ng
strategy’s
formula%on
and
implementa%on
Business
Special%es: Sales, Marke%ng,
Business
Development,
Product
/
Brand
Management,
Customer
service,
and
Opera%on.
Business
industry:
telecommunica%ons,
household
appliances,
and
FMCG
business
in
the
Egyp%an
market.
Profile:
l Proven experience and knowledge of telecommunications, household appliances, and
FMCG business in the Egyptian market.
l 22 years of experience as professional Management at multinational environment .
l Fully competent and skilled in planning, organizing, controlling, and leadership.
l Proven experience in building new business from scratch in the Egyptian market.
l Reliable awareness of the Gulf area market "ʺcustomers culture and habits"ʺ acquired
during his 12 years living in Kuwait,
4/26/15Mr. Magdy A.Sattar 2
3. Larned lesson
• Treat every larner as an individual.
• Adapte your style to suit larners needs.
4. Lead by example
You need to have a strong
sense of purpose and high
standerds in every thing you
do.
6. Know your
subject
You should know more
about the subject than
those you are trying to train.
Always be looking to learn
more.
If you lack knowledge, this
will be quickly detected,
and you will be suffer.
7. Get to know your
learners
Establish a strong learning
enviroment relationship
between you and your
learners.
Be curious about what
motivates learners, both
inside and outside of
workshop, without being
intrusive.
8.
9. Be patient
When some one knows less
than you.
Be respectfule of learners
efforts if you want to
maintain a good level of co-
operation.
14. To become a great
trainer… can you?
• Actively listen wothout interrupting?
• Be flexible and responsive?
• Sense the mood of the group and work with it?
• Challenge underlying tensions or hidden feelings and bring
them to the surface?
• Provide an atmosphere conducive to learning?
• Maintain control and direction and steer the group in a
positive way?
• Involve all members of the group both outgoing and shy?
• Validate what group members say, support and encourage
them?
• Deal constructively with difficult or disruptive group members?
• Use questioning and probing techniques effectively?
15. You need to be active
listener
• You need to:
o Give your complete attention to the other person or people for specific
period of time.
o Forget any preoccupations you may have.
o Suspend your judgement about what they are saying.
o Listen to the feeling behind the words and reflect it to the group using
phrases like; “it sounds as if you are very angry about that, is that right?”
o Listen to the silence and what it mean; is it a comfortable or an angry
silence?
o Watch for any non-verbal clues from group members; they will help let
you know when someone is disinterested, shy, anxious, domineering,
bored, angry, or open etc..
16. Listening is not
hearing!
Hearing
Interpreting
Recalling
① Hearing: the physical
action of the sound on
our ear.
17. Listening is not
hearing!
Hearing
Interpreting
Recalling
② Interpreting: interpreting
the message from the
words that we hear, the
tone and the inflection
of the voice, as well as
the person’s facial
expressions and body
movements. We also
make interpretations
dependent upon our
own experiences in life.
18. Listening is not
hearing!
Hearing
Interpreting
Recalling
③ Recalling: registering the
message and recalling it
later in the conversation.
19. When delivering staff
training and development
• Listening:
o Knowing how to listen to the participants
• Being at peace with silence:
o Knowing that the room does not always have to be filled with a voice or
noise.
• Speaking only when need to:
o While facilitating, knowing when to speak from your own knowledge or
experience on the topic/scenario without ego getting in the way.
• Being comfortable challenging others:
o Knowing when to challenge an individual or group in a safe and
contained manner.
20. When delivering staff
training and development
• Being authentic
o It’s very important to be yourself.. Not thinking you have to be someone
else when standing in front of a group.
• Taking risks:
o Facilitators are always taking risks, not only do they have to be
themselves, but they have to take on the roles of other people.
• Knowing that you are not always the expert:
o Pre-framing this with a group of participants is very important, not one of
us can be right all the time, and needing to be right, can prevent us from
growing as individuals and groups.
• Not getting too attached to an outcome:
o We cannot afford to be attached to an outcome or be attached to
always being right! Yes a client will have certain rules and processes in
place that we must adhere to.