Snapchat has become very popular and successful due to its personal, exclusive, and temporary nature. Over 50 million Snapchats are sent daily among its large user base of over 26 million Americans and 77% of college students. In 2013, Facebook offered $3 billion to purchase Snapchat due to its fast growth and unique ephemeral messaging features that encourage intimate sharing between contacts unlike other social media platforms.

1. What makes Snapchat so
successful?

2. It is the
19th most
popular
free app
of all time

3. Over 50 million
Snapchats are
sent daily

4. There are over 26 million
American Snapchat users

5. 77% of college
students use
Snapchat daily

6. Facebook
reportedly
offered to
buy Snapchat
for $3 Billion
in late 2013

7. TechCrunch blog
named Snapchat the
“Fastest Rising
Startup” of 2012

8. So….what are the
characteristics that make
Snapchat so authentic?

9. #1:Snapchat is
personal.

10. It’s more intimate
than a text.

11. “Opening a Snapchat feels like
unwrapping a present. You never
know what you’re going to get.”

12. The drawing tools &
captions help to personalize
your picture.

13. #2:Snapchat is
exclusive.

14. You send
Snapchats to
your phone
contacts.

15. People stop what
they’re doing to
look at a Snapchat.

16. People sometimes wait to
open a Snapchat until
they are alone so they can
appreciate the picture
more fully.

17. #3:Snapchats
are temporary.

18. Snapchat is known as an
ephemeral social media.

19. Because the images
disappear, they make
you pay closer attention.

20. “Snapchat isn’t about capturing the traditional
Kodak moment. It’s about communicating with the
full range of human emotion—not just what appears
to be pretty or perfect.” –Evan Spiegel, Snapchat CEO