Огляд платформ для електронної комерції
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Notas del editor
- Переваги та недоліки по параметрах: Разовий платіж Регулярний платіж Підтримка роботи та конфігурування сервера (моніторинг, адміністратор) Догляд на ПЗ (оновлення)
- It's easy and fairly cheap to rent some web space, but will normally require at least some very basic technical knowledge to install it. Many shopping cart providers will install it for you for a small fee. Prices to buy a cart vary but most are under $1,000, this is a once-only cost. Many shopping carts allow an almost infinite amount of customization, but this usually requires a programmer which can get expensive if you want complex customizations.
- These carts have a monthly fee and sometimes additional fees such as a percentage of each sale. There are normally a few price points depending on the number of products you have, number of visitors you are expecting or the features available.
- As always, there's no easy answer. If you are working with a web design company, they will usually choose a downloaded shopping cart. This is because downloaded carts are usually more flexible. If you have some basic technical knowledge, or can hire someone who does, a downloaded shopping cart will probably work out cheaper. If you get stuck or mess things up, all shopping carts have people available who can help you out - at a cost of course. Busy people who want to do it all themselves usually choose a hosted cart. They tend to be less hassle in the short term and can get up and running very quickly. The ongoing fees can add up quickly. Лізинг
- Більше 500 різних карт
- This seems obvious, but not always. Sometimes people say “I want to sell bike parts online! Which shopping cart do I need?” You’ll need a lot more information than that. Ideally you’ll have done a business plan already – this includes a marketing plan which will be a help. For example, do you plan to have an affiliates program? That’s where other websites can direct sales to you in return for a commission. If that’s important to you, you need to make sure your shopping cart can support it. If you decide you want this after you’ve built your site and your shopping cart doesn’t support it, you’re in trouble. How well do you know your customers? How well do you want to get to know them? If you can easily target your customers through a niche marketing channel, for example, a professional cycling magazine, then you are in luck. However, maybe your customers would appreciate a newsletter with the latest happenings in the industry, and of course, the latest specials & items in stock. If so, you’ll need a shopping cart that supports a customer registration or newsletter function. On big websites & other computer projects, there is a person, or a team of people called business analysts, whose full time job is gathering requirements – that is, working out exactly what it is that whatever they are making is meant to do – in quite some detail.
- Go through the “Requirements” column and for each item, choose a priority from the “Priority” column. For example, it might be reasonably important that you have gift certificates, so rank that as a 2. Don’t simply put everything as a 1. You may want to add a few more of your own if you have very specific requirements. Get it to a short list of about 3 shopping carts, and visit each of the sites. Study each shopping cart in detail on their web site, and fill in the columns based on how well each one performs. Review the spreadsheet to compare your priorities against which shopping cart best meats those priorities and you are ready to make a decision!
- ASP. ASP stands for Active Server Pages, a technology created by Microsoft. ASP Shopping carts are the most common (although PHP shopping carts are catching up). ASP is a good all round language, and while it has effectively been replaced by the quite different ASP.NET, it is still a strong performer. VP ASP is a very popular ASP shopping cart. PHP. PHP is probably the most popular language on the web today, particularly with small and medium websites. There is a wide range of excellent PHP shopping carts. X Cart is a very popular PHP shopping cart. ASP.NET. ASP.NET is Microsoft's replacement for ASP. It's an extremely powerful language (this site is created using ASP.NET) and is becoming increaslingly popular with developers, although not yet as popular as PHP or ASP. We are starting to see some quality ASP.NET shopping carts coming out such as Storefront . Cold Fusion. There's not many Cold Fusion shopping carts available, but Cold Fusion is a strong language popular with some developers for its ease of use. If you choose this for business reasons, you may find it tricky to find developers who have knowledge of it. CartWeaver have a Cold Fusion shopping cart. Perl. Perl is the oldest popular language on the web. There are quite a few Perl shopping carts, many of them well established. Actinic is a popular Perl shopping cart.
- MYSQL It's a fast fairly powerful database with excellent integration with PHP. Being free probably helps its popularity! It's a good all round choice. Access Popular Microsoft database that some people may have installed on their computers. The advantage of access is that it's very easy to deploy & to use. The downside is that if you are expecting a lot of visitors to your shopping cart (thousands a day) it might not handle it so well. A good database for small to medium size sites. MS SQL This is Microsoft's high end database, used to power some of the busiest websites in the world. There's no doubt this can handle your traffic, and its feature set is excellent. SQL Server can be pricey so web hosts offering SQL Server will often charge a premium of $10 - $20 a month or more, although some good deals can be had. It's a good choice for heavy duty web sites.
- Переваги та недоліки по параметрах: Разовий платіж Регулярний платіж Підтримка роботи та конфігурування сервера (моніторинг, адміністратор) Догляд на ПЗ (оновлення)
- Payment Card Industry (PCI)'s Data Security Standard is widely regarded as an essential part of conducting business securely on the Web. So it is important to make sure every part of your site is PCI Compliant before you go live with any payment acceptance. The PCI standards and PCI Compliant Hosting have grown more demanding in recent years, and it is necessary to partner with a service that can truly help you comply with the requirements. Up-selling is offering customers a product that is of greater value than the product they are currently considering or adding options/features to the product they are buying in an attempt to increase their spend. Cross-selling refers to selling items that are complementary to the item they are purchasing. Any suitable shopping cart technology will offer automated features that can accomplish these marketing techniques for you with some simple set-up. Make sure that your shopping cart solution offers these valuable recommendation tools. Product reviews are a very powerful product marketing tool. In fact, research shows that even bad reviews help to sell more product than not showing reviews for a product at all. You’ll want an ecommerce solution that lets you enable customers to post reviews of the products that you sell. You can always review the posts before you choose to display them or choose to display reviews automatically on the website. Flexible Pricing Management You’ll want to find a shopping cart that offers flexible pricing features and allows you to set-up multiple pricing options to accommodate things like promotional pricing for any product, customer, order, or time frame, wholesale or retail pricing (or both) displayed to your customers via the same catalog interface and which allows you to set-up affiliate pricing, accepts coupon codes, allows for quantity-based pricing and has tax-exempt support. Robust Catalog Management Identify a solution that allows you to get your store started quickly by offering a bulk import/export of your catalog. You’ll find that this feature will support you throughout the life-cycle of your business and not just at start-up. Make sure that the solution also offers product cloning to simplify catalog additions, automatic resizing of your product images and has some strong inventory management capabilities such as letting you set minimum quantities and identify backordered items. Look for a solution that integrates with Google Analytics to demonstrate real-time site and search ranking data and that offers a variety of other product performance reporting capabilities, which you’ll need to accurately monitor your business. Be sure that you can export and save these reports. Integrated Shipping You’ll want your shopping cart solution to integrate with the major shipping providers such as USPS, UPS and Fedex and you’ll want the ability to markup shipping rate-quotes by a percentage or by a flat amount so that you have the option to charge transparent handling fees. Gift Certificate/Wishlist Features Gift Certificate and Wishlist are two website features that play a major role in holiday sales conversions (according to a Demandware study). 64 percent of those surveyed said gift certificates equaled 25 percent of their online purchases and half of those surveyed said they shopped using someone else's wishlist. So, be sure to utilize these features on your site and do not consider an ecommerce solution that does not boast a robust online gift certificate and wishlist feature-set.
- http://www.shopping-cart-reviews.com/articles/choose-a-cart.aspx
- Додатковими послугами мерчант сервісів можуть бути: оповіщення продавця про платіж, виставлення електронних рахунків та контроль їх оплати, періодичний біллінг, миттєва доставка цифрового товару і т. д. Для створення мерчант облікового запису зазвичай потрібно пройти процедуру реєстрації, а також перевірку вашого інтернет магазину на відповідність вимогам мерчант-сервісу. У деяких випадках необхідне укладення договору. За свої послуги ці сервіси беруть певну комісію (зазвичай у % від суми платежів). Мерчант сервіси надаються і в рамках будь-якої онлайн платіжної системи. Однак, такий сервіс дозволяє приймати лише одну електронну валюту. Існує також ряд мерчант сервісів, що спеціалізуються на прийомі платежів банківськими картками (типу Visa, Mastercard ...). Найбільш продвинуті мерчант сервіси надають покупцям широкий вибір засобів оплати: банківські карти, різні інтернет платіжні системи, офлайн системи грошових переказів, а також через платіжні термінали.
- Інтернет-платежі банківськими картами не змогли повністю взяти на себе цю функцію, тому що вони не забезпечують належний рівень безпеки , о скільки реквізити банківських карт часто викрадають (при покупках в інтернеті) і потім використовують для шахрайських платежів. Онлайн платіжні системи можуть надавати набагато більш високий рівень безпеки, і, крім того, вони використовуються для мікроплатежів, тому суми, що зберігаються на віртуальних рахунках зазвичай невеликі, а це знижує рівень ризику. Будь-яка онлайн платіжна система надає користувачеві віртуальний гаманець (рахунок) на якому зберігається електронна готівка. Як правило, користувачеві надається декілька способів для поповнення цього електронного рахунку (наприклад, купівля карти поповнення) і виводу грошей з нього (в т. ч. переведення в готівку). За допомогою веб-інтерфейсу користувач може контролювати доступну на рахунку суму, дивитися історію платежів, переводити гроші контрагентам, оплачувати товари і послуги в інтернеті, обмінювати валюти та виконувати інші операції. Інтернет гаманець часто прив'язують до email , номеру мобільного телефону або банківськ ої карт и користувача. Крім того, платіжні системи вводять різні правила для ідентифікації користувачів для підвищення рівня безпеки та дотримання вимог податкових органів. Для власників інтернет-магазинів і провайдерів послуг платіжні системи надають інструменти для прийому і обробки онлайн платежів .