this is about execution of marketing plan in social media.

1. MARKETING PLAN
IN SOCIAL MEDIA
BY
MAHALAKSHMI.S
DIGITAL MARKETING
THE SPARKS FOUNDATION
#GRIPJULY21

2. 1.THE SPARKS FOUNDATION is an non
profit organisation working to bring
parity in education.making sure
children have equal opportunity at
success irrespective of their financial
background.
2.THE SPARKS FOUNDATION offers
various internships program under
GRIP - gradual rotational internship
program

3. WHAT IS GRIP( gradual rotational internship
program)
An flagship program of THEW SPARKS FOUNDATION in which students , recent
graduates, professionals focus on technical and non-technical skills.
Programs offered by sparks foundation are
1.student scholarship program
2.student mentorship program
3.student sos program
4.workshops
5.corporate programs

4. MARKETING PLAN . WHY IT IS NECESSARY
By applying marketing plan in social media, it helps in constant boosting
brand awareness. Creating an marketing plan in social media helps in
boosting up business when it is used on daily basis.it helps in large of
generating audience in no matter of time.some in which market plan in social
media is necessary where
1.to build a strong and organic presence
2.to save time
3.to make sure goals are covered
4targeting audience more effectively

5. STEPS IN CREATING SOCIAL MEDIA STRATEGY
1.creating s.m.a.r.t goals
2.tracking meaningful metrics
3.creating audience personas
4.gathering data
5.conducting competitive analysis
6.using social media listening
7.looking for imposer accounts
8.deciding which networks to use

6. What is s.m.a.r.t goals
SMART STANDS FOR
S-specific
M-measurable
A-attainable
R-relevant
T-time-bound

7. TRACKING MEANINGFUL METRICS
The most common and often important metrics to pay attention to are
engagement, impressions and reach, share of voice, referrals and
conversions and response rate at time.these combined will give an 360
degree view of social media performance.the key benefits are
1.driving strategy and direction of organisation
2.it helps in making valuable decisions
3.changing and evolving in organisations.

8. CREATING AUDIENCE PERSONAS:
Buyer persona is a semi-fictional in representation of ideal customer
based on market research and real data about existing customers.it is
known as “ personality that embodies a key segment of audience.

9. GATHERING DATA
It is achieved by
1.creating more engaging social content
2.dealing with ideal platform and timings
3.tracking brand reputation
4.locating influencers
5.keeping an eye on the emerging competition.

10. CONDUCTING COMPETITIVE ANALYSIS
1.identifying strength and weakness by conducting swot analysis
2.design or adjust go-to-market strategy
3.selecting competitors for analysis
4.overlooking companies view
5.no.of customers
6.tools resources and techniques-products review, company profile etc.

11. USING SOCIAL MEDIA LISENING:
1.By seeking out engagement in conversation regarding brand and
industry.
2.reading out that information is more retilable to current trends and
using those technology to strengthen content curtain strategies.

12. LOOKING FOR IMPOSTER ACCOUNTS
1.looking for social media profiles
2.locating all social media platforms
3.checking for completion and consistency in details and imagery.
4.following up with goals and metrics to see how its grown.
5.examining profiles of niche influencers and brands
6.determining goals to achieve

13. DECIDING WHICH NETWORKS TO USE
Choosing the right platform contributes to business growth.analysing what raw
data can actually the business tells will do the same.it includes
1.facebook
2.twitter
3.google+
4.instagram
5.linkedin
6.pinterest.

14. THANKYOU
MAHALAKSHMI.S
DIGITAL MARKETING
THE SPARKS FOUNDATION