Wd & im session b1 _digital communication_april 26,2010
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Wd & im session b1 _digital communication_april 26,2010
- 1. Web Designing & Internet Marketing Session B1: DIGITAL COMMUNICATION What we are gone cover in this session ? Internet as A Communication Medium to Help Market
- 2. Time to reach audience of 50 million Medium Years Radio 38 Yrs TV 13 Yrs Interner 4 Yrs iPod 3 Yrs Facebook 2 Yrs Web Designing & Internet Marketing
- 3. Web Designing & Internet Marketing
- 4. Communication When it requires? … to whom How to make it? • Post online diaries which may include discussion forums • Two way communication • Share/show information about a your city and events that takes place – Email (corporate email) in your town.. – Can I help you • Communicate with persons having similar interests – Reviews • Discuss with people on various topics – Blogs, Post comments • Have fun, relax, play games – Social networking • To show the content that is intended to inform visitors, but not necessarily for commercial purposes. • Keep/ share information or any content that the individual wishes to include. (Ex: photos, video, articles, reviews, etc) • Do the social networking • To provide a platform on which people can praise or disparage what is featured • To provide platform on which people can post reviews for products or services Web Designing & Internet Marketing
- 5. Internet as A Communication Medium • Emails • Blogs • Twitter • Slideshare • Buzz • Tumblr • … • … • … • … • … Web Designing & Internet Marketing
- 6. Communication Mediums • Text • Flash • Video • Audio • Image • … Web Designing & Internet Marketing
- 8. The Social Media Marketing Strategy Provide Compelling Content Connect with Tell People About People on Social What You Do Networking Sites Web Designing & Internet Marketing
- 9. Why LinkedIn? Average Age: 41 69% of Users Between 35 – 64 Years Old Average Household Income: $109,703 53.5% Household Income $100K+ 24% have Portfolio Value of $250K+ Mostly Male 64% Male / 36% Female Educated Professionals 80.1% College Graduate/Post Graduate Web Designing & Internet Marketing Source: http://www.slideshare.net/erickschonfeld/linkedin-demographic-data-jun08-presentation?type=powerpoint
- 10. What does LinkedIn have to offer? • Find target market and centers of influence (COI) • Promote yourself and your business • Stay top of mind with your network Web Designing & Internet Marketing
- 11. LinkedIn: The Basics • Join LinkedIn and complete your profile • Import your contacts to find existing members • Continue to add people you meet – online & offline • The more connections the better!!! Web Designing & Internet Marketing
- 12. Use All Your Website Links • Company Site • Personal Site • Blog • Twitter • Podcast Web Designing & Internet Marketing
- 13. The Strategy • Join groups to start conversations and promote content • Use status updates to stay top of mind and promote content • Use applications to communicate your value • Use events to reach a larger audience Web Designing & Internet Marketing
- 14. Strategy 1: Use Groups • Strategically join groups that fit your target market or COIs • Search by profession, geographic area, associations and interests Web Designing & Internet Marketing
- 15. Join Discussions • Post a question • Answer a question Web Designing & Internet Marketing
- 16. The Posting Process Submit article URL and a summary Link will appear on the Overview and News pages as well as group email. Repeat for all relevant groups Web Designing & Internet Marketing
- 17. Strategy 2: Status Updates • Keeps your name top of mind • Another way to promote content • Link to websites, blogs, events, we binars, podcasts, vlogs, etc. Web Designing & Internet Marketing
- 18. Strategy 3: Use Applications • Another way to post blogs, articles and other media • Organize and share information on your profile • Multiple applications to meet specific needs and requirements Web Designing & Internet Marketing
- 19. Blog Link/WordPress Web Designing & Internet Marketing
- 20. SlideShare Web Designing & Internet Marketing
- 21. Strategy 4: Promote Events • Add all public events – online and offline Web Designing & Internet Marketing
- 22. Keys to Success • Find Your Target Demographic • Provide Compelling Content • Actively Participate on a Consistent Basis Web Designing & Internet Marketing
- 23. Thank you !!! Contact: maheshpanchal.1@gmail.com