1. Our Mission
To be the Brand that re-defines how young Indians build their
wardrobe (and therefore their personal style) by bringing the power
of pre-owned fashion to them; via the web and mobile platforms.

2. People are cleaning out their closets online because:
They are shopping
secondhand online because:
32%
29%
25%16%
14%
13%
They can earn
some extra cash
To save money
20%
To afford brands
otherwise too expensive
14%
11%
7%
It’s fun
It’s convenient
It allows them to update
their wardrobe more oŌen
It’s eco-friendly
It’s eco-friendly
It’s convenient
It helps decluƩer
and stay organized
“There’s been a change in mind-set,
Consignment shopping used to have
a stigma to it, but as the younger
generation - who have learned from
the recession - move into the workforce,
they’re more open-minded about
recycling and reusing, and fitting that
into their lifestyles.” –
the SnobSwap founder
$100 million in 2014
By April 2015, $70 million
$40 million in 2013
Nearly
$300 million
is invested in online fashion resale
*ANNUAL RESALE REPORT by thredUP
• Asian growth driven by expanding middle income white-collare workers, looking
for top luxury names at affordable price
• Internet is gaining share thanks to larger reach and product availability
• Unprecedented focus on aligning shopping experience to best in class level
• High attention paid to products authenticity certification
~€16B Second hand branded luxury goods market in 2014E
~80% distrubuted by phisycal channels but online is growing fast
~80% is hard luxury- specially watches
>50% share of europe over total sales
Pre-owned market is increasingly meeting a growing demand for value-for-money
without giving up top names.
*Altagamma 2014 Worldwide Markets Monitor - Report by BAIN & Company

3. Few items that were sold
within 5 minutes of listing 86%
76%
63%
43%
72%
69%
57%
81%
83%
78%
89%
US adults familiar with the sharing economy
perceive many benefits to it
They are re-thinking the value of ownership
But they have some concerns
agree it makes life more affordable
agree it’s beƩer for the environment
agree it is more fun than engaging with
tradiƟonal companies
agree owning today feels like a burden
they feel that the sharing economy
experience is not consistent
agree it makes life more convenient
and efficient
agree it builds a stronger community
agree it is based on trust between
provideres and users
agree it is less expensive to share goods
than to own them individually
will not trust sharing economy companies unƟl
they are recommonded by someone they trust
agree access is the new ownership
Michael Kors tote
UGG Australia boots
Coach wristletTory Burch flats
Ralph Lauren
Collection boots
Banana Republic
cross-body bag Luxury
consumer segmen
tation
HENRYs - High earning, not rich
yet. This segment include elite
upper middle class population
that has been growing
significantly over the last few
years. Young professionals and
working women constitute key
segments in this category and
they are more conscious about
their social status.
Windfall consumers, who
witness sudden changes in their
consumption habits as a result of
any windfall gains
Traditionally wealthy
individuals who are born
in rich industrial families
Individuals with high net
worth, who have worked
diligently to make a name for
themselves in their business
circles. These include C-level
professionals, doctors,
accountants and lawyers
Thus owing to India’s consumer diversity, luxury players eyeing this market need to
apply a segmented approach and sharpen their brand strategies.
Growing fast, shops more prominent brands
and products. Consumes luxury items as an
indulgence, but regards it as necessity
Key drivers for luxury consumption are beauty,
style and individuality
High business acumen, thus spend wisely. May
also buy counterfeit products to gain social
status at reasonable costs
Sudden monetary gains leads to
aspirational shopping, depending on
accessibility and awareness
Higher propensity to experiment with brands
to become the first in their circle to adopt new
brand. That is why they are always aware about
latest globel trends and fulfill their requirement
through luxury shopping
More impulse shopping, with focus on
exclusivity and brand popularity to maintain
flamboyant lifestyles.
*The Sharing Economy: Consumer Intelligence Series - Report by PwC*ANNUAL RESALE REPORT by thredUP *India luxury summit 2014 - Report by KPMG ASSOCHAM
Luxury Consumer Segmentation
Already existing
Upcoming and Potential Behavior Characteristics
Behavior Characteristics

4. The Sharing Economy &
“NOwnership”
Nothing is stronger than an idea whose time
has come. Owning stuff is now in the past.
These days, you can loan out parking spots,
cars, sports equipment, and even bulldozers.
So why stick to “closet staples” when it comes
to clothing? A new generation of shoppers is
changing that- globally, and in India. Reuters
reports that young people are being dubbed
“NOwners,” relying on trading, sharing, and
renting to fill out their wardrobes. This is a
facet of the phenomenon called the “sharing
economy” that gave rise to huge business successes like AirB&B, Rent the Runway and Uber
to mention just a few.
According to a new report from PricewaterhouseCoopers (PwC), many Americans have
joined the sharing economy. The company found that 44 percent of US adults are familiar
with the concept of collaborative consumption, 57 percent agree that “access is the new
ownership,” and 80 percent believe that “renting is sometimes better than buying”. Travel,
car service, finance, staffing, and music and video streaming are the five biggest categories
for sharing. These industries currently account for $15 billion annual revenue but that
number could grow to $335 billion by 2025, according to PwC. As millennials—the
generation most comfortable with sharing as a means to save money—grow older, the
collaborative economy is bound to grow bigger.
Rent the Runway, founded in 2009,
allows users to rent couture for special
occasions. The company, which says it’s
raised $116 million and is worth $600
million, now has almost 5 million
members, including celebrities and
billionaires, and $1 billion in inventory.
It describes its typical client as a
well-educated 29-year-old female
professional. The RealReal: an online
fashion consignment store has till date
received total funding to $83 million
(Series D $40mn in April 2015) had
revenues in 2014-15: $100 million /
and has a target revenue for 2015-16
of > $200 million . It has Sold >1 million
items since opening four years ago. The
second-hand market for upper premium
brands represented 16 billion euros last year, according to Bain & Company’s 2014 Annual
Global Luxury study. This market on the one hand threatens new product sales, but on the
other hand turns luxury goods into durable products with an increasingly set resell price,
increasing their value. In fact people are beginning to shop for Luxury Goods and Brands
that are seen to have a greater resale value, providing a boost to those brands.
The India Angle
With global trends being adopted in India, nearly real-time, and with a huge population of ambitious and savvy
young adults waiting to join colleges and the work-force over the next 5 years, India is the perfect market for the
sharing economy -including pre-owned fashion. As the online shoppers tire of the constant rush for sales and fast
fashion; and as they aspire to own bigger, more exclusive International brands earlier on in life, fashion resellers
will become their alternative destination of choice for shopping thrills. Fashion Resellers like Swapzaar have a huge
advantage- they have a hybrid model that includes a peer-to-peer marketplace as well as a business to consumer
eCommerce store. This means consumers can sell their gently
loved branded fashion goods and up-trade to higher brands on
the same platform –in the convenience and comfort of their
own home. These marketplaces offer a Great user experience,
convenience, member protection and discretion all thrown in
for good measure. Closer home: Instantluxe, a French online
reseller of second-hand luxury goods, has entered the Chinese
market with the launch of a Chinese website. According to
Instantluxe co-founder Yann Le Floc’h, the company is targeting
aspirational middle class shoppers as well as wealthy con-
sumers. The growth potential in China could be enormous
considering the Chinese’s love for luxury goods and chang-
ing consumer attitudes. The Chinese market seems ripe for
companies like Instantluxe as there is a growing inventory of
luxury goods sitting idle in closets after several years of rapid
luxury consumption. In July, China-based reseller Secoo raised
about $100 million to help with expansion. The Indian Market
is showing definite signs of warming up to this trend, and
the trend is here to stay- generic marketplaces like OLX and
Quickr etc. have paved the way and now a whole generation
of younger consumers is ripe for Indian versions of brands like
The RealReal or the Vestiaire Collective to come and offer them
excellent brands at affordable prices and with good service. Though the Indian market is pretty nascent- various
“pre-owned fashion resale” business models are already appearing in the market- Luxury consignment, Pre-owned
fashion Marketplace and App-only, being some of them.
There is space for everyone to grow right now, but in the long run, the ones that will thrive and dominate the mar-
ket are the ones that can offer the most compelling and unique range of goods at great prices, and demonstrate a
clear Consumer Vision with constant innovation in their services.
“The ‘fashion middle class’ is
disappearing; We have a whole swath
of middle-class consumers who are
tired of buying disposable fashion, but
don’t have the means to buy the luxu-
ry brands. Through such sites, women
can have their cake and eat it, too, by
collaborating to consume the fashion
they want they get access to brands
which would be beyond
their means.”
Tracy DiNunzio, founder of Tradesy
“A lot of people can’t afford the timeless brands new but they still appreciate
the quality,”
Erin Wallace, director of marketing for Crossroads Trading and its sister store Fillmore & 5th, which has opened
six boutiques since 2012.
“Buying and selling secondhand luxury
goods was taboo a decade ago. Now
it’s considered smart.”
Yann Le Floc’h, a former Exane
BNP Paribas banker
“Chinese consumers no longer hold
reservations about a lessening of
prestige or status through owning a
second-hand bag and younger Chinese
shoppers enjoy the feeling of getting a
good deal,”
Avery Booker of China Luxury Advisors tells
Bloomberg

5. All icons, infographics and illustrations used in this brochure are from www.freepik.com
About Swapzaar
India’s first peer-to-peer, curated, online Marketplace for pre-owned fashion- both premium and luxury. We will soon have an exclusive online
boutique, where we will sell globally procured authentic vintage and preowned luxury fashion apparel and accessories; and offer membership and
payment plans that will allow the young middle class Indian “aspirers” to access these brands at affordable prices. We plan to offer a full spectrum
of goods: Garments, Bags, Shoes, Jewelry & Accessories for both Men and Women. Our vision is to be the leading brand in the Indian Premium and
Luxury Consignment Space.
Who we are: The team
We are three batch-mates from Symbiosis Institute of Management Studies; Pune; 1999 batch (Marketing & International Business ) Our bonds of
friendship have been forged more than 15 years ago in college, and though our backgrounds are similar we couldn’t be more different in terms of per-
sonalities. The good part is – after so many years of knowing each other, we are comfortable with our differences- indeed we celebrate our individual
quirks; and realize they probably make us a better team. We enjoy throwing ideas around, debating and partying together as much as we did back in
college; and we are sometimes- when called for- brutally honest with each other; without having to worry about the fragility of our bond. It’s what
keeps us together and keeps the trust alive. We are all pragmatic dreamers (people with lofty dreams but with their feet stuck firmly on the ground);
willing to learn and work hard for our ideas to come true and now building Swapzaar is our shared lifetime goal. We have no illusions of instant fame
& money- we are willing to do what it takes for as long as it takes and we intend to enjoy the journey as much as arriving at the
destination; which is to make Swapzaar a successful business and a brand. We intend to add a few people to our team- a visionary product &
technology leader and a digital marketing growth-hacker and also one cool and frighteningly efficient operations person.
Veena Srinath,
SIMS 1999 Advertising & Marketing Professional
Click to access Veena’s Linkedin Profile
Aarti Saxena Deoskar,
SIMS 1999 Sales & Marketing with Multinational Luxury Hotels
Click to access Aarti’s Linkedin Profile
Pragati Seth,
SIMS 1999 Sales & BD for IT Services for Europe, India
Click to access Pragati’s Linkedin Profile
About the company: Swapzaar.com is the registered business property of Passion Vision Art Pvt. Ltd.
Registered in Bangalore, Karnataka, in 2012
Registered office: N3, Rohini Classsic Aparments, 1st Cross Amarjyoti Layout, Sanjaynagar, Bangalore 560094 Karnataka, India
Corporate Contacts:
Aarti Deoskar; Gurgoan
Director
+91.88003555998
aarti.deoskar@swapazaar.com
Veena Srinath; Bangalore
Director
+91.9901989807
veena.srinath@@swapazaar.com
http://www.linkedin.com/in/veenasrinath
https://in.linkedin.com/in/aartideoskar
http://in.linkedin.com/pub/pragati-seth/13/7a5/49