1. Child of Social Media
Industry : Wireless Services

2. NTT Docomo, Inc. is the predominant mobile phone
operator in Japan.
The name is officially an abbreviation of the phrase,
"do communications over the mobile network", and is
also from a compound word “dokomo”, meaning
"everywhere" in Japanese.
NTT Docomo is a subsidiary of Japan's incumbent
telephone operator NTT. The majority of NTT
Docomo's shares are owned by NTT (which is 33.71%
government-owned)

3. Tata Teleservices (TTSL), DOCOMO's Indian affiliate
and the operator of the "TATA DOCOMO" GSM
service, is emerging as a new winner in the Indian
market.
TATA is a registered trademark of Tata Sons Ltd. in
India and other countries.
is a trademark of NTT DOCOMO, INC. in India.

4. At the very core of the Social Media strategy was the idea
of humanizing a telecom brand and make it warm,
friendly and conversational. The strategy was simple yet
brilliant. Reach out to every corner of the web and to every
possible TG not as a corporate brand but as a friend
willing to engage the consumer in a one-on-one dialogue
on anything and everything pertaining to the brand, its
offers, its deficiencies as well as anything to do with
telecom per se. The desired outcome was clear in
everyone's mind – to build the most loyal set of beta
customers who will champion the brand in their micro-
communities at every moment.

5. A dedicated Social Media team at Interface was built
to execute the plan. Twitter, Facebook, Orkut,
Youtube accounts were opened up and optimized
even before the brand launch took place. The website
itself actively solicited visitors to signup to the Tata
DOCOMO communities months before it became a
fad for others. The Social Media team set about
targeting each of the Social Media platforms
differently.

8. The Tata DOCOMO social media strategy has been
carefully built on five pillars
Build consumer engagement
Address and resolve complaints
Crowd sourcing
Build brand advocacy
Micro communication

13. THANK YOU