Kotler mm 13e_basic_06

Analyzing Consumer Markets Marketing Management, 13 th ed 6

Chapter Questions ,[object Object],[object Object],[object Object],[object Object]

What Influences Consumer Behavior? ,[object Object],[object Object],[object Object]

What is Culture? ,[object Object]

Subcultures ,[object Object],[object Object],[object Object],[object Object]

Fast Facts About American Culture ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Classes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Characteristics of Social Classes ,[object Object],[object Object],[object Object],[object Object]

Social Factors ,[object Object],[object Object],[object Object],[object Object]

Reference Groups ,[object Object],[object Object],[object Object],[object Object],[object Object]

Family Distinctions Affecting Buying Decisions ,[object Object],[object Object]

Personal Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Personality ,[object Object],[object Object],[object Object],[object Object],[object Object]

Lifestyle Influences ,[object Object],[object Object],[object Object]

Table 6.2 LOHAS (Lifestyles of Health and Sustainability) Market Segments ,[object Object],[object Object],[object Object],[object Object],[object Object]

Key Psychological Processes ,[object Object],[object Object],[object Object],[object Object]

Motivation Freud’s Theory Behavior is guided by subconscious motivations Maslow’s Hierarchy of Needs Behavior is driven by lowest, unmet need Herzberg’s Two-Factor Theory Behavior is guided by motivating and hygiene factors

Maslow’s Hierarchy of Needs ,[object Object],[object Object],[object Object],[object Object],[object Object]

Perception ,[object Object],[object Object],[object Object],[object Object]

Figure 6.4 Consumer Buying Process ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sources of Information ,[object Object],[object Object],[object Object],[object Object]

Non-Compensatory Models of Choice ,[object Object],[object Object],[object Object]

Perceived Risk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other Theories of Consumer Decision Making ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mental Accounting ,[object Object],[object Object],[object Object],[object Object],[object Object]

Kotler mm 13e_basic_06

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