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BRANDS What makes an Iconic Brand? by Majid Pandit [email_address]
Distinguishing factor ,[object Object],[object Object],[object Object]
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Traits ,[object Object]
Heritage ,[object Object],[object Object]
Consistency ,[object Object]
Relevance ,[object Object],[object Object],[object Object]
Leadership ,[object Object],[object Object],[object Object]
What makes a brand iconic?
Brand Recall
Easy availability
Brand Positioning
Tuning up according to market requirements
Superior consumer Value
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What makes an Iconic Brand? by Majid Pandit