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r Academy of Management Journal
2015, Vol. 1015, No. 1, 1–9.
http://dx.doi.org/10.5465/amj.2014.4006
FROM THE EDITORS
RETHINKING GOVERNANCE IN MANAGEMENT
RESEARCH
In the field of management, the study of gover-
nance has primarily dealt with decision-making by
boards of directors, chief executives, and senior
managers. The corporate governance literature has
generated important insights regarding incentive
alignment, risk taking, and coordination chal-
lenges. Emerging trends, highlighted in this issue,
raise new questions regarding managerial roles,
organizational contexts, internal and social pro-
cesses, and changes in governance over time. We
encourage management scholars to rethink their
approach to governance research by considering
stakeholder engagement, the implications of big
data, social impact, global dimensions, and com-
parative analysis of governance. A broadened con-
ceptualization of governance may also deal with the
dynamics of interorganizational arrangements, in-
cluding the co-creation of organizations of varying
governance forms.
WHAT IS GOVERNANCE?
In this “thematic issue,” we assembled articles
that reflect evolving practices in governance.1
Corporate governance is the system by which
companies are directed and controlled. Boards of
directors are responsible for the governance of
their companies. The shareholders’ role in gover-
nance is to appoint the directors and the auditors
and to satisfy themselves that an appropriate gov-
ernance structure is in place. The responsibilities
of the board include setting the company’s strategic
aims, providing the leadership to put them into
effect, supervising the management of the business,
and reporting to shareholders on their stewardship.
The board’s actions are subject to laws, regulations,
and the shareholders in general meeting (Cadbury,
1992). Corporate governance is therefore about
what the board of a company does and how it sets
the values of the company, but is distinct from the
operational management of the company by full-
time executives.
These views of corporate governance stem pre-
dominantly from a financial perspective. For ex-
ample, Shleifer and Vishny (1997: 737) address
corporate governance as “the ways in which sup-
pliers of finance to corporations assure themselves
of getting a return on their investment. How do the
suppliers of finance get managers to return some
of the profits to them? How do they make sure
that managers do not steal the capital they supply
or invest it in bad projects? How do suppliers
of finance control managers?” These views stem
primarily from an agency theoretical perspective
that investigates the consequences of separation of
ownership and control in the modern corporation
(Jensen & Meckling, 1976). Recent corporate ac-
tivity and views, however, have an expanded view
of governance as involving stewardship and lead-
ership, in addition to the narrower financial pru-
dence role. From a survey of board members from
15 countries, a leading executive search firm re-
cently reported that strategic alignment and exe-
cution, engaged leadership, and capacity to adapt
are hallmarks of a new, dynamic view of corporate
governance (Heidrick & Struggles International,
Inc., 2014). Given the emerging trend of more
inclusive interpretation of governance, we refer
to governance as leadership systems, managerial
control protocols, property rights, decision rights,
and other practices that give organizations their
authority and mandates for action, consistent with
McGahan’s (2014) call for the Annual Meeting of
the Academy of Management theme.
Management research has dealt primarily with
a well-defined set of questions on this agenda re-
lated to the governance of investor-owned cor-
porations, including publicly traded companies,
1 The articles in this thematic issue were accepted into
the journal under normal review processes and were not
part of any Special Research Forum call. Consistent with
the 75th Annual Meeting of the Academy of Management
theme of “Opening Governance” in 2015, we bring to-
gether exemplar papers to encourage new directions in
governance research. We thank Anita McGahan for her
substantial contribution to this editorial. We would also
like to thank Don Robert, CEO of Experian, for an in-
terview with Scott Graffin and Oxford University’s Centre
for Corporate Reputation for arranging it.
1
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Contents may not be copied, emailed, posted to a listserv, or
otherwise transmitted without the copyright holder’s express
written permission. Users may print, download, or email articles
for individual use only.
family-owned companies, and entrepreneurial
organizations. Scholarly studies tend to emphasize
the mechanisms by which governance authority is
executed in corporations. Important research on
the separation of investor and managerial decision
rights describes the challenges of aligning the
interests of principals and agents under the con-
straints that arise from investor ownership. Re-
search on the roles of boards of directors and the
authority of the CEO has led to extensive un-
derstanding of the context for managerial decision
making under uncertainty and risk. Comparisons
between entrepreneurial start-ups, mature firms,
and family-owned companies point to the perva-
sive need for governance mechanisms in the con-
figuration and administration of a wide array of
corporate activities. At the same time, different
stakeholders, ranging from customers to policy
makers, often question the effectiveness of gover-
nance mechanisms.
In this editorial, we provide an overview of
governance research and point to open questions
in this area. Yet, despite the considerable oppor-
tunity for further research, the advances in this
stream also shed light on the limits and challenges
of dominant scholarly approaches to the topic of
governance. Finally, we point to entirely new areas
for scholarship based on a broad conceptualization
of governance. The field’s emphasis on mecha-
nisms has left open important questions about the
comparative performance of various approaches to
governance, such as the relative strength for cre-
ating and capturing value of the publicly traded
versus the privately held corporation. As a conse-
quence, we revisit core constructs of governance
and reflect on their implications for management
scholarship.
A BRIEF OVERVIEW OF GOVERNANCE
RESEARCH
Corporate governance is one of the most widely
researched topics by management academics, and is
extensively covered by business journalists as well.
Studies in this domain examine corporate gover-
nance mechanisms that are implemented in an ef-
fort to align the interests of managers with those
of owners. These studies typically focus on the dy-
adic relationship between a firm’s executives and
the board of directors, executive pay, the effects of
ownership concentration, and the market for cor-
porate control, with the intention of motivating
managers to implement more efficient and effective
uses of shareholder resources (Dalton, Hitt, Certo, &
Dalton, 2007).
During the late 1990s and early 2000s, agency
problems were identified as a primary cause of
failure in the governance of a slate of large corpo-
rations. The well-publicized corporate scandals of
Enron, WorldCom, and others led to numerous
governance reforms all around the globe. The
combination of these scandals and corporate gov-
ernance reforms brought increased attention and
scrutiny regarding the oversight of managers of
large public corporations. This increased oversight
has taken many forms, and has been a subject of
several recent studies that, in turn, point to oppor-
tunities for further research.
First, there have been numerous legal reforms.
Countries enacted new corporate governance codes
to strengthen governance in light of the well-known
scandals. Examples of such reforms include the
Sarbanes–Oxley Act in the United States, the Cad-
bury Code in the United Kingdom, the Cromme
Code in Germany, the Provisional Code of Corporate
Governance for Securities Companies in China, and
the Recomendações sobre Governança Corporativa
in Brazil. The conditions that led to these regulatory
changes, as well as the effects of the new regu-
lations, have been studied by Cowen and Marcel
(2011), Shipilov, Greve, and Rowley (2010), Zhang
and Wiersema (2009), and others.
Second, there has been increased media attention
regarding the monitoring and compensation of
CEOs during this time period. While, as Khurana
(2002) noted, in the decades leading up to the
scandals of the early 2000s, media attention on
CEOs was already on the rise, criticism of CEO
compensation was fueled by these scandals. Annual
lists of the best and worst CEOs as well as over-
and underpaid CEOs became—and remain—grist
for headline news, and fueled subsequent media
investigations into corporate practices (e.g., Bednar,
2012; Pollock, Rindova, & Maggitti, 2008; Zavyalova,
Pfarrer, Reger, & Shapiro, 2012).
Third, the collapse of the international financial
markets in 2008 and the resulting worldwide
recession prompted direct governmental inter-
ventions in many countries, initially in financial
services and subsequently in a broad range of sec-
tors. Widespread bankruptcies led governments to
supply banks and firms with substantial capital,
thus raising questions about the robustness of
governance rules in light of the “too big to fail”
narrative. Recipients of government funds, in turn,
were often required to adapt their governance
2 JanuaryAcademy of Management Journal
practices in one or more fundamental ways: to
dismiss and replace executives by processes out-
side of specified approaches, to make improve-
ments in their mechanisms of decision making,
and to restructure their operations by mandate
rather than by negotiation. While the direct in-
volvement of some governments in corporate
governance was temporary, several governments
have kept and even increased their ownership in
corporations and thus scrutiny of the managers
of those corporations, leading to the emergence of
state capitalism (Inoue, Lazzarini, & Musacchio,
2013).
Fourth, there has also been an increased scrutiny
of managers by stakeholder groups that are not
typically enfranchised directly in the execution of
governance duties, such as employees, social acti-
vists, or other groups that may not have direct
ownership of a given corporation. For instance,
corporate fraud has been increasingly reported
by employees through social media in and outside
of the workplace. Social movement organizations
formed by customers and other stakeholders also
increasingly influence managerial decisions by
calling for protests and boycotts against corpo-
rations. The increased scrutiny by social movement
organizations has motivated managers to change
their actions and modify their policies. Further-
more, social movements have led managers to shift
their attention from profit to the “triple bottom
line,” which encompasses profit, people, and the
planet (e.g., Jayachandran, Kalaignanam, & Eilert,
2013; Kacperczyk, 2009; King, 2008; McDonnell &
King, 2013).
THE COMPLEXITY OF CORPORATE
GOVERNANCE
Recent corporate governance research has an-
swered calls to go beyond the traditional agency
conflict between shareholders and managers and
the evaluations of managerial effectiveness from
the investors’ perspective. Articles in this issue
illustrate that researchers have started to explore
governance problems at different levels of analysis
by considering managers and their teams in lead-
ership and other roles, rather than as agents of
the shareholders or inside members of the board
of directors. They also present a variety of con-
texts in their studies that may alter the tradi-
tional conceptualizations of agency conflict. The
different contexts include private and family
firms, entrepreneurial businesses, nongovernmental
organizations, and public and private partner-
ships. Governance researchers have also started to
explore new processes by shifting their attention
from incentive alignment to (internal) organi-
zational architecture, coordination, and collabo-
ration, and to (external) social processes and
policies. Further, new studies increasingly focus
on temporal effects of governance and explore
governance shifts. Much more research on these
topics is warranted.
Carton, Murphy, and Clark (2014) in this issue
illustrate the study of managers in their leadership
role. The authors seek to answer how leader rhetoric
about employees’ ultimate purpose of work influ-
ences organizational performance. Using archival
data on hospitals and data from an online experi-
ment, they examine the importance of leader rhet-
oric and shared cognition in motivating employees
to develop a shared sense of the ultimate purpose of
their organizations. They find that leader expres-
sions of visions and values increased organizational
coordination and performance. Their results also
reveal some interesting rhetorical patterns that
leaders used even though they proved ineffective
in communicating a shared purpose of their organ-
izations to employees.
Scott, Garza, Conlon, and Kim (2014) investigate
managers’ adherence to justice rules. In contrast to
a wide range of studies on employee reactions
to organizational justice, these authors examine
the types of managerial motives associated with
justice rule adherence. Using responses to a daily,
experience-sampling survey, the authors find that
managers adhere to distributive, procedural, in-
formational, and interpersonal rules of justice for
“hot” affective as well as for “cold” cognitive rea-
sons. Further, their study reveals a complex re-
lationship between justice dimensions and “hot”
affective and “cold” cognitive managerial motives.
Smith (2014), in her in-depth study of decision
making in six top management teams, seeks to find
out how senior managers sustained commitments
to strategic paradoxes, including exploiting their
business units’ existing products while exploring
their innovation. Using a dynamic decision model,
she describes an interwoven relationship between
dilemmas and paradoxes involving top manage-
ment team decisions over their business units’
resources, organizational design, and product de-
sign. Her research also reveals that leaders adopt
a shifting decision making pattern in service of
an overall strategy that embeds paradoxes and
contradictions.
2015 3Tihanyi, Graffin, and George
Recent studies have also considered governance
problems in different contexts, including types of
firms. Patel and Cooper (2014), for example, in-
vestigate the interaction of different top manage-
ment team members in the boardrooms of family
firms. They find that greater structural power
equality between family and non-family members
of the top management team leads to higher firm
performance. Although the presence of the founder
CEO weakened the positive effect of structural
power equality on performance in the study, the
authors find stronger effects for family firms oper-
ating in dynamic environments and for firms with
higher governance performance.
In addition to different levels of analysis and
contexts, new studies on corporate governance
have begun to explore the roles of top managers
and boards in different organizational processes,
including internal governance policies and practi-
ces, as well as external processes, including social
and regulatory changes and stakeholder prefer-
ences. Huy, Corley, and Kraatz (2014) examine the
role middle managers play in influencing legitimacy
judgments of the top management team as change
agents within one firm after a radical environmental
change involving the firm’s technological and
competitive environments. They reveal how new
top managers formulated a plan for change and
enjoyed internal organizational support soon after
their arrival to the firm. The authors also show
how middle managers looked for clues about the
motivations, intentions, and capabilities of top
executives by analyzing their plans and strategy
implementation. As the firm’s top executive change
agents failed in their efforts to provide effective
responses to the environmental change, the authors
of the study report middle managers’ legitimacy
judgments of top managers and resistance to orga-
nizational change.
In contrast to previous work that has focused on
the effects of different governance mechanisms on
firm performance in isolation, Misangyi and Acharya
(2014) examine the combinations of governance
mechanisms used by firms in the S&P 1500. Their
configurational examination provides evidence on
how different governance mechanisms work to-
gether toward higher firm performance. The authors
demonstrate, for example, that CEO incentives and
monitoring mechanisms may work well together as
complements, rather than as substitutes, as theorized
in previous literature.
Belogolovsky and Bamberger (2014) study the
organizational implications of pay secrecy policy.
Using signaling theory, they investigate the psy-
chological mechanisms behind pay secrecy poli-
cies, with the results of their multi-round laboratory
simulation suggesting that pay secrecy negatively
influences individual task performance and par-
ticipant continuation intentions. Moreover, the em-
pirical support for their moderated-mediation model
indicates that even weak signals that are associated
with a managerial practice have important behav-
ioral implications when the signals are interpreted in
the context of other practice-based signals.
A growing stream of studies are examining
corporate governance in relationship to external
environmental processes, including changes in
regulations, shifting stakeholder pressures, and
emerging social policies. Rhee and Fiss (2014) in-
vestigate the mechanisms by which organizational
leaders frame controversial practices. Their study
on the framing of the adoption of “poison pills”
by U.S. firms uses regulatory focus theory and
the literature on source credibility. They find evi-
dence that the stock market reacted positively to
announcements of poison pill adoption when the
framing of the adoption was aligned with the dom-
inant institutional logic. However, negative stock
market reaction was reported when statements
signaled the speakers’ self-serving interests. Their
results also illustrate the importance of speaker
visibility, prior firm performance, and practice
prevalence.
Gomulya and Boeker (2014) have studied the
managerial actions firms take after financial
restatements or events that damage a firm’s repu-
tation. They find that firms seek to send signals
about their efforts and the credibility of their top
executives to their stakeholders, including finan-
cial analysts, the stock market, and the mass media.
Focusing on the attributes of the new CEOs, the
authors establish that firms with more significant
restatements tended to name successor CEOs who
served previously as CEOs, had turnaround expe-
rience, had training in accounting or finance, and
graduated from elite schools.
Briscoe, Chin, and Hambrick (2014) extend the
idea of corporate opportunity structure from the
social movement literature to include the personal
values of the corporate elite, particularly the CEO.
In the context of the formation of LGBT employee
activist groups, the authors study the political
ideology of CEOs of Fortune 500 companies. They
theorize that employee social activists consider
CEOs’ values when deciding on their campaign
against the company. In addition to evidence on
4 JanuaryAcademy of Management Journal
how political liberalism of CEOs influence em-
ployee activism, the authors find support for the
effects of contextual factors, such as CEO power,
workplace conservatism, and the phase of social
movement.
Governance scholars can also make interesting
contributions by understanding the temporal effects
of governance and shifts in governance over time.
In their study on CEO temporal focus, Nadkarni
and Chen (2014) investigate the ways CEOs’ at-
tention to the past, present, and future has influ-
enced the rate of new product introductions in
different environments. They collect original data
on CEO temporal focus from letters to share-
holders, interviews, speeches, and press releases
using a psycholinguistic approach (Pennebaker,
Francis, & Booth, 2001). Their results suggest that
CEO temporal profiles are associated with different
rates of new product introductions in stable and
dynamic environments.
Joseph, Ocasio, and McDonnell (2014) examine
how the recent emergence of shareholder value
logic in the United States has led to a shift in gov-
ernance over time. The governance shift in their
study is the adoption of the CEO-only board struc-
ture, or boards in which CEOs are the only insiders.
Using structural elaboration theory, they show that
the ambiguous nature of new institutional logics can
benefit powerful CEOs. According to these authors,
CEOs may even employ the new CEO-only board
structure as a means to remove insider board mem-
bers who have been rival candidates for the chief
executive position.
NEW AREAS OF INQUIRY
What are some of the new opportunities for
management scholarship if we broaden the study
of corporate governance? We encourage scholars
to consider emergent, contextual trends that are
reshaping of governance in organizations. Broad-
ening conceptions of governance raises new re-
search avenues on the effectiveness and efficiency
of nongovernmental organizations, governmental
bodies, proprietorships, and other forms in the
creation of value through the deployment of orga-
nizational resources. Though far from exclusive,
we highlight stakeholder engagement, the impli-
cations of big data, social impact, global dimen-
sions, and comparative analysis of governance.
This last topic suggests revisiting questions about
the unit of analysis of governance, especially in
light of contemporaneous creation of multiple,
often project-based organizations designed to work
in tandem to accomplish specific goals, sometimes
on a short timetable.
The conferring of the Nobel Prize in Economics
on Elinor Ostrom in 2012 coincided in time with
a recent reinterpretation of stakeholder theory to
emphasize such principles as graduated sanctions
and stakeholder legitimacy (Blair & Stout, 1999;
Klein, Mahoney, McGahan, & Pitelis, 2012). At the
core of the argument is the insight that stakeholder
claims on an organization’s governance rights,
decisions, and processes are commensurate with
the stakeholders’ investment in the activities of the
organization. Research is required to identify the
boundaries of such claims, and the legitimacy of
stakeholder interests in contexts where disagree-
ments or ambiguity arise about the amount of col-
laborative investment and the terms under which it
occurs. Study is also warranted on the mechanisms
of stakeholder engagement in decision making and
the constraints on action associated with stake-
holder concerns.
The phrase “big data” refers to the large amounts
of information generated from mobile telephones,
Internet websites, and other devices tethered to
computing. Because much of the information asso-
ciated with large-scale data sets is broad in scope,
focused on transactions, frequently ill structured,
and often short in coverage duration, a challenge
associated with the analysis of big data are in
identification (George, Haas, & Pentland, 2014).
Patterns of behavior may be discerned, but inferring
causal mechanisms from such data may be difficult.
Despite the challenges, big data carries significant
promise for improving governance, especially be-
cause it provides decision makers such as corporate
executives with opportunities associated with ex-
perimentation, structured feedback processes (e.g.,
“crowdsourcing”), and hypothesis-driven inquiry.
By transforming data into information for critical
decision makers, governance as a decision process
may be significantly improved. More research in the
field of management is necessary to discern which
processes are effective for supporting better de-
cision making.
In terms of the social impact of corporate gov-
ernance, management scholars should consider
organizational purpose and the interests of differ-
ent stakeholders beyond the preferences of firm
investors (Hollensbe, Wookey, Hickey, George, &
Nichols, 2014). As recent research suggests (see
Bundy, Shropshire, & Buchholtz, 2013, for a re-
cent discussion of this literature), the number of
2015 5Tihanyi, Graffin, and George
different parties attempting to influence how a firm
operates has expanded in recent years. The grow-
ing importance of multiple stakeholders suggests
that researchers need to continue to expand the
number of these groups considered in future re-
search, and also, potentially, revisit the theoretical
assumptions that drive and define the types of re-
search questions we examine. Consistent with this
research, in a recent interview with Scott Graffin,
Don Robert, the CEO of Experian, recognized that
“the chief executive probably has one reputation
with employees, another one with investors, an-
other one with vendors, another one with clients,
and yet another one with [their] own board.” Ac-
counting for how these multiple constituencies
influence CEOs’ approaches to strategic decisions
is an important endeavor for future research.
The complexity associated with managing multi-
ple stakeholders is amplified in light of the in-
creased media scrutiny that firms face (e.g., Bednar,
2012; Wiesenfeld, Wurthmann, & Hambrick, 2008).
Thus, the confluence of an increasing number of
stakeholders and this increased media attention
means that, in the words of Don Robert, how a firm
is perceived by stakeholders is:
[A] fragile, fleeting and dynamic thing that I think is,
in part, a result of our financial performance, how we
choose to communicate, what consumers think about
us as a steward or guardian of their information, what
third parties say about us in the media—blogs, for
example, written communications—and how our
employees behave both on the field and off. It’s a lot
of different things.2
Juggling multiple and potentially conflicting
expectations will be of central concern for CEOs and
represents fruitful ground for future research.
Another opportunity for researchers to broaden
the study of corporate governance is to consider its
global dimensions. While most previous research
has focused on the U.S. system of governance,
there is substantial variation in corporate gover-
nance systems around the world. The variation is
largely driven by institutional differences, in-
cluding investor rights and protection (Fligstein &
Choo, 2005). In addition to the legal foundation of
a country (e.g., common law or civil law), which
can determine investor rights, the effectiveness
of governance mechanisms maybe influenced
by cultural values and norms—for example, the
acceptance of inequality in the case of executive
compensation. Owing to the differences in in-
stitutional systems around the world, families, fi-
nancial institutions, business groups, or the state
often own substantial shares in corporations and
alter their corporate governance. Business groups
(keiretsus, chaebols, grupos, etc.), for instance, are
dominant players in many countries. The inter-
connected relationship of their member firms acts
as a powerful governance mechanism.
The global dimension of corporate governance
also takes the operation of multinational enterprises
into account. Whereas traditional governance re-
search focused on the agency relationship between
the multinational enterprise’s top management and
its domestic owners, it is increasingly acknowl-
edged that the activities and administration of
these large corporations present a number of unique
challenges for corporate governance. First, multi-
national enterprises operate in multiple countries,
often with autonomous local subsidiaries and their
managers. Such a high level of organizational com-
plexity undoubtedly makes monitoring and the
use of managerial incentives problematic. Second,
these enterprises are increasingly owned by diverse
groups of shareholders, as well as interacting with
local customers, government agencies, and other
stakeholders. The pressures by these heterogeneous
stakeholder groups likely lead to changes in the
use and effectiveness of governance mechanisms.
Third, multinational enterprises and their manage-
ment may be powerful enough today to change
institutions in different countries (e.g., pressure
governments to change laws or shape the prefer-
ences and norms of their local customers), and thus
modify corporate governance systems of countries
and/or establish the legitimacy of their own (for-
eign) governance systems. Taking these global
trends together, it will be interesting to find out if
corporate governance systems converge or diverge
in different regions and around the world in the
coming decades.
Increasingly, organizations work in such tight
partnerships that their activities are virtually co-
designed. As the effects of governance decisions in
one organization influence those of partnering
firms, questions arise regarding the optimality of
coordinated decision making across organizational
boundaries (e.g., Lavie, Haunschild, & Khanna,
2012). How should such coordination occur in
a governance system in which authority and re-
sponsibility are conferred only with reference to
the focal organization? What are the implications
2 Don Roberts, interview by Scott Graffin, November 11,
2013.
6 JanuaryAcademy of Management Journal
of coordination across organizational boundaries
when such coordination creates conflicts for
executives in the administration of duties? What
are the limits to interorganizational coordination in
the execution of the fundamental duties of gover-
nance? Significant research is needed on how the
various facets of governance are affected by in-
terorganizational arrangements.
The evolution of governance arrangements over
time is centrally important to their continuing rele-
vance and to the performance of organizations (Baum
& McGahan, 2013). Constraints on organizational ac-
tion arising from facets of governance designed to
protect particular stakeholders may incite questions
about the legitimacy of the arrangements. Organiza-
tions may close and re-deploy their resources under
alternative governance structures as a result. In some
instances, corporations may relaunch particular ac-
tivities in different geographies and/or under an al-
ternative charter. Such alternatives may include
corporations, nonprofit organizations, or licensing
arrangements. Under such circumstances, alternative
governance arrangements compete to create value.
Comparative analysis of alternative governance
forms—and the implications of the decision-making,
managerial, and organizational processes they imply—
is another important area for future research.
In sum, these interrelated trends suggest ex-
panded promise for governance research in the
coming years. This issue highlights a number of
areas of new inquiry, and we believe these studies
will help broaden the scope of future work on gov-
ernance. As the conceptualization of what consti-
tutes governance as well as the parties involved in
overseeing the operations of organizations continue
to evolve and expand, management scholars will
have many opportunities to shape the dialog on
what constitutes good governance and how organ-
izations and society can be better served.
Laszlo Tihanyi
Texas A&M University
Scott Graffin
University of Georgia
Gerard George
Imperial College London
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8 JanuaryAcademy of Management Journal
Laszlo Tihanyi is professor of management at Texas A&M
University. He is an associate editor of the Academy of
Management Journal, covering the topics of international
business, multinational firms, emerging economies, and
institutional theory.
Scott Graffin is associate professor of management at
the University of Georgia. He is an associate editor of the
Academy of Management Journal. His research focuses on
corporate governance, and also on the impact of reputa-
tion, status, and organizational impression management
activities on organization outcomes.
Gerard George is professor of innovation and entrepreneur-
ship and deputy dean of Imperial College Business School.
He is the editor of the Academy of Management Journal.
2015 9Tihanyi, Graffin, and George
Copyright of Academy of Management Journal is the property
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r Academy of Management Journal2015, Vol. 1015, No. 1, 1–9..docx

  • 1. r Academy of Management Journal 2015, Vol. 1015, No. 1, 1–9. http://dx.doi.org/10.5465/amj.2014.4006 FROM THE EDITORS RETHINKING GOVERNANCE IN MANAGEMENT RESEARCH In the field of management, the study of gover- nance has primarily dealt with decision-making by boards of directors, chief executives, and senior managers. The corporate governance literature has generated important insights regarding incentive alignment, risk taking, and coordination chal- lenges. Emerging trends, highlighted in this issue, raise new questions regarding managerial roles, organizational contexts, internal and social pro- cesses, and changes in governance over time. We encourage management scholars to rethink their approach to governance research by considering stakeholder engagement, the implications of big data, social impact, global dimensions, and com- parative analysis of governance. A broadened con- ceptualization of governance may also deal with the dynamics of interorganizational arrangements, in- cluding the co-creation of organizations of varying governance forms. WHAT IS GOVERNANCE? In this “thematic issue,” we assembled articles
  • 2. that reflect evolving practices in governance.1 Corporate governance is the system by which companies are directed and controlled. Boards of directors are responsible for the governance of their companies. The shareholders’ role in gover- nance is to appoint the directors and the auditors and to satisfy themselves that an appropriate gov- ernance structure is in place. The responsibilities of the board include setting the company’s strategic aims, providing the leadership to put them into effect, supervising the management of the business, and reporting to shareholders on their stewardship. The board’s actions are subject to laws, regulations, and the shareholders in general meeting (Cadbury, 1992). Corporate governance is therefore about what the board of a company does and how it sets the values of the company, but is distinct from the operational management of the company by full- time executives. These views of corporate governance stem pre- dominantly from a financial perspective. For ex- ample, Shleifer and Vishny (1997: 737) address corporate governance as “the ways in which sup- pliers of finance to corporations assure themselves of getting a return on their investment. How do the suppliers of finance get managers to return some of the profits to them? How do they make sure that managers do not steal the capital they supply or invest it in bad projects? How do suppliers of finance control managers?” These views stem primarily from an agency theoretical perspective that investigates the consequences of separation of ownership and control in the modern corporation
  • 3. (Jensen & Meckling, 1976). Recent corporate ac- tivity and views, however, have an expanded view of governance as involving stewardship and lead- ership, in addition to the narrower financial pru- dence role. From a survey of board members from 15 countries, a leading executive search firm re- cently reported that strategic alignment and exe- cution, engaged leadership, and capacity to adapt are hallmarks of a new, dynamic view of corporate governance (Heidrick & Struggles International, Inc., 2014). Given the emerging trend of more inclusive interpretation of governance, we refer to governance as leadership systems, managerial control protocols, property rights, decision rights, and other practices that give organizations their authority and mandates for action, consistent with McGahan’s (2014) call for the Annual Meeting of the Academy of Management theme. Management research has dealt primarily with a well-defined set of questions on this agenda re- lated to the governance of investor-owned cor- porations, including publicly traded companies, 1 The articles in this thematic issue were accepted into the journal under normal review processes and were not part of any Special Research Forum call. Consistent with the 75th Annual Meeting of the Academy of Management theme of “Opening Governance” in 2015, we bring to- gether exemplar papers to encourage new directions in governance research. We thank Anita McGahan for her substantial contribution to this editorial. We would also like to thank Don Robert, CEO of Experian, for an in- terview with Scott Graffin and Oxford University’s Centre for Corporate Reputation for arranging it.
  • 4. 1 Copyright of the Academy of Management, all rights reserved. Contents may not be copied, emailed, posted to a listserv, or otherwise transmitted without the copyright holder’s express written permission. Users may print, download, or email articles for individual use only. family-owned companies, and entrepreneurial organizations. Scholarly studies tend to emphasize the mechanisms by which governance authority is executed in corporations. Important research on the separation of investor and managerial decision rights describes the challenges of aligning the interests of principals and agents under the con- straints that arise from investor ownership. Re- search on the roles of boards of directors and the authority of the CEO has led to extensive un- derstanding of the context for managerial decision making under uncertainty and risk. Comparisons between entrepreneurial start-ups, mature firms, and family-owned companies point to the perva- sive need for governance mechanisms in the con- figuration and administration of a wide array of corporate activities. At the same time, different stakeholders, ranging from customers to policy makers, often question the effectiveness of gover- nance mechanisms. In this editorial, we provide an overview of governance research and point to open questions in this area. Yet, despite the considerable oppor- tunity for further research, the advances in this stream also shed light on the limits and challenges
  • 5. of dominant scholarly approaches to the topic of governance. Finally, we point to entirely new areas for scholarship based on a broad conceptualization of governance. The field’s emphasis on mecha- nisms has left open important questions about the comparative performance of various approaches to governance, such as the relative strength for cre- ating and capturing value of the publicly traded versus the privately held corporation. As a conse- quence, we revisit core constructs of governance and reflect on their implications for management scholarship. A BRIEF OVERVIEW OF GOVERNANCE RESEARCH Corporate governance is one of the most widely researched topics by management academics, and is extensively covered by business journalists as well. Studies in this domain examine corporate gover- nance mechanisms that are implemented in an ef- fort to align the interests of managers with those of owners. These studies typically focus on the dy- adic relationship between a firm’s executives and the board of directors, executive pay, the effects of ownership concentration, and the market for cor- porate control, with the intention of motivating managers to implement more efficient and effective uses of shareholder resources (Dalton, Hitt, Certo, & Dalton, 2007). During the late 1990s and early 2000s, agency problems were identified as a primary cause of failure in the governance of a slate of large corpo- rations. The well-publicized corporate scandals of
  • 6. Enron, WorldCom, and others led to numerous governance reforms all around the globe. The combination of these scandals and corporate gov- ernance reforms brought increased attention and scrutiny regarding the oversight of managers of large public corporations. This increased oversight has taken many forms, and has been a subject of several recent studies that, in turn, point to oppor- tunities for further research. First, there have been numerous legal reforms. Countries enacted new corporate governance codes to strengthen governance in light of the well-known scandals. Examples of such reforms include the Sarbanes–Oxley Act in the United States, the Cad- bury Code in the United Kingdom, the Cromme Code in Germany, the Provisional Code of Corporate Governance for Securities Companies in China, and the Recomendações sobre Governança Corporativa in Brazil. The conditions that led to these regulatory changes, as well as the effects of the new regu- lations, have been studied by Cowen and Marcel (2011), Shipilov, Greve, and Rowley (2010), Zhang and Wiersema (2009), and others. Second, there has been increased media attention regarding the monitoring and compensation of CEOs during this time period. While, as Khurana (2002) noted, in the decades leading up to the scandals of the early 2000s, media attention on CEOs was already on the rise, criticism of CEO compensation was fueled by these scandals. Annual lists of the best and worst CEOs as well as over- and underpaid CEOs became—and remain—grist for headline news, and fueled subsequent media investigations into corporate practices (e.g., Bednar,
  • 7. 2012; Pollock, Rindova, & Maggitti, 2008; Zavyalova, Pfarrer, Reger, & Shapiro, 2012). Third, the collapse of the international financial markets in 2008 and the resulting worldwide recession prompted direct governmental inter- ventions in many countries, initially in financial services and subsequently in a broad range of sec- tors. Widespread bankruptcies led governments to supply banks and firms with substantial capital, thus raising questions about the robustness of governance rules in light of the “too big to fail” narrative. Recipients of government funds, in turn, were often required to adapt their governance 2 JanuaryAcademy of Management Journal practices in one or more fundamental ways: to dismiss and replace executives by processes out- side of specified approaches, to make improve- ments in their mechanisms of decision making, and to restructure their operations by mandate rather than by negotiation. While the direct in- volvement of some governments in corporate governance was temporary, several governments have kept and even increased their ownership in corporations and thus scrutiny of the managers of those corporations, leading to the emergence of state capitalism (Inoue, Lazzarini, & Musacchio, 2013). Fourth, there has also been an increased scrutiny of managers by stakeholder groups that are not typically enfranchised directly in the execution of
  • 8. governance duties, such as employees, social acti- vists, or other groups that may not have direct ownership of a given corporation. For instance, corporate fraud has been increasingly reported by employees through social media in and outside of the workplace. Social movement organizations formed by customers and other stakeholders also increasingly influence managerial decisions by calling for protests and boycotts against corpo- rations. The increased scrutiny by social movement organizations has motivated managers to change their actions and modify their policies. Further- more, social movements have led managers to shift their attention from profit to the “triple bottom line,” which encompasses profit, people, and the planet (e.g., Jayachandran, Kalaignanam, & Eilert, 2013; Kacperczyk, 2009; King, 2008; McDonnell & King, 2013). THE COMPLEXITY OF CORPORATE GOVERNANCE Recent corporate governance research has an- swered calls to go beyond the traditional agency conflict between shareholders and managers and the evaluations of managerial effectiveness from the investors’ perspective. Articles in this issue illustrate that researchers have started to explore governance problems at different levels of analysis by considering managers and their teams in lead- ership and other roles, rather than as agents of the shareholders or inside members of the board of directors. They also present a variety of con- texts in their studies that may alter the tradi- tional conceptualizations of agency conflict. The different contexts include private and family
  • 9. firms, entrepreneurial businesses, nongovernmental organizations, and public and private partner- ships. Governance researchers have also started to explore new processes by shifting their attention from incentive alignment to (internal) organi- zational architecture, coordination, and collabo- ration, and to (external) social processes and policies. Further, new studies increasingly focus on temporal effects of governance and explore governance shifts. Much more research on these topics is warranted. Carton, Murphy, and Clark (2014) in this issue illustrate the study of managers in their leadership role. The authors seek to answer how leader rhetoric about employees’ ultimate purpose of work influ- ences organizational performance. Using archival data on hospitals and data from an online experi- ment, they examine the importance of leader rhet- oric and shared cognition in motivating employees to develop a shared sense of the ultimate purpose of their organizations. They find that leader expres- sions of visions and values increased organizational coordination and performance. Their results also reveal some interesting rhetorical patterns that leaders used even though they proved ineffective in communicating a shared purpose of their organ- izations to employees. Scott, Garza, Conlon, and Kim (2014) investigate managers’ adherence to justice rules. In contrast to a wide range of studies on employee reactions to organizational justice, these authors examine the types of managerial motives associated with justice rule adherence. Using responses to a daily,
  • 10. experience-sampling survey, the authors find that managers adhere to distributive, procedural, in- formational, and interpersonal rules of justice for “hot” affective as well as for “cold” cognitive rea- sons. Further, their study reveals a complex re- lationship between justice dimensions and “hot” affective and “cold” cognitive managerial motives. Smith (2014), in her in-depth study of decision making in six top management teams, seeks to find out how senior managers sustained commitments to strategic paradoxes, including exploiting their business units’ existing products while exploring their innovation. Using a dynamic decision model, she describes an interwoven relationship between dilemmas and paradoxes involving top manage- ment team decisions over their business units’ resources, organizational design, and product de- sign. Her research also reveals that leaders adopt a shifting decision making pattern in service of an overall strategy that embeds paradoxes and contradictions. 2015 3Tihanyi, Graffin, and George Recent studies have also considered governance problems in different contexts, including types of firms. Patel and Cooper (2014), for example, in- vestigate the interaction of different top manage- ment team members in the boardrooms of family firms. They find that greater structural power equality between family and non-family members of the top management team leads to higher firm performance. Although the presence of the founder
  • 11. CEO weakened the positive effect of structural power equality on performance in the study, the authors find stronger effects for family firms oper- ating in dynamic environments and for firms with higher governance performance. In addition to different levels of analysis and contexts, new studies on corporate governance have begun to explore the roles of top managers and boards in different organizational processes, including internal governance policies and practi- ces, as well as external processes, including social and regulatory changes and stakeholder prefer- ences. Huy, Corley, and Kraatz (2014) examine the role middle managers play in influencing legitimacy judgments of the top management team as change agents within one firm after a radical environmental change involving the firm’s technological and competitive environments. They reveal how new top managers formulated a plan for change and enjoyed internal organizational support soon after their arrival to the firm. The authors also show how middle managers looked for clues about the motivations, intentions, and capabilities of top executives by analyzing their plans and strategy implementation. As the firm’s top executive change agents failed in their efforts to provide effective responses to the environmental change, the authors of the study report middle managers’ legitimacy judgments of top managers and resistance to orga- nizational change. In contrast to previous work that has focused on the effects of different governance mechanisms on firm performance in isolation, Misangyi and Acharya (2014) examine the combinations of governance
  • 12. mechanisms used by firms in the S&P 1500. Their configurational examination provides evidence on how different governance mechanisms work to- gether toward higher firm performance. The authors demonstrate, for example, that CEO incentives and monitoring mechanisms may work well together as complements, rather than as substitutes, as theorized in previous literature. Belogolovsky and Bamberger (2014) study the organizational implications of pay secrecy policy. Using signaling theory, they investigate the psy- chological mechanisms behind pay secrecy poli- cies, with the results of their multi-round laboratory simulation suggesting that pay secrecy negatively influences individual task performance and par- ticipant continuation intentions. Moreover, the em- pirical support for their moderated-mediation model indicates that even weak signals that are associated with a managerial practice have important behav- ioral implications when the signals are interpreted in the context of other practice-based signals. A growing stream of studies are examining corporate governance in relationship to external environmental processes, including changes in regulations, shifting stakeholder pressures, and emerging social policies. Rhee and Fiss (2014) in- vestigate the mechanisms by which organizational leaders frame controversial practices. Their study on the framing of the adoption of “poison pills” by U.S. firms uses regulatory focus theory and the literature on source credibility. They find evi- dence that the stock market reacted positively to announcements of poison pill adoption when the
  • 13. framing of the adoption was aligned with the dom- inant institutional logic. However, negative stock market reaction was reported when statements signaled the speakers’ self-serving interests. Their results also illustrate the importance of speaker visibility, prior firm performance, and practice prevalence. Gomulya and Boeker (2014) have studied the managerial actions firms take after financial restatements or events that damage a firm’s repu- tation. They find that firms seek to send signals about their efforts and the credibility of their top executives to their stakeholders, including finan- cial analysts, the stock market, and the mass media. Focusing on the attributes of the new CEOs, the authors establish that firms with more significant restatements tended to name successor CEOs who served previously as CEOs, had turnaround expe- rience, had training in accounting or finance, and graduated from elite schools. Briscoe, Chin, and Hambrick (2014) extend the idea of corporate opportunity structure from the social movement literature to include the personal values of the corporate elite, particularly the CEO. In the context of the formation of LGBT employee activist groups, the authors study the political ideology of CEOs of Fortune 500 companies. They theorize that employee social activists consider CEOs’ values when deciding on their campaign against the company. In addition to evidence on 4 JanuaryAcademy of Management Journal
  • 14. how political liberalism of CEOs influence em- ployee activism, the authors find support for the effects of contextual factors, such as CEO power, workplace conservatism, and the phase of social movement. Governance scholars can also make interesting contributions by understanding the temporal effects of governance and shifts in governance over time. In their study on CEO temporal focus, Nadkarni and Chen (2014) investigate the ways CEOs’ at- tention to the past, present, and future has influ- enced the rate of new product introductions in different environments. They collect original data on CEO temporal focus from letters to share- holders, interviews, speeches, and press releases using a psycholinguistic approach (Pennebaker, Francis, & Booth, 2001). Their results suggest that CEO temporal profiles are associated with different rates of new product introductions in stable and dynamic environments. Joseph, Ocasio, and McDonnell (2014) examine how the recent emergence of shareholder value logic in the United States has led to a shift in gov- ernance over time. The governance shift in their study is the adoption of the CEO-only board struc- ture, or boards in which CEOs are the only insiders. Using structural elaboration theory, they show that the ambiguous nature of new institutional logics can benefit powerful CEOs. According to these authors, CEOs may even employ the new CEO-only board structure as a means to remove insider board mem- bers who have been rival candidates for the chief executive position.
  • 15. NEW AREAS OF INQUIRY What are some of the new opportunities for management scholarship if we broaden the study of corporate governance? We encourage scholars to consider emergent, contextual trends that are reshaping of governance in organizations. Broad- ening conceptions of governance raises new re- search avenues on the effectiveness and efficiency of nongovernmental organizations, governmental bodies, proprietorships, and other forms in the creation of value through the deployment of orga- nizational resources. Though far from exclusive, we highlight stakeholder engagement, the impli- cations of big data, social impact, global dimen- sions, and comparative analysis of governance. This last topic suggests revisiting questions about the unit of analysis of governance, especially in light of contemporaneous creation of multiple, often project-based organizations designed to work in tandem to accomplish specific goals, sometimes on a short timetable. The conferring of the Nobel Prize in Economics on Elinor Ostrom in 2012 coincided in time with a recent reinterpretation of stakeholder theory to emphasize such principles as graduated sanctions and stakeholder legitimacy (Blair & Stout, 1999; Klein, Mahoney, McGahan, & Pitelis, 2012). At the core of the argument is the insight that stakeholder claims on an organization’s governance rights, decisions, and processes are commensurate with the stakeholders’ investment in the activities of the organization. Research is required to identify the
  • 16. boundaries of such claims, and the legitimacy of stakeholder interests in contexts where disagree- ments or ambiguity arise about the amount of col- laborative investment and the terms under which it occurs. Study is also warranted on the mechanisms of stakeholder engagement in decision making and the constraints on action associated with stake- holder concerns. The phrase “big data” refers to the large amounts of information generated from mobile telephones, Internet websites, and other devices tethered to computing. Because much of the information asso- ciated with large-scale data sets is broad in scope, focused on transactions, frequently ill structured, and often short in coverage duration, a challenge associated with the analysis of big data are in identification (George, Haas, & Pentland, 2014). Patterns of behavior may be discerned, but inferring causal mechanisms from such data may be difficult. Despite the challenges, big data carries significant promise for improving governance, especially be- cause it provides decision makers such as corporate executives with opportunities associated with ex- perimentation, structured feedback processes (e.g., “crowdsourcing”), and hypothesis-driven inquiry. By transforming data into information for critical decision makers, governance as a decision process may be significantly improved. More research in the field of management is necessary to discern which processes are effective for supporting better de- cision making. In terms of the social impact of corporate gov- ernance, management scholars should consider organizational purpose and the interests of differ-
  • 17. ent stakeholders beyond the preferences of firm investors (Hollensbe, Wookey, Hickey, George, & Nichols, 2014). As recent research suggests (see Bundy, Shropshire, & Buchholtz, 2013, for a re- cent discussion of this literature), the number of 2015 5Tihanyi, Graffin, and George different parties attempting to influence how a firm operates has expanded in recent years. The grow- ing importance of multiple stakeholders suggests that researchers need to continue to expand the number of these groups considered in future re- search, and also, potentially, revisit the theoretical assumptions that drive and define the types of re- search questions we examine. Consistent with this research, in a recent interview with Scott Graffin, Don Robert, the CEO of Experian, recognized that “the chief executive probably has one reputation with employees, another one with investors, an- other one with vendors, another one with clients, and yet another one with [their] own board.” Ac- counting for how these multiple constituencies influence CEOs’ approaches to strategic decisions is an important endeavor for future research. The complexity associated with managing multi- ple stakeholders is amplified in light of the in- creased media scrutiny that firms face (e.g., Bednar, 2012; Wiesenfeld, Wurthmann, & Hambrick, 2008). Thus, the confluence of an increasing number of stakeholders and this increased media attention means that, in the words of Don Robert, how a firm is perceived by stakeholders is:
  • 18. [A] fragile, fleeting and dynamic thing that I think is, in part, a result of our financial performance, how we choose to communicate, what consumers think about us as a steward or guardian of their information, what third parties say about us in the media—blogs, for example, written communications—and how our employees behave both on the field and off. It’s a lot of different things.2 Juggling multiple and potentially conflicting expectations will be of central concern for CEOs and represents fruitful ground for future research. Another opportunity for researchers to broaden the study of corporate governance is to consider its global dimensions. While most previous research has focused on the U.S. system of governance, there is substantial variation in corporate gover- nance systems around the world. The variation is largely driven by institutional differences, in- cluding investor rights and protection (Fligstein & Choo, 2005). In addition to the legal foundation of a country (e.g., common law or civil law), which can determine investor rights, the effectiveness of governance mechanisms maybe influenced by cultural values and norms—for example, the acceptance of inequality in the case of executive compensation. Owing to the differences in in- stitutional systems around the world, families, fi- nancial institutions, business groups, or the state often own substantial shares in corporations and alter their corporate governance. Business groups (keiretsus, chaebols, grupos, etc.), for instance, are dominant players in many countries. The inter-
  • 19. connected relationship of their member firms acts as a powerful governance mechanism. The global dimension of corporate governance also takes the operation of multinational enterprises into account. Whereas traditional governance re- search focused on the agency relationship between the multinational enterprise’s top management and its domestic owners, it is increasingly acknowl- edged that the activities and administration of these large corporations present a number of unique challenges for corporate governance. First, multi- national enterprises operate in multiple countries, often with autonomous local subsidiaries and their managers. Such a high level of organizational com- plexity undoubtedly makes monitoring and the use of managerial incentives problematic. Second, these enterprises are increasingly owned by diverse groups of shareholders, as well as interacting with local customers, government agencies, and other stakeholders. The pressures by these heterogeneous stakeholder groups likely lead to changes in the use and effectiveness of governance mechanisms. Third, multinational enterprises and their manage- ment may be powerful enough today to change institutions in different countries (e.g., pressure governments to change laws or shape the prefer- ences and norms of their local customers), and thus modify corporate governance systems of countries and/or establish the legitimacy of their own (for- eign) governance systems. Taking these global trends together, it will be interesting to find out if corporate governance systems converge or diverge in different regions and around the world in the coming decades.
  • 20. Increasingly, organizations work in such tight partnerships that their activities are virtually co- designed. As the effects of governance decisions in one organization influence those of partnering firms, questions arise regarding the optimality of coordinated decision making across organizational boundaries (e.g., Lavie, Haunschild, & Khanna, 2012). How should such coordination occur in a governance system in which authority and re- sponsibility are conferred only with reference to the focal organization? What are the implications 2 Don Roberts, interview by Scott Graffin, November 11, 2013. 6 JanuaryAcademy of Management Journal of coordination across organizational boundaries when such coordination creates conflicts for executives in the administration of duties? What are the limits to interorganizational coordination in the execution of the fundamental duties of gover- nance? Significant research is needed on how the various facets of governance are affected by in- terorganizational arrangements. The evolution of governance arrangements over time is centrally important to their continuing rele- vance and to the performance of organizations (Baum & McGahan, 2013). Constraints on organizational ac- tion arising from facets of governance designed to protect particular stakeholders may incite questions about the legitimacy of the arrangements. Organiza- tions may close and re-deploy their resources under
  • 21. alternative governance structures as a result. In some instances, corporations may relaunch particular ac- tivities in different geographies and/or under an al- ternative charter. Such alternatives may include corporations, nonprofit organizations, or licensing arrangements. Under such circumstances, alternative governance arrangements compete to create value. Comparative analysis of alternative governance forms—and the implications of the decision-making, managerial, and organizational processes they imply— is another important area for future research. In sum, these interrelated trends suggest ex- panded promise for governance research in the coming years. This issue highlights a number of areas of new inquiry, and we believe these studies will help broaden the scope of future work on gov- ernance. As the conceptualization of what consti- tutes governance as well as the parties involved in overseeing the operations of organizations continue to evolve and expand, management scholars will have many opportunities to shape the dialog on what constitutes good governance and how organ- izations and society can be better served. Laszlo Tihanyi Texas A&M University Scott Graffin University of Georgia Gerard George Imperial College London REFERENCES
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  • 28. Scott Graffin is associate professor of management at the University of Georgia. He is an associate editor of the Academy of Management Journal. His research focuses on corporate governance, and also on the impact of reputa- tion, status, and organizational impression management activities on organization outcomes. Gerard George is professor of innovation and entrepreneur- ship and deputy dean of Imperial College Business School. He is the editor of the Academy of Management Journal. 2015 9Tihanyi, Graffin, and George Copyright of Academy of Management Journal is the property of Academy of Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.