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0 - 1M
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Our Funding




Accelerator (Startmate)
Our Funding



Kickstarter & Angel Funding



    Accelerator (Startmate)
Our Funding
        Venture Capital



Kickstarter & Angel Funding



    Accelerator (Startmate)
VC in 1 Minute
Workout what VCs you want to
 talk to based on who they’ve
          invested in...
Crunchbase
Crunchbase




               Not
             entirely
             accurate
Hardware
Friendly VC
   Firms
Hardware Friendly VCs
Hardware Friendly VCs

•   True Ventures
Hardware Friendly VCs

•True Ventures
• DCM Capital
Hardware Friendly VCs

•True Ventures
• DCM Capital
• 500 Startups
Hardware Friendly VCs

•True Ventures
• DCM Capital
• 500 Startups
• OATV
Hardware Friendly VCs

•True Ventures
• DCM Capital
• 500 Startups
• OATV
• SoftTechVC
Hardware Friendly VCs

•True Ventures
• DCM Capital
• 500 Startups
• OATV
• SoftTechVC
• Foundry Group
Hardware Friendly VCs

•True Ventures      •   BVP Capital
• DCM Capital
• 500 Startups
• OATV
• SoftTechVC
• Foundry Group
Hardware Friendly VCs

•True Ventures      • BVP Capital
• DCM Capital       • Google Ventures
• 500 Startups
• OATV
• SoftTechVC
• Foundry Group
Hardware Friendly VCs

•True Ventures      • BVP Capital
• DCM Capital       • Google Ventures
• 500 Startups      • Sierra Ventures
• OATV
• SoftTechVC
• Foundry Group
Hardware Friendly VCs

•True Ventures      • BVP Capital
• DCM Capital       • Google Ventures
• 500 Startups      • Sierra Ventures
• OATV              • Felicis
• SoftTechVC
• Foundry Group
Hardware Friendly VCs

•True Ventures      • BVP Capital
• DCM Capital       • Google Ventures
• 500 Startups      • Sierra Ventures
• OATV              • Felicis
• SoftTechVC        • IVP
• Foundry Group
Hardware Friendly VCs

•True Ventures      • BVP Capital
• DCM Capital       • Google Ventures
• 500 Startups      • Sierra Ventures
• OATV              • Felicis
• SoftTechVC        • IVP
• Foundry Group     • First Round Capital
Questions VCs
    Ask
Top VC Questions

 •     Who is your real customer? [“Who Cares?”]
 •     Why can’t they live without it?
 •     How will the venture reach all the identified customer segments?
 •     How will the much does it cost (in time and resources) to acquire a customer?
 •     How long before the customer sends the business a check?
 •     How many Widgets do you need to sell to break even?
 •     What are the key customer tangible and intangible factors that anyone has to provide in order to succeed? [What is the “whole product”?] What are your customer’s values?
 •     How are pricing decisions made?
 •     What are your unfair or sustainable competitive advantages? What are the barriers to entry?
 •     What are the strengths and weaknesses of your competitors?
 •     What else do you have besides technology? What do you better than any other company? Is this a product or a business?
 •     What do you consider to be your Company’s greatest weakness? What has the key management team accomplished in the past? Who else needs to be on the team? 


Company:

 •     What do you better than any other company?
 •     What else do you have besides technology?
 •     Is this a product or a business?
 •     What are your unfair advantages?
 •     What is your organization’s uniqueness?
 •     What do you consider to be your greatest weakness?
 •     What do you have that will enable you to shift gears if the market is a lot different than you plan on?  


Customers:   

 •     Who is your real customer? Network Manager or Application Manager? What industry groups are they drawn from and what are the overall trends? How are they doing it today?
 •     Why/how will they use your product?
 •     Why can’t they live without it?
 •     What does the market want?
 •     What pain is so high that they are willing to come to you? How intense is the pain?
 •     What motivates your customer to buy?
 •     What are your customer’s values?
 •     Who are your early adopters and why?
 •     Who is your mainstream market? 


Sales & Channels:

 •     How will customers buy your product?
 •     How will customers become aware of your product?
 •     Who will they call for technical support?
 •     How long does the purchase decision process take?
 •     What are the key variables in the buying decision? (price, service, features, reputation,
 •     credit terms, delivery speed, or relationship with Salesman)?
 •     Are buying decisions affected by advertising or sales promotion?
 •     What is the degree of brand loyalty among customers? How is it measured or determined? What methods are used to lock customers in?
 •     What would be required to persuade the user of a competitive product to switch and how
 •     much would this cost?
 •     How important is personal selling to this customer? How good does the salesperson have to be?
 •     * How many Widgets do you need to sell to break even? 

The   Whole Product:
 •     What other products/accessories will customers buy to completely fulfill their needs? What are your customer’s intangible needs?
 •     What is the “whole product”?
 •     How is the product priced?
 •     What are the expected future price trends? How are pricing decisions made?
 •     Is quality the key to the sale of the product? 
Top VC Questions

 •     Who is your real customer? [“Who Cares?”]
 •     Why can’t they live without it?
 •     How will the venture reach all the identified customer segments?
 •     How will the much does it cost (in time and resources) to acquire a customer?
 •     How long before the customer sends the business a check?
 •     How many Widgets do you need to sell to break even?
 •     What are the key customer tangible and intangible factors that anyone has to provide in order to succeed? [What is the “whole product”?] What are your customer’s values?
 •     How are pricing decisions made?
 •     What are your unfair or sustainable competitive advantages? What are the barriers to entry?
 •     What are the strengths and weaknesses of your competitors?
 •     What else do you have besides technology? What do you better than any other company? Is this a product or a business?
 •     What do you consider to be your Company’s greatest weakness? What has the key management team accomplished in the past? Who else needs to be on the team? 


Company:

 •     What do you better than any other company?
 •     What else do you have besides technology?
 •     Is this a product or a business?
 •     What are your unfair advantages?
 •     What is your organization’s uniqueness?
 •     What do you consider to be your greatest weakness?
 •     What do you have that will enable you to shift gears if the market is a lot different than you plan on?  




                                             bit.ly/vcquestions
Customers:   

 •     Who is your real customer? Network Manager or Application Manager? What industry groups are they drawn from and what are the overall trends? How are they doing it today?
 •     Why/how will they use your product?
 •     Why can’t they live without it?
 •     What does the market want?
 •     What pain is so high that they are willing to come to you? How intense is the pain?
 •     What motivates your customer to buy?
 •     What are your customer’s values?
 •     Who are your early adopters and why?
 •     Who is your mainstream market? 


Sales & Channels:

 •     How will customers buy your product?
 •     How will customers become aware of your product?
 •     Who will they call for technical support?
 •     How long does the purchase decision process take?
 •     What are the key variables in the buying decision? (price, service, features, reputation,
 •     credit terms, delivery speed, or relationship with Salesman)?
 •     Are buying decisions affected by advertising or sales promotion?
 •     What is the degree of brand loyalty among customers? How is it measured or determined? What methods are used to lock customers in?
 •     What would be required to persuade the user of a competitive product to switch and how
 •     much would this cost?
 •     How important is personal selling to this customer? How good does the salesperson have to be?
 •     * How many Widgets do you need to sell to break even? 

The   Whole Product:
 •     What other products/accessories will customers buy to completely fulfill their needs? What are your customer’s intangible needs?
 •     What is the “whole product”?
 •     How is the product priced?
 •     What are the expected future price trends? How are pricing decisions made?
 •     Is quality the key to the sale of the product? 
Have an answer for
“What can we do for you?”
Questions you
 should ask
What’s your position?
What’s your position?

• Analyst, Associate, Senior Associate,  Operating Partner,
 Associate Partner (Non-check-writers)
What’s your position?

• Analyst, Associate, Senior Associate,  Operating Partner,
    Associate Partner (Non-check-writers)
•   Managing Director, Managing Partner, General Partner, Partner
    (Check-writers)
What’s your position?

• Analyst, Associate, Senior Associate,  Operating Partner,
    Associate Partner (Non-check-writers)
•   Managing Director, Managing Partner, General Partner, Partner
    (Check-writers)
• Vice-President, Principal,Venture Partner, Principal Partner
    (Can go either way)
How large is your fund?
Where is your fund at?
What deals have you worked on?
What’s your sweet spot?
Ask why did you invest in X?
 What do you think of X?
Angels
More than
enough Angel
   Money
Angels are for
  advising +
 support not
    money
   E.g. Eric Klein +
      Removtive
Angel List (Angel.co)
First two weeks on
     Angel List
They should call
 it Analyst List
Video Pitch (Kickstarter Style)
Stick key messages as slides
FYI This email means they’re interested
Angels like to
see Social Proof
     like...
Kickstarter
Just follow the
           rules projects
• Funding for creative
only.
• Projects must fit
Kickstarter's categories.
• No charity or cause funding.
Have a polished finished product...
Valuations
General Advice
Pollenizer Universal Pitch Deck
slidesha.re/universalpitchdeck
Be prepared
Be prepared
• Copy of your Pitch on your Phone/Tabet/Computer/Web
Be prepared
• Copy of your Pitch on your Phone/Tabet/Computer/Web
• Have an annotated version of your pitch deck
Be prepared
• Copy of your Pitch on your Phone/Tabet/Computer/Web
• Have an annotated version of your pitch deck
• Have an executive summary ready
Be prepared
• Copy of your Pitch on your Phone/Tabet/Computer/Web
• Have an annotated version of your pitch deck
• Have an executive summary ready
• Have your own term sheet
Be prepared
• Copy of your Pitch on your Phone/Tabet/Computer/Web
• Have an annotated version of your pitch deck
• Have an executive summary ready
• Have your own term sheet
• Have these ready to go on Dropbox
Be prepared
• Copy of your Pitch on your Phone/Tabet/Computer/Web
• Have an annotated version of your pitch deck
• Have an executive summary ready
• Have your own term sheet
• Have these ready to go on Dropbox
• Automate / Hack this process
Be prepared
• Copy of your Pitch on your Phone/Tabet/Computer/Web
• Have an annotated version of your pitch deck
• Have an executive summary ready
• Have your own term sheet
• Have these ready to go on Dropbox
• Automate / Hack this process
• Use Bit.ly to see if they’ve actually looked at your links
Be prepared
• Copy of your Pitch on your Phone/Tabet/Computer/Web
• Have an annotated version of your pitch deck
• Have an executive summary ready
• Have your own term sheet
• Have these ready to go on Dropbox
• Automate / Hack this process
• Use Bit.ly to see if they’ve actually looked at your links
• Get back to people quickly (it shouldn’t take more than a
 minute)
Tools

•Text Expander
• Dropbox
• Google Docs
• Right Signature
Tools

•Text Expander
• Dropbox
• Google Docs
• Right Signature
Tools

•Text Expander
• Dropbox
• Google Docs
• Right Signature
Tools

•Text Expander
• Dropbox
• Google Docs
• Right Signature
Tools

•Text Expander
• Dropbox
• Google Docs
• Right Signature
More Tips
More Tips
• Listen to This Week in Startups, This Week in Venture Capital
More Tips
• Listen to This Week in Startups, This Week in Venture Capital
• Sign up to the twistlist.co (lots of lurking Angels)
More Tips
• Listen to This Week in Startups, This Week in Venture Capital
• Sign up to the twistlist.co (lots of lurking Angels)
• Read Hacker News (news.ycombinator.com)
More Tips
• Listen to This Week in Startups, This Week in Venture Capital
• Sign up to the twistlist.co (lots of lurking Angels)
• Read Hacker News (news.ycombinator.com)
• Search Quora for VC / Angel Q&As
More Tips
• Listen to This Week in Startups, This Week in Venture Capital
• Sign up to the twistlist.co (lots of lurking Angels)
• Read Hacker News (news.ycombinator.com)
• Search Quora for VC / Angel Q&As
• Apply for YCombinator / Techstars
More Tips
• Listen to This Week in Startups, This Week in Venture Capital
• Sign up to the twistlist.co (lots of lurking Angels)
• Read Hacker News (news.ycombinator.com)
• Search Quora for VC / Angel Q&As
• Apply for YCombinator / Techstars
• Stay friends with the VCs / Angels who say ‘no’
More Tips
• Listen to This Week in Startups, This Week in Venture Capital
• Sign up to the twistlist.co (lots of lurking Angels)
• Read Hacker News (news.ycombinator.com)
• Search Quora for VC / Angel Q&As
• Apply for YCombinator / Techstars
• Stay friends with the VCs / Angels who say ‘no’
• Open Source what you can
Q&A

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Marcus schappi

  • 4.
  • 5. Ninja Block Ninja Cloud
  • 7. From a land down under
  • 11. Our Funding Kickstarter & Angel Funding Accelerator (Startmate)
  • 12. Our Funding Venture Capital Kickstarter & Angel Funding Accelerator (Startmate)
  • 13. VC in 1 Minute
  • 14. Workout what VCs you want to talk to based on who they’ve invested in...
  • 16. Crunchbase Not entirely accurate
  • 19. Hardware Friendly VCs • True Ventures
  • 20. Hardware Friendly VCs •True Ventures • DCM Capital
  • 21. Hardware Friendly VCs •True Ventures • DCM Capital • 500 Startups
  • 22. Hardware Friendly VCs •True Ventures • DCM Capital • 500 Startups • OATV
  • 23. Hardware Friendly VCs •True Ventures • DCM Capital • 500 Startups • OATV • SoftTechVC
  • 24. Hardware Friendly VCs •True Ventures • DCM Capital • 500 Startups • OATV • SoftTechVC • Foundry Group
  • 25. Hardware Friendly VCs •True Ventures • BVP Capital • DCM Capital • 500 Startups • OATV • SoftTechVC • Foundry Group
  • 26. Hardware Friendly VCs •True Ventures • BVP Capital • DCM Capital • Google Ventures • 500 Startups • OATV • SoftTechVC • Foundry Group
  • 27. Hardware Friendly VCs •True Ventures • BVP Capital • DCM Capital • Google Ventures • 500 Startups • Sierra Ventures • OATV • SoftTechVC • Foundry Group
  • 28. Hardware Friendly VCs •True Ventures • BVP Capital • DCM Capital • Google Ventures • 500 Startups • Sierra Ventures • OATV • Felicis • SoftTechVC • Foundry Group
  • 29. Hardware Friendly VCs •True Ventures • BVP Capital • DCM Capital • Google Ventures • 500 Startups • Sierra Ventures • OATV • Felicis • SoftTechVC • IVP • Foundry Group
  • 30. Hardware Friendly VCs •True Ventures • BVP Capital • DCM Capital • Google Ventures • 500 Startups • Sierra Ventures • OATV • Felicis • SoftTechVC • IVP • Foundry Group • First Round Capital
  • 32.
  • 33. Top VC Questions • Who is your real customer? [“Who Cares?”] • Why can’t they live without it? • How will the venture reach all the identified customer segments? • How will the much does it cost (in time and resources) to acquire a customer? • How long before the customer sends the business a check? • How many Widgets do you need to sell to break even? • What are the key customer tangible and intangible factors that anyone has to provide in order to succeed? [What is the “whole product”?] What are your customer’s values? • How are pricing decisions made? • What are your unfair or sustainable competitive advantages? What are the barriers to entry? • What are the strengths and weaknesses of your competitors? • What else do you have besides technology? What do you better than any other company? Is this a product or a business? • What do you consider to be your Company’s greatest weakness? What has the key management team accomplished in the past? Who else needs to be on the team?  Company: • What do you better than any other company? • What else do you have besides technology? • Is this a product or a business? • What are your unfair advantages? • What is your organization’s uniqueness? • What do you consider to be your greatest weakness? • What do you have that will enable you to shift gears if the market is a lot different than you plan on?   Customers:    • Who is your real customer? Network Manager or Application Manager? What industry groups are they drawn from and what are the overall trends? How are they doing it today? • Why/how will they use your product? • Why can’t they live without it? • What does the market want? • What pain is so high that they are willing to come to you? How intense is the pain? • What motivates your customer to buy? • What are your customer’s values? • Who are your early adopters and why? • Who is your mainstream market?  Sales & Channels: • How will customers buy your product? • How will customers become aware of your product? • Who will they call for technical support? • How long does the purchase decision process take? • What are the key variables in the buying decision? (price, service, features, reputation, • credit terms, delivery speed, or relationship with Salesman)? • Are buying decisions affected by advertising or sales promotion? • What is the degree of brand loyalty among customers? How is it measured or determined? What methods are used to lock customers in? • What would be required to persuade the user of a competitive product to switch and how • much would this cost? • How important is personal selling to this customer? How good does the salesperson have to be? • * How many Widgets do you need to sell to break even?  The Whole Product: • What other products/accessories will customers buy to completely fulfill their needs? What are your customer’s intangible needs? • What is the “whole product”? • How is the product priced? • What are the expected future price trends? How are pricing decisions made? • Is quality the key to the sale of the product? 
  • 34. Top VC Questions • Who is your real customer? [“Who Cares?”] • Why can’t they live without it? • How will the venture reach all the identified customer segments? • How will the much does it cost (in time and resources) to acquire a customer? • How long before the customer sends the business a check? • How many Widgets do you need to sell to break even? • What are the key customer tangible and intangible factors that anyone has to provide in order to succeed? [What is the “whole product”?] What are your customer’s values? • How are pricing decisions made? • What are your unfair or sustainable competitive advantages? What are the barriers to entry? • What are the strengths and weaknesses of your competitors? • What else do you have besides technology? What do you better than any other company? Is this a product or a business? • What do you consider to be your Company’s greatest weakness? What has the key management team accomplished in the past? Who else needs to be on the team?  Company: • What do you better than any other company? • What else do you have besides technology? • Is this a product or a business? • What are your unfair advantages? • What is your organization’s uniqueness? • What do you consider to be your greatest weakness? • What do you have that will enable you to shift gears if the market is a lot different than you plan on?   bit.ly/vcquestions Customers:    • Who is your real customer? Network Manager or Application Manager? What industry groups are they drawn from and what are the overall trends? How are they doing it today? • Why/how will they use your product? • Why can’t they live without it? • What does the market want? • What pain is so high that they are willing to come to you? How intense is the pain? • What motivates your customer to buy? • What are your customer’s values? • Who are your early adopters and why? • Who is your mainstream market?  Sales & Channels: • How will customers buy your product? • How will customers become aware of your product? • Who will they call for technical support? • How long does the purchase decision process take? • What are the key variables in the buying decision? (price, service, features, reputation, • credit terms, delivery speed, or relationship with Salesman)? • Are buying decisions affected by advertising or sales promotion? • What is the degree of brand loyalty among customers? How is it measured or determined? What methods are used to lock customers in? • What would be required to persuade the user of a competitive product to switch and how • much would this cost? • How important is personal selling to this customer? How good does the salesperson have to be? • * How many Widgets do you need to sell to break even?  The Whole Product: • What other products/accessories will customers buy to completely fulfill their needs? What are your customer’s intangible needs? • What is the “whole product”? • How is the product priced? • What are the expected future price trends? How are pricing decisions made? • Is quality the key to the sale of the product? 
  • 35.
  • 36. Have an answer for “What can we do for you?”
  • 39. What’s your position? • Analyst, Associate, Senior Associate,  Operating Partner, Associate Partner (Non-check-writers)
  • 40. What’s your position? • Analyst, Associate, Senior Associate,  Operating Partner, Associate Partner (Non-check-writers) • Managing Director, Managing Partner, General Partner, Partner (Check-writers)
  • 41. What’s your position? • Analyst, Associate, Senior Associate,  Operating Partner, Associate Partner (Non-check-writers) • Managing Director, Managing Partner, General Partner, Partner (Check-writers) • Vice-President, Principal,Venture Partner, Principal Partner (Can go either way)
  • 42. How large is your fund?
  • 43. Where is your fund at?
  • 44. What deals have you worked on?
  • 45. What’s your sweet spot? Ask why did you invest in X? What do you think of X?
  • 48. Angels are for advising + support not money E.g. Eric Klein + Removtive
  • 50. First two weeks on Angel List
  • 51. They should call it Analyst List
  • 53. Stick key messages as slides
  • 54. FYI This email means they’re interested
  • 55. Angels like to see Social Proof like...
  • 57. Just follow the rules projects • Funding for creative only. • Projects must fit Kickstarter's categories. • No charity or cause funding.
  • 58. Have a polished finished product...
  • 64. Be prepared • Copy of your Pitch on your Phone/Tabet/Computer/Web
  • 65. Be prepared • Copy of your Pitch on your Phone/Tabet/Computer/Web • Have an annotated version of your pitch deck
  • 66. Be prepared • Copy of your Pitch on your Phone/Tabet/Computer/Web • Have an annotated version of your pitch deck • Have an executive summary ready
  • 67. Be prepared • Copy of your Pitch on your Phone/Tabet/Computer/Web • Have an annotated version of your pitch deck • Have an executive summary ready • Have your own term sheet
  • 68. Be prepared • Copy of your Pitch on your Phone/Tabet/Computer/Web • Have an annotated version of your pitch deck • Have an executive summary ready • Have your own term sheet • Have these ready to go on Dropbox
  • 69. Be prepared • Copy of your Pitch on your Phone/Tabet/Computer/Web • Have an annotated version of your pitch deck • Have an executive summary ready • Have your own term sheet • Have these ready to go on Dropbox • Automate / Hack this process
  • 70. Be prepared • Copy of your Pitch on your Phone/Tabet/Computer/Web • Have an annotated version of your pitch deck • Have an executive summary ready • Have your own term sheet • Have these ready to go on Dropbox • Automate / Hack this process • Use Bit.ly to see if they’ve actually looked at your links
  • 71. Be prepared • Copy of your Pitch on your Phone/Tabet/Computer/Web • Have an annotated version of your pitch deck • Have an executive summary ready • Have your own term sheet • Have these ready to go on Dropbox • Automate / Hack this process • Use Bit.ly to see if they’ve actually looked at your links • Get back to people quickly (it shouldn’t take more than a minute)
  • 72.
  • 73. Tools •Text Expander • Dropbox • Google Docs • Right Signature
  • 74. Tools •Text Expander • Dropbox • Google Docs • Right Signature
  • 75. Tools •Text Expander • Dropbox • Google Docs • Right Signature
  • 76. Tools •Text Expander • Dropbox • Google Docs • Right Signature
  • 77. Tools •Text Expander • Dropbox • Google Docs • Right Signature
  • 79. More Tips • Listen to This Week in Startups, This Week in Venture Capital
  • 80. More Tips • Listen to This Week in Startups, This Week in Venture Capital • Sign up to the twistlist.co (lots of lurking Angels)
  • 81. More Tips • Listen to This Week in Startups, This Week in Venture Capital • Sign up to the twistlist.co (lots of lurking Angels) • Read Hacker News (news.ycombinator.com)
  • 82. More Tips • Listen to This Week in Startups, This Week in Venture Capital • Sign up to the twistlist.co (lots of lurking Angels) • Read Hacker News (news.ycombinator.com) • Search Quora for VC / Angel Q&As
  • 83. More Tips • Listen to This Week in Startups, This Week in Venture Capital • Sign up to the twistlist.co (lots of lurking Angels) • Read Hacker News (news.ycombinator.com) • Search Quora for VC / Angel Q&As • Apply for YCombinator / Techstars
  • 84. More Tips • Listen to This Week in Startups, This Week in Venture Capital • Sign up to the twistlist.co (lots of lurking Angels) • Read Hacker News (news.ycombinator.com) • Search Quora for VC / Angel Q&As • Apply for YCombinator / Techstars • Stay friends with the VCs / Angels who say ‘no’
  • 85. More Tips • Listen to This Week in Startups, This Week in Venture Capital • Sign up to the twistlist.co (lots of lurking Angels) • Read Hacker News (news.ycombinator.com) • Search Quora for VC / Angel Q&As • Apply for YCombinator / Techstars • Stay friends with the VCs / Angels who say ‘no’ • Open Source what you can
  • 86. Q&A

Notas del editor

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  2. Are you getting this?\n\n\n---\nPresident\nNinja Blocks Inc | The Internet of Things for the rest of us.\n\n185 Clara Street, Suite 100\nSan Francisco CA 94107\n\n+1 (415) 671-6114\nmarcus@ninjablocks.com\n
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  4. Make you aware of our two newest technologies\n
  5. Make you aware of our two newest technologies\n
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  7. Come from a land down under\nCame to the us for funding\n
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