2. Since instigating proper SEO techniques I have seen my
web site visitors increase by over 1500%. My conversion
rates have also gone from a meagre 0.5% to a very healthy
8%. How has this been achieved? By following seven
simple guidelines which have not only seen my visitor
figures sky rocket but also the web sites position in the
major search engines has gradually improved until it sits
on page one for all the important search categories and
many surprising ones also.
3. So what are these seven basic rules I have followed?
4. 1. Develop as many pages as is possible all with good and
different content on. The content should be different but
obviously related. The content should be written for the
visitor not for the search engines. It has to be good sales
copy because you are trying to sell a product or a service
virtually in an instant so it must grab the attention of the
visitor..
5. 2. Develop reciprocal links with related sites. They can be
in exactly the same field as you if you are providing a
service so long as they are situated away from your area
and not directly in competition with you. Do not worry
about the page rank of these sites as it is more important
that they are relevant to yours service. If you have
products which are sold worldwide then it is not quite so
simple and you will have to link with sites that have some
relevance but not a direct one, otherwise you would be
linking with your competitors.
6. 3. Place your link in as many directories as is possible.
Most are free and do not require a link back but even if
they do it is of no consequence. Do it. Some may require a
small fee. It is entirely up to you whether you are
prepared to pay this fee. Be careful however because you
could end up paying out large sums in total if you do not
keep a careful check on the monies paid out. Be selective.
7. 4. Do not direct all your links back to the homepage.
Spread the links around the relevant pages.
8. 5. Write articles and submit them to the article
distributors. This will give you an ever increasing number
of backlinks to your website as the articles get picked up
and published on weblogs, websites and ezines. You could
find a good article ending up in some very surprising
places.
9. 6. Develop a weblog alongside and as part of your
website. If this is updated daily then you will ensure that
the search engines regularly visit your site and pick up all
the updates.
10. 7. Add additional content to your website at least once per
week. Do not allow any of your web pages to remain static
for any length of time. Even minor changes are good.
11. All of these things enacted together should see your site
climbing through the rankings. As the site progresses
towards the first page you will see an ever increasing
number of visitors arriving at your site. How many of
those are converted into customers depends entirely upon
the strength of the copy on the pages and whether it is
enticing people to become your customers. It is utterly
pointless having many hundreds of visitors to your site if
they all depart without interacting in some way with your
content.