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Digital convergence
          @ the
Australian War Memorial
    Keynote for ALIA,
   Information Online
     20 January 2009
Me
      Facebook: Mal Booth
      del.icio.us: malbooth
Blog: frommelbin.blogspot.com
 Email: mal.booth@gmail.com
         Flickr: malbooth
(Sorry, but I am going to be provocative.)


                                             2
It is my ongoing belief
   that our users will
   soon get bored with
     conversations and
   catalogue records.
 They want the stuff.
   They expect it to be
                online.
                  Now.
  And preferably for
                  free.



                     3
4
Why and what we digitise
                WHY:    WHAT:
  Increase & broaden    Popular collections
     access (remote &   Fragile & unique
                24/7)   material
 Fragile, valuable &/   at-risk collections
 or unique materials
                        significant
To Support research,    priorities
education, exhibition
                        what we have the
future use or re-use    right to digitise
         Promotion of   collections related
          collections   to collaborative
        Relationships   relationships
  Preservation of at-
     risk collections


                                      5
Unit War Diaries -
1,549,781 pp
Rolls & lists - 20,857
Other records - 508,846
Records scanned on
demand - 340,946 pp
Photos, art & relics -
c300,000
Sound - 1,707 titles or
2,046 hours
Digitisation
 6
Enterprise Content Management:
management, search & web facilities for
     digital assets and services

• Extensive digital asset management features
• Excellent electronic document & record
    management
    Intuitive web content management features
•
    Facilitate simple and complex workflow
•
    processes
    Extensive & Federated searching constructs
•
    Scaleable
•
    Compliant with all government recordkeeping
•
    requirements & emerging digital preservation
    standards
    Integrate easily with existing systems
•
    Simple to administer in terms of security,
•
    auditing & storage management

                                            7
Social media and the Memorial
A major priority for the Memorial for 2008-2011 is to:
  Enhance online access through use of emerging web
            technologies and improved web content.


Each section had the following statement in its
business plan for 2008-2009:
    Appropriate team members identified and actively
engaged in the development of the Memorial's website
 and in opportunities for collaboration and community
      engagement, including Web 2.0 activities such as
           blogs, wikis, Flickr, Facebook and YouTube...
                            implemented as appropriate.
                                                  8
The Digital Domain
I believe that the digital domain is an
extra dimension that should be fully
integrated to our work. It is our
responsibility to be there.
It should not be seen as the exclusive
domain of strange-looking people who
live only in Second Life and spend too
much time Twittering about rubbish.

                                   9
Our digital footprint

                                                             commons

learning                       promotion
                                            Pre-publishing
             subs & podcasts



                                                               mobile
learning &
                                                             platforms
networking                                   “muddy
                 social-networking
                                           footprints?”




                      Collaboration                Community
 multi-media                                       engagement

                                                              10
Librarianship in the
      Digital Age?
 From This         To This?
   Collect         Develop
  Organise         Organise
   Archive         Manage
                   Disseminate
Disseminate
                   Imagine &
                   Create

              11
12
A Stream of Digital Consciousness
 We need clever imaginative risk-taking
 people who don’t know the rules
 Copyright: the tail that wags the dog?
 Don’t over-analyse
 Don’t obsess about metadata
 Learn by doing (forget doing a course)
 Do it yourself or build lasting
 partnerships
 Managers: get involved & compromise
 Don’t try to replicate analogue processes
 Don’t put revenue generation up front
 play with Flickr, Flickr Uploadr & iTunes
 Is what we do really that hard?
 Position yourself to be an innovator

                                       13
Seen recently on Facebook
Someone else: So many research methods to choose
from so little time. Can I just go back to worrying about
which metadata standard I was going to use?
Perian: why don't you research the process of metadata
selection... *runs*
Someone else: actually that's not far off the mark - but
the question is *how* to do it.
Perian: get a committee. Talk about it for 10+ years.
Publish. Watch a lot of people adopt it initially, then
have it get dumped like a bad date. Listen to the
howling and confusion that follows for the following 10
years. Rinse and repeat.

                                                  14
How we are doing it
VALA, Info Online, Brooklyn Museum
By experimenting & playing!
Reading blogs, D-Lib, First Monday, etc.
Some really good people & a cunning plan
(not an MBA in sight)
picking a few “winners” & leading by example
Allowing people to create, engage &
contribute
learning continually through participation
By understanding re-use and re-purposing
compromise (the 80:20 rule)‫‏‬
Not leaving ICT (just) to IT-staff
                                       15
start now!
it is sometimes
easier to seek
  forgiveness
    than gain
   permission
       16

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Digital Convergence at the AWM

  • 1. Digital convergence @ the Australian War Memorial Keynote for ALIA, Information Online 20 January 2009
  • 2. Me Facebook: Mal Booth del.icio.us: malbooth Blog: frommelbin.blogspot.com Email: mal.booth@gmail.com Flickr: malbooth (Sorry, but I am going to be provocative.) 2
  • 3. It is my ongoing belief that our users will soon get bored with conversations and catalogue records. They want the stuff. They expect it to be online. Now. And preferably for free. 3
  • 4. 4
  • 5. Why and what we digitise WHY: WHAT: Increase & broaden Popular collections access (remote & Fragile & unique 24/7) material Fragile, valuable &/ at-risk collections or unique materials significant To Support research, priorities education, exhibition what we have the future use or re-use right to digitise Promotion of collections related collections to collaborative Relationships relationships Preservation of at- risk collections 5
  • 6. Unit War Diaries - 1,549,781 pp Rolls & lists - 20,857 Other records - 508,846 Records scanned on demand - 340,946 pp Photos, art & relics - c300,000 Sound - 1,707 titles or 2,046 hours Digitisation 6
  • 7. Enterprise Content Management: management, search & web facilities for digital assets and services • Extensive digital asset management features • Excellent electronic document & record management Intuitive web content management features • Facilitate simple and complex workflow • processes Extensive & Federated searching constructs • Scaleable • Compliant with all government recordkeeping • requirements & emerging digital preservation standards Integrate easily with existing systems • Simple to administer in terms of security, • auditing & storage management 7
  • 8. Social media and the Memorial A major priority for the Memorial for 2008-2011 is to: Enhance online access through use of emerging web technologies and improved web content. Each section had the following statement in its business plan for 2008-2009: Appropriate team members identified and actively engaged in the development of the Memorial's website and in opportunities for collaboration and community engagement, including Web 2.0 activities such as blogs, wikis, Flickr, Facebook and YouTube... implemented as appropriate. 8
  • 9. The Digital Domain I believe that the digital domain is an extra dimension that should be fully integrated to our work. It is our responsibility to be there. It should not be seen as the exclusive domain of strange-looking people who live only in Second Life and spend too much time Twittering about rubbish. 9
  • 10. Our digital footprint commons learning promotion Pre-publishing subs & podcasts mobile learning & platforms networking “muddy social-networking footprints?” Collaboration Community multi-media engagement 10
  • 11. Librarianship in the Digital Age? From This To This? Collect Develop Organise Organise Archive Manage Disseminate Disseminate Imagine & Create 11
  • 12. 12
  • 13. A Stream of Digital Consciousness We need clever imaginative risk-taking people who don’t know the rules Copyright: the tail that wags the dog? Don’t over-analyse Don’t obsess about metadata Learn by doing (forget doing a course) Do it yourself or build lasting partnerships Managers: get involved & compromise Don’t try to replicate analogue processes Don’t put revenue generation up front play with Flickr, Flickr Uploadr & iTunes Is what we do really that hard? Position yourself to be an innovator 13
  • 14. Seen recently on Facebook Someone else: So many research methods to choose from so little time. Can I just go back to worrying about which metadata standard I was going to use? Perian: why don't you research the process of metadata selection... *runs* Someone else: actually that's not far off the mark - but the question is *how* to do it. Perian: get a committee. Talk about it for 10+ years. Publish. Watch a lot of people adopt it initially, then have it get dumped like a bad date. Listen to the howling and confusion that follows for the following 10 years. Rinse and repeat. 14
  • 15. How we are doing it VALA, Info Online, Brooklyn Museum By experimenting & playing! Reading blogs, D-Lib, First Monday, etc. Some really good people & a cunning plan (not an MBA in sight) picking a few “winners” & leading by example Allowing people to create, engage & contribute learning continually through participation By understanding re-use and re-purposing compromise (the 80:20 rule)‫‏‬ Not leaving ICT (just) to IT-staff 15
  • 16. start now! it is sometimes easier to seek forgiveness than gain permission 16