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Putting social media to work

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Mal Chia
Mal Chia

Webinar presented to University of Adelaide Executive Education alumni. A high level look at how social media has changed marketing communications and some of the ways business can take leverage it to engage with their audience.

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•  Blogs •  MicroBlogs •  Social Networks •  Video Sharing •  Photo Sharing •  RSS •  Wikis •  Online Chat •  Social Bookmarks •  Podcasts •  Virtual Worlds
9.9 million Australians are on social media 40% interact with brands 86% are looking for recommendations from their peers* *Nielsen 2010 Internet & Technology Report
*The Cluetrain Manifesto
Millions of conversations are happening " online everyday
By building a community
Listen Learn Engage
Quantitative Qualitative # of Posts" Activity Comments Update frequency # of Comments" Customer sentiment" # of Fans / Followers" Interactivity Learnings" Amount of user Buzz content # Leads" Success stories" Returns # Sales" Learnings" # Issues resolved Customer sentiment
FREE PAID Google Alerts" Radian6" Social Mention" Buzz Numbers" Twitter Search" Dialogix" Board Reader" Nielsen Buzz Metrics" Booshaka Alterian SM2
Social Media Questionnaire 1.  What is your reason for being in social media? 2.  Who is your audience? 3.  How will you get them there? 4.  What content are you going to share? 5.  Who is going to do it?
Mal Chia" Twitter: @malchia" Email: mal@malchia.com" Blog: www.malchia.com

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Putting social media to work

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. •  Blogs •  MicroBlogs •  Social Networks •  Video Sharing •  Photo Sharing •  RSS •  Wikis •  Online Chat •  Social Bookmarks •  Podcasts •  Virtual Worlds
  • 6. 9.9 million Australians are on social media 40% interact with brands 86% are looking for recommendations from their peers* *Nielsen 2010 Internet & Technology Report
  • 7.
  • 9. Millions of conversations are happening " online everyday
  • 10.
  • 11. By building a community
  • 12.
  • 13.
  • 14. Listen Learn Engage
  • 15.
  • 16. Quantitative Qualitative # of Posts" Activity Comments Update frequency # of Comments" Customer sentiment" # of Fans / Followers" Interactivity Learnings" Amount of user Buzz content # Leads" Success stories" Returns # Sales" Learnings" # Issues resolved Customer sentiment
  • 17. FREE PAID Google Alerts" Radian6" Social Mention" Buzz Numbers" Twitter Search" Dialogix" Board Reader" Nielsen Buzz Metrics" Booshaka Alterian SM2
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Social Media Questionnaire 1.  What is your reason for being in social media? 2.  Who is your audience? 3.  How will you get them there? 4.  What content are you going to share? 5.  Who is going to do it?
  • 25. Mal Chia" Twitter: @malchia" Email: mal@malchia.com" Blog: www.malchia.com