Brief description of OK Cashbag, the largest loyalty program in Korea with +35M subscribers and hundreds of retail and consumer brand partners.

1. KOREA’S #1
LOYALTY MARKETING PLATFORM
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2. Contents
I. Introduction to SK planet
II. About OK Cashbag Mobile
III. Partnership Opportunities
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3. 3
I. Introduction to SK planet
Flagship O2O Services in Korea
About SK planet
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Established 2011
Revenue $1.5B
Monthly UV 100M+
Loyalty Subs 50M+
eCommerce & Loyalty Services Traffic:
SK planet is a wholly-owned subsidiary of SK telecom; we operate leading O2O
services including Online Marketplaces and Loyalty Services
Leading O2O and eCommerce
Services Operator
Other Services
No. 1 Digital wallet with
15M subscribers
No. 1 Open Marketplace in S.
Korea with $7B GMV
#1 Loyalty program with
37M subscribers
No. 1 Curated Deals service
leveraging 11st’s inventory

4. Customer Journey
Compare Purchase ReviewInterest Discover
Brand and Retail Partners
Marketing Insights
eCommerce Marketplace
• Enable buyers and sellers
• Product recommendations
O2O Commerce
• Digital layer to offline retail
• Integrated mobile channels
Customer Data Analytics and Targeting Platform
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I. Introduction to SK planet Next Commerce Overview
SK planet’s Next Commerce:
Creating Enhanced Shopping Experiences Online and Offline

5. 5
II. About OK Cashbag Mobile
Product Features: A Cornucopia of Offers
Korea’s No.1 Partner Network
OK Cashbag is one of the world’s largest coalition loyalty programs. With 37 million subscribers, OK Cashbag
reaches nearly 70% of the entire population of Korea via mobile and web channels, as well as various partners.
Customers can browse hundreds of offers right from the home screen
Select Partners Include
Accepted at 50,000 Locations
+250 Retail Partners
$500M of Points Transacted Annually

6. 6
II. About OK Cashbag Mobile
Product Features: Uniquely Curated Opportunities
Korea’s No.1 Mobile Experience
OK Cashbag has leveraged more than 15 years of experience in Loyalty Marketing to develop a robust user
experience on mobile that is intuitive, diverse, and dynamic; while also continuing to innovate with new opportunities
Brand Room
Earn Shopping
DooToom
Food Delivery
포인트몰
Curated Space for
Premier Partners
Brand-specific Burning
Opportunities
Earn Points for While
Eating at Home
Exclusive Gateway
for Retail Affiliates

7. 7
III. Partnership Opportunities
Brand Exclusive Promotions: “DooToom”
Direct Customers to Partner Sites
Although OK Cashbag is a Coalition Loyalty program, which means users can earn from many retailers and burn
wherever they want, we also have opportunities for partners to offer exclusive points to burn only with their brands.
Exclusive Pre-purchase Opportunity
Customers can use their points to pre-
purchase a stored-value voucher
Exclusive Discount Opportunity
Customers can earn points to make
purchase at greatly reduced prices

8. 8
III. Partnership Opportunities
Traditional Coupons
Direct Customers to Partner Sites
OK Cashbag promotes opportunities to earn or burn points with multiple retailers, and these incentives can come in
the form of more traditional coupons that are coordinated with broad campaigns.
*Customers can receive DooToom
promotions with their coupons
*
Distribute Traditional Coupons
Customers can receive traditional
coupons in addition to rewards

9. 9
III. Partnership Opportunities
Weblink to Mobile Sites
Direct Customers to Partner Sites
OK Cashbag integrates with partners to attribute purchases initiated in our mobile channel. Customers can
seamlessly travel to a co-branded mobile site from OK Cashbag, or the experience can be embedded.
Incentivize customers easily with a link to your
mobile website from OK Cashbag
Pros: easy integration
Cons: multiple steps to purchase*
*It is possible to embed the browse
and checkout experience

10. 10
Thank you
www.skplanet.com
www.11st.co.kr
Michael A. Lesniak
Sr. Manager, Global Strategy and
Business Development LinkedIn: www.linkedin.com/in/malesniak