Ebay is a world largest website where sellers and buyers come and make transactions. E BAY IN CHINA, eBay works lot in china to make success as they get in other countries.the marketing plans they get for success are listed in this presentation.
the new strategy which is taken by new CEO are also listed in this.
10. Two Kinds of Items
Fixed Price Auction
Fixed price items "Buy It Now" button.
Auction items . When time is up, the item is
declared "sold" to the highest bidder.
11. New CEO
Before new CEO :
revenues were 49
millions
In 1997: new CEO
Introduced : “buy it
now”
Profit : from 20% to 30
%
12. In sep 1999,Yahoo!
Japan beat eBay.
5 month were critical
eBay entered Japan in 2000
Exits Japan in 2002
In 1999 Yahoo launched
auctions system Japan
Tasted unprecedented
success.
13. Yahoo had a strong brand
name
positive association in Japan.
the first mover’s advantage in
online auctions.
an unassailable advantage
over eBay.
eBay could not convey the
message
Yahoo’s strategy of providing
an online auction platform for
free.
14. New frontier
E Bay a plan to enhance
market at international
level.
E Bay : in Europe
Japanese lifestyle and
culture
Network effect
Left Japan
Two young entrepreneurs
Prevailing business
atmosphere
“China is the word fifth
largest online economy”
E Bay executive Whitman
thinks and hopes.
15. Studied internet business
2 young entrepreneur.
Started each net.
They decided that eBay
model only one that work
in Asia.
With support of capitalist ,
they launched their site,
16. China 5th largest
online economy.
27 million internet
users.
32% made
purchases online
past year.
30% users rarely
visit ecommerce
sites.
17. •Meg Whitman & eBay’s
other executive know that
to meet their sales &
revenue target.
•They successful in
international markets-
especially in chinaworld’s
•CHINA, with the
largest population, will be
perfect fit for eBay's business
model
18.
19. What are the forces shaping the development of
internet business like eBay in the united states?
How are these forces similar or different in the
EU and in other countries such as Japan or China
20. eBay is the largest online market place where local and
international buyers and sellers makes transactions. these are the
forces shaping eBay to digital age
21. DIGITILIZATIN AND
CONNECTIVITY Converting text data
and sounds to bit streams. All
computers, appliances and
automobiles uses bits of digital
information
CUSTOMIZATION AND
CUSTOMERIZATINS
EBay gave the facilities to its valued
customers that they can customize
everything to there need.
NEW TYPES OF INTERMEDIARIES
Most companies change into click and
motor companies. They direct sells there
items. Which reduces times.
THE EXPLOSIONS OF INTERNET
Today’s era is a world of technology
every person have access to internet
and they know how to operate it. many
companies uses it for business to make
sale and buyers products
22. How do the text’s terms customisation and
customerisation apply to eBay’s
marketing strategy
23. The customizations mean the
customers have the facility to
CUSTOMISTAION manage the desired product to
the choice of them. The person
can alter r make its product of its
own choice.
The customerizations means when a
company can launch the product if
the product is not up to the mark or
CUSTOMERIZATION the customers wants to change the
product or alter it than the company
make changes in the product which
is terms as customerization.
24. How does eBay create value for the members of
its community
25. eBay created a worthy value
for its customer.
He uses the facility of
customizing for its customer.
They allow customers to make
sale and purchase by credit
card.