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MP presentation
1.
MP “Source: Marymoore Patterson
/ Panasonic”
2.
My core work is
answering these questions:
3.
Who is the
user?
4.
How do they
want to feel?
5.
How can we
help them feel that way?
6.
CUSTOMER EXPERIENCE (user) BRAND (business) INNOVATION (technology)
7.
CUSTOMER EXPERIENCE (user) - Voice of
user - Cultural anthropology - Languages - Humanities - Storytelling
8.
BRAND (business) - MBA with innovation focus -
Technical marketing
9.
INNOVATION (technology - Professional experience and training -
Silicon Valley startup - Panasonic Semiconductor
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